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2010 Workshop and Session Descriptions
| Monday, August 16th | ||||
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8:30am-5:00pm
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Organizers: Vijay Ahuja, cipher Solutions and Bob Thibadeau, Wave Systems
Description:
The very qualities that make flash memory so useful – non-volatility, small size, ruggedness, low power, and low cost – also lead to security issues. Flash at all levels, whether used in embedded systems, USB drives, flash cards, or solid state drives, contains persistent data that outsiders can readily access, copy, or even steal. Flash drives also provide an easy medium for removing data from systems and literally carrying it away. They obviously lend themselves to insider attacks, commonly attributed to be the highest risk to businesses. And flash’s use in handheld and portable devices, such as MP3 players, cellphones, smartphones, netbooks, and tablets, puts data at risk when such devices are lost, stolen, or hacked. The problem has become so serious that the United States Department of Defense put a ban on USB drives and other portable media, a restriction that was lifted only recently after being in effect for over a year. This workshop will explore all aspects of flash memory security at all levels, including coverage of storage encryption, secure erase, self-encrypting drives, standards, regulations, content delivery, device management, and threat analysis and history. It will include panels for extensive discussion and audience questions.
About the Instructor:
Vijay Ahuja is the Founder and President of Cipher Solutions, a leading provider of IT security services to the industry and the government. Dr. Ahuja is a leading authority in information and Internet security and privacy. He has more than 30 years of industry experience ranging from design, development, and consulting to marketing and executive positions. His experience includes work at IBM as Program Director of Network Security Products managing security products, Ernst & Young as Senior Manager for the Southeast Region leading their security efforts, and Arsenal Digital Solutions (a storage service provider acquired by IBM) as Chief Technology Officer leading its technology and storage security initiatives.
Dr. Ahuja has been an invited speaker at many security conferences and has written three books on security and networking. He holds an M.S. and a Ph.D. in Computer Science from the University of North Carolina at Chapel Hill. Dr. Robert Thibadeau is Senior Vice President and Chief Scientist at Wave Systems Corp. Prior to joining Wave, Dr. Thibadeau was Chief Technologist at Seagate Technology, LLC. where he led the technical efforts for the Seagate self-encrypting drives and also chaired the Industry group that has standardized these drives among all the disk and solid state drive makers. Prior to joining Seagate in 2002, Dr. Thibadeau was one of the founding directors of the Robotics Institute at Carnegie Mellon University. He has taught computer security in the School of Computer Science since 1997. |
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8:30am-Noon
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Morning Session
Chairperson: Vijay Ahuja, Cipher Solutions
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8:30-8:40am
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Introduction
Bob Thibadeau, Wave Systems
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8:40-9:10am
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NAND Flash Security
Michael Abraham, Micron Technology
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9:10-9:40am
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Seven Myths about Storage Encryption
Dmitry Obukhov, SandForce
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9:40-10:00am
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Morning Break
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10:00-10:30am
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Trusted Flash - Applications and Architecture
Elliot Broadwin, SanDisk
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10:30-11:00am
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Secure Erase Options
Jack Winters, Foremay
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11:00am-Noon
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Panel: Is Flash Memory Secure Today?
Chairperson: Michael Willett, Samsung
Panelists:
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Noon-1:00pm
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Lunch and Table Exhibits
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Noon-5:00pm
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Afternoon Session
Chairperson: Rich Fetik, Data Confidential
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1:00-1:30pm
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The Shift to Self-Encrypting Solid-State Drives
Michael Willett, Samsung
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1:30-2:00pm
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Flash as Content Delivery Platform
Asaf Shen, Discretix
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2:00-2:30pm
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Challenges Managing Self-Encrypting NAND Flash Devices
Sandler Rubin, Symantec
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2:30-2:45pm
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Afternoon Break
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2:45-3:15pm
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Why Do Secure Flash Drives Keep Getting Hacked?
