Keynote 1: Innovating Storage Architectures in the Modern Data Center
Tuesday, August 17th, 11:30am to Noon
 Andy Walls
Technical Lead
IBM - Systems and Technology Division
Andy Walls is the technical lead for IBM Systems and Technology division's deployment of SSDs. Andy has responsibility for developing leading edge Flash solutions across all of IBM's platforms. He also works closely with IBM Software Group to ensure that these solutions provide differentiation for our applications. In addition, Andy is the chief engineer for IBM's DS8000 hardware platform.
Andy been with IBM throughout his 29 year career and was appointed as a Distinguished Engineer with IBM in 2006. He has 23 years experience in all areas of storage systems and has filed nearly 50 patents. He is a regular speaker at industry events on storage and Flash memory and regularly presents to clients, business partners and suppliers on IBM storage systems trends and requirements. He is regularly consulted for advice on systems and IO infrastructure design. Andy earned his BSEE degree at UC Santa Barbara in 1981.
Abstract: Forging a Future in Memory — New Technologies, New Markets, New Applications
Despite being in one of the most severe downturns in its history, the flash memory industry has a bright future. Traditional flash memories are still essential to many memory-hungry devices and applications. Meanwhile, as flash memories migrate to new technologies such as Phase Change Memory, there are major opportunities to penetrate new markets.
Understanding the features and capabilities of Phase Change Memory can help designers pioneer applications once believed impossible for non-volatile memory.
About IBM
IBM (NYSE: IBM) creates business value for clients and solves business problems through integrated solutions that leverage information technology and deep knowledge of business processes. IBM solutions typically create value by reducing a client’s operational costs or by enabling new capabilities that generate revenue. These solutions draw from an industry leading portfolio of consulting, delivery, and implementation services, enterprise software, systems, and financing. IBM serves clients in more than 1 70 countries around the world. For more information, see www.ibm.com.
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Keynote 2: How SSDs Go Mainstream
Tuesday, August 17th, 1:00-1:30pm
 Thomas A. Rampone
VP/GM, NAND Solutions Group
Intel Corporation
Tom Rampone is Vice President of Intel’s Technology and Manufacturing Group and General Manager of the NAND Solutions Group. His 25-year career at Intel covers various technical and leadership roles in the desktop boards organization, including being General Manager of the business unit. From 2007 to 2009, he was responsible for product development for Intel’s worldwide distribution channel from a base in Shanghai, China. In 2009, he took up his current position overseeing a group providing industry leading silicon and award-winning solid state drive solutions. Rampone holds a BSEET from the Oregon Institute of Technology and seven patents. He has earned two Intel Achievement Awards.
Abstract:
How SSDs Go Mainstream
Millions of solid state drives (SSDs) have now been sold, but are they closer to being “mainstream” than they were last year? What must happen for sales to reach the level of tens of millions annually? Are new form factors needed – or something else? Will SSDs compete with HDDs or coexist with them – and in what form? This keynote will deal with these issues and describe what Intel and the industry do must do to increase adoption of this superior storage technology.
About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.
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Keynote 3: When the Enterprise Stops Spinning
Wednesday, August 18th, 11:00-11:30am
 John Scaramuzzo
SVP and GM
SMART Modular Technologies
Storage Business Unit
With more than 23 years experience in storage design and leadership, John Scaramuzzo joined the SMART team in January 2010 as senior vice president and general manager, Storage Business Unit. He is responsible for driving and expanding SMART's storage business in the enterprise, industrial, defense, and aerospace markets. Before joining SMART, John held management and product development positions at Seagate, Maxtor, Quantum, and Digital Equipment. Most recently, he was the senior vice president and general manager of Seagate's Enterprise Compute business unit, where he led the development of traditional rotating and solid-state storage as well as application specific ICs. His previous positions were senior VP of worldwide quality operations at Seagate; executive VP worldwide product development and research, senior VP and general manager of the enterprise products division at Maxtor; and several leadership positions at Quantum and Digital Equipment. He holds a BSEE from Boston University, an MS in Electrical Science from Harvard, and three US patents related to disk-drive technology and applications.
