Keynote 1: The Flash Memory Industry - Onward and Upward
Wednesday, August 9th, 1:30-2:00pm
 Yoram Cedar
Executive Vice Presdident and CTO
SanDisk
Yoram Cedar is executive vice president and chief technology officer at SanDisk, a position he has held since October 2010. Previously, he served as executive vice president of OEM and corporate engineering, and prior to that, as senior vice president of engineering and emerging market business development. Cedar began his career at SanDisk in May 1998 when he joined the company as vice president of systems engineering. He has more than 30 years experience in design and engineering management of electronic systems as well as product definition, marketing, and development of systems and embedded flash-based semiconductors. Before joining SanDisk, he was vice president of new business development at Waferscale Integration. Cedar earned his bachelor's and master's degrees in electrical engineering and computer architecture from Technion - Israel Institute of Technology.
Abstract: The Flash Memory Industry - Onward and Upward
Flash memory is currently being used in every mobile device in the world—that’s more than 5 BILLION devices. Now more than ever, we rely on our smartphones, tablets, and mobile Internet devices to get us through the day - and these devices, in turn, rely on flash! As users continue to consume ever more massive amounts of data on mobile devices, demands for higher capacities and faster speeds are increasing. Flash memory obviously will play a significant role in advancing devices to the next level. SanDisk CTO Yoram Cedar will discuss the current trends in flash and what the future has in store. He will show why flash will be even bigger than you think in the coming decade.
About Sandisk
Founded in 1988 by Dr. Eli Harari, an internationally recognized authority on non-volatile memory technology, SanDisk has become the global leader in flash memory cards, from research, manufacturing, and product design through consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
With over 3400 employees worldwide, SanDisk is headquartered in Milpitas, California. For more information, see www.sandisk.com. |
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Keynote 2: The Age of Application-Specific SSD
Tuesday, August 9th, 1:00-1:30pm
 Eric Kao
CEO and Chairman
Memoright
Eric Kao is Chairman and CEO of Memoright, which he joined in 2008. He was previously founder and chairman of Socle, an ASIC service provider; CEO of Xander, a major IT distributor in China; co-founder of Paradigm Ventures; and Vice-President of Asia Pacific Investment. He also has experience with Mentor Graphics and Cadence. He graduated from Taiwan’s National ChaoTung University with a BA degree in electrical engineering, and he later received an MSEE degree from UC Berkeley.
Abstract:
The Age of Application-Specific SSD
Due to the nature of flash memories, it is impossible to produce an SSD that does everything well. Flash media has many more parameters than do hard drives. The large disparity of read and write programming times, large page size, and block erasure characteristic demand tradeoffs among different approaches to mapping schemes and housekeeping algorithms. Cost is not the only issue here; form factors, capacity, and bandwidth also play a role. Different access patterns call for different architectural and firmware approaches. In fact, the diversity is increasing with new advances in flash technology. We will present data from several approaches with varying tradeoffs with regard to resources and performance.
About Memoright:
Memoright is an innovative company dedicated to collaborating with customers and partners to develop and manufacture first-rate solid state drives (SSDs). With proprietary core technologies, Memoright can provide customized solutions and efficient support for a variety of applications. One of the world’s leading SSD companies, Memoright focuses its designs on corporate (military/vehicle/enterprise/industrial) users, who need incredibly fast and stable performance with 100% data integrity. We have R&D and support centers in the United States, Europe, and Asia, and manufacturing facilities in Wuhan, China and Taiwan with ISO 9001 certified quality. For more information, see www.memoright.com. |
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Keynote 3: The Alchemy of NAND Flash
Tuesday, August 9th, 1:30-2:00pm
 Glen Hawk
Vice President
NAND Solutions
Micron Technology
Glen Hawk is Vice President of NAND Solutions at Micron Technology. He joined Micron in May 2010 from Numonyx, where he was Vice-President and General Manager of the Embedded Business Group. He was previously General Manager of the Flash Product Group at Intel.
Mr. Hawk has 26 years of semiconductor industry experience, all focused on NVMs. He was with Intel’s flash business from the beginning. He has held positions in technology development, product engineering, design engineering, quality and reliability engineering, and marketing. Mr. Hawk holds a BS in chemical engineering from the University of California, Berkeley.