Ron LaPedis, SPYRUS
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3:15-3:45pm
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Future Trends in Flash Device Encryption
Vijay Ahula and Devesh Ahuja, Cipher Solutions
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3:45-4:00pm
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Solid State Disk Secure Erasure
Michael Wei, Graduate Student - ECE Department, UCSD
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4:00-5:00pm
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Panel: Future of Flash Security
Chairperson: Bob Thibadeau, Wave Systems
Panelists:
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1:00-5:00pm
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Organizer/Instructor: Chuck Sobey, ChannelScience
Forum Description:
Are you deciding whether to use SSDs in your data center or in your products? Or do you need to optimize their cost and performance? Reliable, unbiased information is critical for making the right decisions! So don’t go forward (and spend a lot of money) without a thorough understanding of the fundamentals of this rapidly-evolving technology!
Learn from 20-year storage industry veteran and expert instructor, Chuck Sobey, about where SSDs fit in today’s storage architectures, how they are constructed, what problems they pose, and how you can get the most out of them. Get real insight into what’s happening in the industry and what you’re likely to see both near-term and long-term. The Fundamentals tutorial is a great way to get up-to-date quickly and be able to take maximum advantage of the presentations at the Flash Memory Summit. It is also an excellent stand-alone learning experience for those with limited time. Cut through the hype surrounding SSD claims! Learn how to ask the tough questions and get the right answers for your application! This tutorial is designed for engineers, managers, and executives who need to make immediate decisions. It is presented by KnowledgeTek, the world’s leading data storage technology training company. Suggested prerequisites include a technical background and data storage experience; the class does not assume detailed engineering knowledge of chips, drives, flash memory, or storage systems. 1. SSD or Flash Cache?
2. Architecture of an SSD
3. Overcoming the Problems of Flash and SSDs
4. Future Trends
About the Instructor:
Chuck Sobey is an internationally respected technical consultant and business advisor. He has over 20 years of direct design, manufacturing, and test experience in the data storage industry. He has helped pioneer innovations in recording head design, channel architectures, and adaptive algorithms while working with small startups, established industry giants, and government agencies.
Chuck formed the consulting firm ChannelScience in 1996 to guide companies through technology transitions in the data storage industry. Most recently, he has been working with industry leaders to develop and evaluate solid-state storage devices. He has taught many industry professionals, helping them to rapidly increase their knowledge levels and their companies’ capabilities in rapidly changing storage technologies. An electrical engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara, Chuck has 7 US patents and many publications, including the widely circulated whitepaper Recovering Unrecoverable Data. He gave the keynote address at DISKCON's celebration of the 50th anniversary of the hard disk drive. |
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| Tuesday, August 17th | ||||
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8:30-11:20am
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Organizer: David Lin, VP Product Development, NVELO, Inc.
Chairperson: Jim Handy, President, Objective Analysis
Forum Description:
SSD technology is maturing quickly. However, there are significant gaps between it and HDD technology in almost every key dimension, including cost, capacity, and performance. One emerging solution, especially for mainstream client (PC) computing, is to use a combination of HDD and SSD to satisfy the cost/capacity/performance requirements for commercial viability. In a typical implementation, a small capacity SSD would reside below the system memory (DRAM) and above primary storage (HDD) to cache the most frequently or more recently used data. The resulting system leverages SSD performance and HDD capacity with an incremental cost addition. Attend this session to hear details about the technology and economics of such caching systems.
Intended Audience:
Schedule
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8:30-8:40am
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Introduction: Flash Cache in Client Computing
Jim Handy, President, Objective Analysis
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8:40-9:00am
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Complete System Approach to NAND in Computing
Dean Klein, Vice President - Memory System Development Division, Micron Technology
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9:00-9:20am
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Realizing SSD Value through Caching Software
Kevin Silver, Vice President - Business Development, NVELO
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9:20-9:40am
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Giving Consumers What They Want
Daryl Lang, Director of Storage Product Management, , OCZ
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9:40-10:00am
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Design Considerations for Using Flash Memory for Cache
Edi Shmueli, Computer Scientist, IBM (Israel)
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10:00-10:10am
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Break
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10:10-10:50am
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Flash Cache Form Factors & HDD Economics
Moderator: Jim Handy, President, Objective Analysis
Panel:
Dave B. Anderson, Director of Strategic Planning, Seagate
Walter Fry, Distinguished Member - Technical Staff, HP
Rob Larsen, Product Line Manager - NAND Product Group, Intel
Jiurong Cheng, President and CEO, NVELO
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10:50-11:05am
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Cache Protection Using Flash-based Ultracapacitor Power-Backed memory Subsystems
Philip Swart, Technical Marketing Manager, Netlist
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11:05-11:20am
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Reliable Flash-Backed Cache using SuperCaps
Lane Hauck, Senior Member of Technical Staff, AgigaTech
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About the Organizer:
David Lin is VP Product Development at NVELO, a storage software spin-off of Denali Software. At Denali, he held VP responsibilities for corporate marketing, product marketing and applications engineering. He also established and maintained key memory vendor partnerships and served on the board of Accellera. Mr. Lin previously held senior engineering positions at Synopsys and Mitsubishi Electric. He holds a BS in Computer Engineering from Princeton University.