Abstract: When the Enterprise Stops Spinning
Solid-state storage (SSS) is on an upward trajectory, replacing hard disk drives in applications ranging from low-cost client-side notebooks to high-performance, high-reliability enterprise servers. Presently, NAND flash is fueling the NVM revolution; however, it has been driven largely by the needs of consumer applications such as mobile phones and iPods. Storage applications, particularly enterprise ones, require high capacity, high reliability, and very high performance. Moreover, costs must be minimized at the same time. Unlike the traditional cell phone and iPod applications, SSS is inherently a large scale aggregation of memory components. As such, it will be important to define a “Storage Class Memory” (SCM) that optimally partitions the technologies embedded with the memory components and the ones resident on the storage device (SSS), with the aim of minimizing overall system cost while maximizing system performance. Close collaboration between memory suppliers and SSS integrators is essential to create and enable an SCM standard for the industry. With Storage Class Memory, the storage industry will “stop spinning”, hence enabling dramatic, long term growth for solid state memory.
About SMART
SMART Modular Technologies excels in the design, manufacture, test, and rapid delivery of solid-state storage and DRAM technologies to top-tier OEMs around the world. SMART's high-performance, high-reliability, enterprise solid-state storage devices are rapidly becoming the solution of choice for the most write-intensive servers and enterprise storage systems. In addition to solid state drives, SMART specializes in a variety of form factors, such as PCIe cards, Compact Flash, and embedded SATA flash-based products. SMART's comprehensive line of high-performance storage products support SATA, USB, PCIe, SCSI, and PATA interfaces. The company's global design, manufacturing, and supply locations throughout the US, Europe, Asia, and Latin America allow SMART's customers to enjoy local design support as well as reliable, cost-effective, and timely supply-chain management. See www.smartm.com for more information.
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Keynote 4: The Flash Memory Industry at a Crossroads
Wednesday, August 18th, 11:30am-Noon
 Eli Harari
Chairman and CEO
SanDisk
Eli Harari has served as CEO of SanDisk since the company’s founding in 1988. He has built SanDisk into the world’s largest supplier of flash memory data storage products, with revenues of $3.9 billion in 2007. A pioneering leader in both technology and business, Harari holds more than 100 U.S. and international patents in non-volatile semiconductor devices. Under Harari, SanDisk has grown into a major international retail brand, serving customers through over 218,000 retail storefronts worldwide.
Harari holds a Ph.D. and M.A. in Solid State Sciences from Princeton University and a B.S. (Honors) degree in Physics from Manchester University (UK). Between 1973 and 1983, Dr. Harari held technical management positions at Intel, Honeywell, and Hughes Aircraft Microelectronics. In 1983, he co-founded Waferscale Integration, serving as its President and CEO from 1983 to 1985 and Chairman from 1985 to 1988. He was a co-recipient of the 2006 Reynold B. Johnson Data Storage Device Technology Award from IEEE for “leadership in the development and commercialization of flash EEPROM-based data storage products.”
Abstract: Coming soon.
About Sandisk
SanDisk holds more than 860 U.S. patents, more than 550 foreign patents and is the only company that has worldwide rights to both manufacture and sell every major flash card format including SD™, microSD™, miniSD™, CompactFlash®, MultiMediaCard™, xD-Picture Card™, Memory Stick PRO™ and related Memory Stick™ products.
SanDisk became a publicly traded company (NASDAQ:SNDK) in November 1995, and 2008 revenues were $3.35 billion. With over 3000 employees worldwide, SanDisk is headquartered in Milpitas, California. For more information, see www.sandisk.com.