Abstract: The Alchemy of NAND Flash
NAND Flash has enabled a new way of interacting with the world. We’ve seen it unleash the potential of today’s mobile and personal computing devices, and it’s creating a storm in the cloud. Makers of ultrabooks, tablets, and smartphones want smaller, more advanced Flash storage technology to create thinner, lighter and lower cost devices, but they want it without the increasing management challenges associated with process shrinks. To overcome these burdens, NAND must be coupled with intelligent management engines. And as the back-end infrastructure to cloud computing, data centers are adopting high-performance SSDs to reduce the data latency that has largely hindered organizations and consumers in their move to the cloud.
About Micron Technology:
Micron is one of the world's leading providers of advanced semiconductor solutions. Micron’s DRAM and flash components are used in today’s most advanced computing, networking, and communications products, including computers, workstations, servers, cell phones, wireless devices, digital cameras, and gaming systems. For more information on Micron’s products, see www.micron.com.
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Keynote 4: It's Not Your Father's Hard Drive Or Is It?
Wednesday, August 10th, 11:00-11:30pm
 John Scaramuzzo
SMART Modular
With more than 23 years experience in storage design and leadership, John Scaramuzzo joined the SMART team in January 2010 as senior vice president and general manager, Storage Business Unit. He is responsible for driving and expanding SMART's storage business in the enterprise, industrial, defense, and aerospace markets.
Before joining SMART, John held management and product development positions at Seagate, Maxtor, Quantum, and Digital Equipment. Most recently, he was the senior vice president and general manager of Seagate's Enterprise Compute business unit, where he led the development of traditional rotating and solid-state storage as well as application specific ICs. His previous positions were senior VP of worldwide quality operations at Seagate; executive VP worldwide product development and research, senior VP and general manager of the enterprise products division at Maxtor; and several leadership positions at Quantum and Digital Equipment. He holds a BSEE from Boston University, an MS in Electrical Science from Harvard, and three US patents related to disk-drive technology and applications.
Abstract: It's Not Your Father's Hard Drive Or Is It?
Solid state drives (SSDs) utilizing various memory technologies (including DRAM) have been around for many years. Until recently, they have been used almost exclusively as higher-performance improved-reliability replacements for hard disk drives (HDDs). Their lower total cost of ownership (TCO) and higher performance (an SSD provides the performance of 10+ hard drives) have made SSDs an attractive solution for certain application environments. However, their much higher cost per gigabyte has been an obstacle to achieving broader adoption. It’s time now to think outside the box. Today’s designers are already using SSDs to enable next-generation storage architectures. In fact, they are taking the market well beyond simple drop-in replacements for hard drives, and SSDs are become an intriguing storage solution in and of themselves. Ironically, SSD designers are taking cues from the hard drive industry when it comes to optimizing architectures while enabling the lowest cost solutions.
This presentation examines the market and technology trends that are changing the face of storage. Emerging applications, customer requirements, and technical roadmaps are driving the industry to rethink old approaches to projected storage architectures. The presentation will discuss NAND technology roadmaps, how SSD developers translate those developments into storage devices, and how traditional hard drive design techniques can be used to improve performance and reliability. The combination of these factors will dramatically reshape the enterprise server and storage architecture landscape.
About SMART Modular
SMART Modular Technologies designs, manufactures, and delivers solid-state storage solutions to top-tier OEMs. SMART's high-performance, high-reliability, enterprise solid-state storage devices are rapidly becoming the solution of choice for server and enterprise storage systems. SMART's comprehensive line of solid-state storage solutions support SATA, SAS, USB, SCSI, and PATA interfaces. The company's global design, manufacturing, and supply locations throughout the US, Europe, Asia, and Latin America allow SMART's customers to enjoy local design support as well as reliable, cost-effective, and timely supply-chain management. See www.smartm.com for more information. |
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Keynote 5: Mythbusting Flash Performance
Wednesday, August 10th, 11:30am-Noon
 Bill Nesheim
VP of Solaris Platform Engineering
Oracle
Bill Nesheim joined Oracle with the Sun acquisition in 2010. During his 16 years at Sun, Bill held technical leadership positions for systems software within the Solaris and Systems organizations, working across the microelectronics, software, and systems hardware divisions. Before joining Sun, Bill designed and developed systems software at massively parallel supercomputer manufacturer Thinking Machines. A graduate of Cornell University, Bill holds several patents in the areas of cluster interconnect technology, system software support for NUMA systems, massively parallel systems, and high performance I/O. Bill is based at Oracle's Burlington, MA engineering center.