About the Chairperson:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. He is a frequent presenter at trade shows and has written hundreds of articles and reports. He is often quoted in the electronics trade press and other media.
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8:30-11:20am
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Chairperson/Organizer: Brian A. Berg, Berg Software Design
Forum Description:
This forum will provide an in-depth examination of how these technical issues impact Solid State Storage (SSS) device architectures:
Some topics will be covered by more than one speaker in order to contrast different architectures based on targeted performance. Attendees will gain a perspective on the complexities of the firmware embedded in SSS devices.
Intended Audience:
Schedule
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8:30-8:40am
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Introduction
Brian A. Berg, President, Berg Software Design
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8:40-9:15am
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NAND Flash Trends for SSD/Enterprise
Michael Abraham, Applications Engineering Manager, Micron Technology
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9:15-9:50am
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NAND Flash as a New Memory Tier
David Flynn, President and CEO, Fusion-io
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9:50-10:10am
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Break
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10:10-10:45am
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A Look Under at the Hood at Some Unique SSD Features
Jeremy Werner, Director of Marketing, SanForce
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10:45-11:20am
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Tailoring SSD Architectures to Meet Evolving PC User Requirements
Doreet Oren, Director of Product Marketing, and Avi Klein, Senior Principal Engineer, SanDisk
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About the Organizer/Chairperson:
Brian A. Berg, President of Berg Software Design, has been a consultant for 30 years. He has extensive experience with storage devices and interfaces, including Flash Memory, Disk, DVD, and CD, as well as USB, Fibre Channel, IDE/ATA/ATAPI, SCSI, and Storage Area Networks. He has been a project leader, software developer, industry analyst, technical marketer and author, as well as conference chair, session chair, and speaker. He has also designed and implemented storage subsystems, been a technical marketer, seminar leader and tutor, and has reviewed patent and trade secret issues as an expert witness. He received his B.S. in Mathematics, and did CS/EE graduate work at Stanford.
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8:30-11:20am
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Organizer: Rob Peglar, Xiotech
Chairperson: Gary Tressler, IBM
Forum Description:
This track focuses on architectures, designs, and case study solutions of system-level integration of software and flash memory. In many workloads, flash memory devices (particularly SSDs) are much faster than HDDs and consume much less power for the same capacity than DRAMs. However, adding in SSDs without considering upper-level software integration may provide only a fraction of this potential at the application and data center level. Existing operating systems, middleware, and applications have little integration with flash. To utilize a potentially much higher IOPS pool, software must provide very high thread level parallelism and granular concurrency control. Intelligent DRAM caching in front of the flash memory is also required.
Flash write handling characteristics require specific consistency, balancing, and fault management algorithms. Integrated application flash based solutions have been developed and are in use today. They range from scalable general-purpose databases and key value data caches and stores to vertical solutions in media, finance, and several other application areas. This track includes presentations and panels on integrated software/flash architecture and design approaches, plus case studies of real world deployments of integrated software and flash solutions. Speakers:
About the Organizer:
Rob Peglar is a Senior Fellow at Xiotech Corporation. A 33-year industry veteran and published author, he leads the shaping of strategic vision, emerging technologies, defining future offering portfolios including business and technology requirements, product planning and industry/customer liaison. He has extensive experience in storage virtualization, I/O performance, cloud storage, replication and archiving strategy, disaster avoidance and compliance, information management, distributed cluster storage architectures and is a sought-after speaker and panelist at leading storage and networking-related seminars and conferences worldwide. He was one of 30 senior executives worldwide selected for the Network Products 2008 MVP Award. Before joining Xiotech, he worked for StorageTek, McDonnell Douglas, and Control Data. He is a member of the Board of Directors of SNIA and chair of the SNIA tutorials. He holds a BS in Computer Science from Washington University (St. Louis, MO).