SanDisk CEO Eli Harari proves he's no flash in the pan
USA Today
June 28, 2010
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Keynote 5: When Will Flash Memory Take Off in Enterprise Environments
Wednesday, August 18th, 2:00-2:30pm
 Paul Prince
Director and CTO
Dell - Enterprise Product Group
As Director and CTO for Dell’s Enterprise Product Group, Paul Prince is responsible for technology strategy and planning. He and his team lead technology development and integration across Dell’s enterprise solutions portfolio, including servers, storage, networking, and software products. Paul has over 20 years industry experience in the planning and development of enterprise systems architectures. By leveraging the best ingredients from the open systems industry, and driving significant customer-related capabilities, Paul and the CTO team have been integral to Dell’s continuing focus on building and delivering open, capable, and affordable solutions.
Abstract: When Will Flash Memory Take Off in Enterprise Environments
The answer is, it already has. At least based on customer interest and early adopter usage. Dell sees flash technology becoming a strategic component of both current and future tiered storage solutions in enterprises. SSDs won’t replace HDDs everywhere, because there is no one-size-fits-all storage solution. Heterogeneous storage, both inside servers and in networks, is the direction the industry will take. In this presentation, Paul Prince discusses how Dell integrates SSDs into its enterprise products today. He also provides insights into future product plans, including both SAS- and PCIe-based devices. Prince also identifies advances in industry standards, quality, reliability, and performance that are needed to optimize SSDs for use in next-generation storage architectures.
About Dell
Dell (NASDAQ: DELL) listens to its customers and uses that insight to make technology simpler and create innovative solutions that deliver reliable long-term value. The company delivers innovative technology and services that customers trust. As a leading technology company, we offer a broad range of product categories, including mobility products, desktop PCs, software and peripherals, servers and networking, and storage. Our services include a broad range of configurable IT and business related services, including infrastructure technology, consulting and applications, and business process services. We are committed to managing and operating our business in a responsible and sustainable manner around the globe. This includes our commitment to environmental responsibility in all areas of our business. Learn more at www.dell.com.
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Keynote 6: Nand in Its Finest Hour
Wednesday, August 18th, 2:30-3:00pm
 Jim Elliott
Vice President of Memory Marketing
Memory Marketing & Product Planning
Samsung Semiconductor, Inc.
Jim Elliott is Vice President of Memory Marketing and Product Planning at Samsung Semiconductor, where he oversees all marketing activities for Samsung’s memory organization in the Americas.
Elliott has 14 years of experience in the semiconductor industry, during which he focused on product sales and marketing at major multinational companies. He started his semiconductor career in 1996 at Hitachi in SRAM Marketing. In late 1997, he transitioned into the volatile world of DRAM when he joined Fujitsu Microelectronics.
Elliott has been at Samsung for the past nine years, where he has held leadership positions in marketing and sales.
Elliott earned a BA from the University of California at Davis and later received an MBA from Cal Poly San Luis Obispo. He has been a featured speaker at many industry-wide events, including Intel Developer Forum, Denali MemCon, ISQED, Flash Memory Summit, and StorageVisions.
Abstract: Nand in Its Finest Hour
NAND flash is proving quite persuasively that it is the memory of choice for all consumer electronics – in new and expanded applications worldwide. Its pace of market acceptance has accelerated, with demand building for densities of 16 and 32GB (and soon higher) as error correction improves and process technology continues relentlessly on its downward progression. NAND also serves as the core component in SSDs, the most promising storage devices in years for both the consumer and enterprise markets. This presentation will provide a detailed global overview of NAND’s pervasive presence in smartphones and multimedia handsets, and a wide range of other applications. With the advent of cloud computing, a continued proliferation of Internet accessibility, and accelerated growth of personal digital libraries, NAND has never been in as much demand – as we underscore in our view here of solid continued growth.