Abstract: Mythbusting Flash Performance
Today’s #1 myth in the computer storage world is, “Everything is faster with flash.” It simply is not true. High IOPs alone are not enough to satisfy the needs of enterprise end users and their critical applications. Adoption of flash memory has been increasing rapidly among the most demanding enterprise customers. This presentation will discuss the keys to maximizing the benefits from that adoption in areas ranging from integrated systems such as the Exadata Database Machine to strictly software applications. It will also address requirements for promoting even broader future use of flash technology in enterprise data centers.
About Oracle
Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. Throughout its history, Oracle has proved it can build for the future on the basis of its innovations and its deep knowledge of customer requirements as analyzed by top technical and business minds. The company has leveraged its immense size and strength to serve its customers, and to implement key technology and business decisions that defy conventional wisdom and take its products and services in new directions.
Today Oracle is the gold standard for database technology and applications in enterprises everywhere. It is the world's leading supplier of information management software and the second largest independent software company. The acquisition of Sun gives Oracle a leadership role in hardware as well.
Now more than ever, Oracle technology serves nearly every industry, and is in the data centers of all the Fortune Global 100 companies. Oracle is the first software company to Internet-enable its entire product line: databases, business applications, application development, and decision support tools.
For more information about Oracle, visit www.oracle.com. |
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Keynote 6: TBD
Wednesday, August 10th, 2:00-2:30pm
 Saeung Suk Lee
VP of NAND Flash Product Planning
Hynix Semiconductor
Seaung Suk Lee is VP of NAND Flash Product Planning at Hynix Semiconductor, responsible for the planning and development of new products and processes. He has held the position since 2010. Dr. Lee started his career at Hynix in 1989 as a memory process engineer with duties including CVD process development, process integration, and device analysis. His device engineering expertise has led to successful product introductions including 32nm 32Gb and 26nm 64Gb MLC NAND flash at Hynix. In 1997, Dr. Lee was on the research staff at Symetrix involved in FeRAM development.
Dr. Lee received M.S. and Ph.D. degrees in Materials Science from KAIST (Korea Advanced Institute of Science and Technology) in 1987 and 1996, respectively.
Abstract: Emerging Challenges in NAND Flash Technology
Over the years, NAND flash has had its share of challenges, as with all memory technologies. Recently, the rapid adoption of finer process geometry is doubling flash density almost annually. Today 64Gb monolithic MLC NAND flash built on 20nm-class process technology has become the mainstream component used in a wide range of applications. However, this rapid increase in bit density has adversely impacted flash endurance and data retention, adding to the enormous challenges facing NAND flash development.
Has Moore’s Law hit a dead end? This talk addresses the current challenges and proposes solutions.
About Hynix Semiconductor
Hynix Semiconductor of Icheon, Korea, is one of the world’s top tier memory semiconductor suppliers, offering Dynamic Random Access Memory chips (“DRAMs”) , Flash memory chips ("NAND flash"), and CMOS Image Sensors ("CIS") for a wide range of distinguished global equipment manufacturers. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxemburg Stock Exchange. For more information, see www.hynix.com.
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Keynote 7: The Next Frontier in NVM Performance
Wednesday, August 10th, 2:30-3:00
 Knut Grimsrud
Intel
Knut Grimsrud is responsible for the architectural definition of Intel’s SSDs and leads a research and development group focusing on innovations for mainstream & consumer storage. His team also focuses on storage-related interface definitions such as NVMe, AHCI, ONFI, and SATA.
Knut joined Intel in 1993 as a hardware engineer in the Intel Architecture Labs where his primary focus was on improving the storage performance of Intel's entry into the standard high-volume server segment. His focus transitioned to mainstream storage optimization techniques in the Platform Architecture Labs where his contributions included disk reorganization techniques for improved application launch performance. Knut then drove definition of the Serial ATA disk drive interface standard and its subsequent evolutions and enhancements, which continues today under his group in the Storage Technologies Group.
Knut received his bachelor's degree in electrical engineering in 1988, his master's degree in electrical and computer engineering in 1989 and his Ph.D in 1993, all from Brigham Young University. Grimsrud holds 37 U.S. patents and has received three Intel Achievement Awards and a Lifetime Achievement Award from Intel IDF.