About the Chairperson:
Gary Tressler is a Senior Technical Staff Member at IBM and the Solid State Technology Development Technical Lead in IBM’s Systems and Technology Group. He has focused on driving system integration of SSD and NAND Flash technology as part of IBM’s flash exploitation initiative. Gary previously managed memory subsystem development for POWER-based server products, and led a Memory Procurement Engineering team responsible for technology qualification and convergence between IBM development and memory suppliers. He has been with IBM for 21 years.
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11:30am-Noon
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Speaker: Andy Walls, IBM
Introducer: Tom Coughlin, Coughlin Associates
Abstract:
Enterprise systems are undergoing disruptive changes as multi core processors proliferate everywhere and the advent of enterprise class solid state storage devices promise to finally remove the IO bottleneck that had been growing for years. Enterprise SSD deployment is important to transactional processing, business analytics, data warehousing, databases, email systems and ultimately to the smarter planet initiatives being advocated by IBM to improve quality of life for those on the planet. However, this promise can only be realized by improving the infrastructure and by optimizing the cost per GB and cost per OP for storage in the system. Innovative approaches to deploying SSDs in enterprise systems including intelligent tiering, co-deployment of HDDs with SSDs, the enabling of lower cost Flash components and SSD optimized system infrastructures are critical to redefining enterprise storage in the coming year. Applications at the system level which promise to benefit the most from this disruptive technology will be identified to demonstrate how to make broad penetration into enterprise storage systems with SSD technology. Automating the monitoring and migration of live data in the system and the task of determining what data needs to reside on SSDs must be automated to remove yet another management headache from the data center.
About the Speaker:
Andy Walls is the technical lead for IBM Systems and Technology division's deployment of SSDs. Andy has responsibility for developing leading edge Flash solutions across all of IBM's platforms. He also works closely with IBM Software Group to ensure that these solutions provide differentiation for our applications. In addition, Andy is the chief engineer for IBM's DS8000 hardware platform.
Andy been with IBM throughout his 29 year career and was appointed as a Distinguished Engineer with IBM in 2006. He has 23 years experience in all areas of storage systems and has filed nearly 50 patents. He is a regular speaker at industry events on storage and Flash memory and regularly presents to clients, business partners and suppliers on IBM storage systems trends and requirements. He is regularly consulted for advice on systems and IO infrastructure design. Andy earned his BSEE degree at UC Santa Barbara in 1981. About IBM:
IBM (NYSE: IBM) creates business value for clients and solves business problems through integrated solutions that leverage information technology and deep knowledge of business processes. IBM solutions typically create value by reducing a client’s operational costs or by enabling new capabilities that generate revenue. These solutions draw from an industry leading portfolio of consulting, delivery, and implementation services, enterprise software, systems, and financing. IBM serves clients in more than 1 70 countries around the world. For more information, see www.ibm.com.
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1:00-1:30pm
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Speaker: Thomas A Rampone, VP/GM - NAND Solutions Group, Intel
Introducer: Robin Harris, StorageMojo
Abstract:
Millions of solid state drives (SSDs) have now been sold, but are they closer to being “mainstream” than they were last year? What must happen for sales to reach the level of tens of millions annually? Are new form factors needed – or something else? Will SSDs compete with HDDs or coexist with them – and in what form? This keynote will deal with these issues and describe what Intel and the industry do must do to increase adoption of this superior storage technology.
About the Speaker:
Tom Rampone is Vice President of Intel’s Technology and Manufacturing Group and General Manager of the NAND Solutions Group. His 25-year career at Intel covers various technical and leadership roles in the desktop boards organization, including being General Manager of the business unit. From 2007 to 2009, he was responsible for product development for Intel’s worldwide distribution channel from a base in Shanghai, China. In 2009, he took up his current position overseeing a group providing industry leading silicon and award-winning solid state drive solutions. Rampone holds a BSEET from the Oregon Institute of Technology and seven patents. He has earned two Intel Achievement Awards.