About Samsung Semiconductor
Samsung Semiconductor is a wholly owned subsidiary of Samsung Electronics. As the leader in advanced memory solutions for home, mobile, and office applications, Samsung Semiconductor is the world’s largest producer of DRAM, flash, SRAM, and high-end graphics memory. In addition, it is a major global producer of optical disk drives, hard drives, system logic, sensors, and controllers. Samsung also has emerged as the largest producer of LCD displays, providing the widest range of products for TVs, desktop monitors, notebook/netbook PCs, and mobile devices. Furthermore, the company provides fabless and fab-lite customers with state-of-the-art design and manufacturing at 90, 65, 45 and 32/28 nanometers. Visit www.samsung.com/us/business/semiconductor for more information.
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Keynote 7: Flash Memory: The New Technology Driver
Thursday, August 19th, 11:00-11:30
 Ed Doller
VP and Chief Memory Systems Architect
Micron Technology
Ed Doller is VP and Chief Memory Systems Architect at Micron Technology. He joined Micron in May 2010 from Numonyx, where he served as Chief Technology Officer after its formation in 2008. Previously at Intel, he held a variety of positions in the Flash Memory Group before being named Chief Technology Officer in 2004. Before joining Intel, he held several key positions at IBM in East Fishkill, NY, all in advanced semiconductor memories.
Mr. Doller earned a Bachelor of Science degree in computer engineering from Purdue University. He has more than 24 years of experience in semiconductor memories, holds multiple patents, is a co-author of the IEEE floating gate standard, and is a frequent keynote speaker at memory conferences.
Abstract: Flash Memory: The New Technology Driver
Flash memory is at the heart of transformative consumer products, including smartphones and tablet PCs. It also has a home as the performance operator in data center servers and storage boxes. No one can question the technology is in high demand and is the new driver in process technology. The next decade is all about memory. The real question is which of the three types of flash memory – NAND, NOR & PCM – will remain and will the flash memory of today be viable into the future?
Today, NAND is widely recognized as the predominant flash memory technology, but NOR flash memory serves the needs of applications around the world, and entirely new product categories being defined using phase change memory (PCM). In this keynote Ed Doller, Micron VP & Chief Memory Systems Architect, will shed some light on the flash memory requirements for end applications and summarize which class of flash is best suited for given environments.
And as each of these flash memories continue to scale, management of the technology becomes more complex. Mr. Doller will highlight some of the management techniques being designed today to keep pace with each new flash generation.
About Micron
Micron is one of the world's leading providers of advanced semiconductor solutions. Micron’s DRAM and flash components are used in today’s most advanced computing, networking, and communications products, including computers, workstations, servers, cell phones, wireless devices, digital cameras, and gaming systems. For more information on Micron’s products, see www.micron.com.
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Keynote 8: Hybrid Drives: Key to a Huge SSD Market
Thursday, August 18th, 11:30-Noon
John Moon
Senior Director of Emerging System Integration
Seagate Technology
John Moon has 29 years experience in design engineering and design management of hard disk drives. He has been with Seagate for the last 20 years. His design responsibilities have spanned all aspects of electrical design from servos and read/write mechanisms to ASICs and interfaces. He has been involved in Seagate's hybrid design efforts from the beginning, most recently serving as the lead design engineer for the launch of the Momentus XT product.
Abstract: Hybrid Drives: Key to a Huge SSD Market
Solid state drives today cost far more per gigabyte than do traditional hard disk drives. That is the reason behind the current market in which hard drives outnumber SSDs by a factor of 100. An obvious way to increase the SSD market is to combine SSDs and hard drives in a way that takes advantage of both the high speed and flexibility of SSDs, as well as the huge capacity of HDDs. But how can this be done in a cost-effective manner that current software can manage easily? This session will discuss the potential for hybrid technology, existing products, and advanced hybrid devices specifically tailored for applications via intelligent algorithms.
About Seagate
Seagate is the worldwide leader in the design, manufacturing, and marketing of hard disk drives and storage solutions, providing products for a wide-range of applications, including enterprise, desktop, mobile computing, consumer electronics, and branded solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support, and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.
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