Abstract: The Next Frontier in NVM Performance
Solid state drives have revolutionized computing by offering high performance, great portability, and a new level of system responsiveness. However, it is still the fact that SSDs today are based largely on underlying NVM storage technology and interfaces that are far from new. The next advances in NVM performance will produce yet another leap in capabilities with far-reaching effects on every aspect of computing. This will stress traditional interfaces and hence require new approaches to connectivity and system software. The end result will be to enable new categories of storage devices that have no direct equivalent today.
About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com. |
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Keynote 8: Innovation. Disruption. Revolution. Impact of Accelerating Data Flow
Thursday, August 11th, 11:00-11:30am
 Scott Stetzer
VP of Technical Marketing
STEC
Scott Stetzer is VP of Technical Marketing at STEC, the leading independent company in the OEM SSD business. He has helped develop the company’s roadmap for using SSDs to provide business value to customers. A long-time proponent of SSDs as a disruptive technology for the enterprise, Mr. Stetzer has helped bring five new SSD product families to market in the last three years. He has more than 20 years experience in the hard disk drive business with companies like Western Digital, Maxtor, and Quantum. He has described today’s solid state solutions and how they solve specific business challenges in keynotes at the International Disk Forum (Japan), Storage Network World (Europe), and the Data Storage Forum (China).
Abstract: Innovation. Disruption. Revolution. Impact of Accelerating Data Flow
Data center managers face a deluge of data, 1.8 zettabytes in 2011 according to IDC. Managing that much data is a critical problem at a time of stagnant or even decreasing IT budgets.
SSDs can help. They can accelerate applications, eliminate bottlenecks, and speed access to data. However, the industry can’t think of them as just faster disk drives. They are, after all, solid-state devices that can use any interface and come in any form factor. At the high end, they can provide another tier of storage for frequently used data. At the low end, they can serve as cache at any level or in any position in a system. Storage, system, and network designers need to develop new ideas about when, where, and how to use these devices. A typical example involves accelerating applications with SSD-enabled, purpose-built, workload optimized servers for databases, email, and other data-intensive environments.
A focus on fitting SSD technology to the application layer can bring new value, reduce TCO, and enable organizations to feed their insatiable appetite for data. System designers must understand tradeoffs among the platform’s cost, performance, and reliability. The resulting optimized SSD solutions can provide high-performance and high scalability at a surprisingly reasonable cost.
About STEC:
STEC, The SSD Company™, is a leading global provider of solid-state drive technologies and solutions tailored to meet the high-performance, high-reliability needs of original equipment manufacturers (OEMs). With headquarters in Santa Ana, California and locations worldwide, STEC leverages almost two decades of solid-state drive knowledge and experience to deliver the most comprehensive line of solid-state drives to the storage industry featuring high-performance computing, high-performance, mainstream and value storage systems and server platforms, and embedded solutions that cover military and aerospace systems. For more information, visit the company's web site at www.stec-inc.com
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Keynote 9: SSD vs. HDD vs. Hybrid: It's Not Who Will Win, But Who Should Win
Thursday, August 11th, 11:30am-Noon
 John Moon
Senior Director
Emerging System Integration
Seagate
John Moon is Senior Director of Emerging System Integration at Seagate, where he has recently served as the lead design engineer for the Momentus XT Solid State Hybrid Drives. He has been with Seagate for 20 years, and his responsibilities have spanned all aspects of electrical design from servos and read/write heads to ASICs and interfaces. Overall, he has worked on the design engineering and design management of hard disk drives for 30 years.
Abstract: SSD vs. HDD vs. Hybrid: It's Not Who Will Win, But Who Should Win
For several years, the question of SSDs vs. HDDs vs. Hybrid drives has been debated vigorously. Which technology will win? When will the winner become clear? This keynote will present the case that the question should be not who will win, but rather who should win. And the answer may not be what you think. Not only will this keynote answer the question, but it will also outline the actions needed to ensure the correct winner.
About Seagate:
Seagate is the worldwide leader in the design, manufacturing, and marketing of hard disk drives and storage solutions, providing products for a wide-range of applications, including enterprise, desktop, mobile computing, consumer electronics, and branded solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support, and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.
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