About Intel:
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.
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1:30-2:30pm
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Chairperson: Michael Kanellos, Editor, Greentech Media
Flash memory can potentially transform the energy equation when it comes to data centers, computers and telecom networks, say advocates. But if it’s so great, how come flash-based notebooks and enterprise class storage systems aren’t the norm? Hear experts debate the strengths and weaknesses of flash, how it could impact energy consumption and cooling, and how utilities might underwrite the migration to flash. Topics include:
Panelists:
About the Chairperson:
Michael Kanellos is Editor at Greentech Media, a fully integrated online-media company providing cutting-edge news, in-depth market research, and focused industry events. He was formerly editor at large at CNET News.com, where he covered hardware, research and development, start-ups, and the technology industry overseas.
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2:40-5:30pm
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Organizer: Tom Coughlin, Coughlin Associate
Chairperson: Lakshmi Mandyam, ARM
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Forum Description:
Solid state drives (SSDs) have quickly become a major component in a wide range of storage systems. Faster, smaller, lower-power, and more rugged than hard drives, they increase storage system performance and reduce both footprint and power consumption. Topics covered here include form factors, interfaces, benchmarks, performance analysis, testing, integration with RAID and other storage systems, and data recovery. This forum explores these areas giving participants a clear understanding of the requirements for implementing SSDs into today’s storage applications and recovering data when there are problems.
Intended Audience:
Instructors:
About the Organizer:
Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 20 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 50 articles, reports, and technical presentations to his credit and 6 patents. Tom is the author of the book “Digital Storage in Consumer Elecronics: The Essential Guide”, published by a division of Elsevier. He is also the organizer of the annual Storage Visions Conference and the Creative Storage Conference.
About the Chairperson:
Lakshmi Mandyam is the Director of Enterprise Segment Marketing at ARM. With ARM since 2008, she runs a team focused on enterprise segment networking, wireless infrastructure, printing, and storage She has previous experience with Coldwatt, Freescale Semiconductor, and Motorola Semiconductor. She received her BS in Electrical and Computer Engineering from the University of Texas at Austin.
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2:40-5:30pm
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Chairperson/Organizer: Brian A. Berg, Berg Software Design
Chairperson: Lakshmi Mandyam, ARM
Course Description:
This forum will provide an in-depth examination of how these technical issues impact Solid State Storage (SSS) device architectures:
Some topics will be covered by more than one speaker in order to contrast different architectures based on targeted performance. Attendees will gain a perspective on the complexities of the firmware embedded in SSS devices.
Intended Audience:
Schedule
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2:40-2:50pm
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Introduction
Brian A. Berg, President, Berg Software Design
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2:50-3:25pm
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RAID Algorithms for Flash Memory
Morgan Littlewood, VP Marketing & Business Development, Violin Memory
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3:25-4:00pm
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Error Statistics Related to Read Disturbs and PE Cycles
Jim Fitzpatrick, Principal Engineer, SMART Modular Technologies
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4:00-4:20pm
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Break
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4:20-4:55pm
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Five Key Steps to High Speed NAND Flash Performance and Reliability
Bob Pierce, Senior Director - Flash Products, Cadence Design Systems
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4:55-5:30pm
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Enterprise NVMHCI - Enabling Enterprise Class PCIe SSDs with Unmatched Performance
Amber Huffman, Principal Engineer - Storage Technologies Group, Intel and Peter Onufryk, Director of Engineering - New Jersey Design Center, IDT
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About the Organizer/Chairperson:
Brian A. Berg, President of Berg Software Design, has been a consultant for 30 years. He has extensive experience with storage devices and interfaces, including Flash Memory, Disk, DVD, and CD, as well as USB, Fibre Channel, IDE/ATA/ATAPI, SCSI, and Storage Area Networks. He has been a project leader, software developer, industry analyst, technical marketer and author, as well as conference chair, session chair, and speaker. He has also designed and implemented storage subsystems, been a technical marketer, seminar leader and tutor, and has reviewed patent and trade secret issues as an expert witness. He received his B.S. in Mathematics, and did CS/EE graduate work at Stanford.
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2:40-5:30pm
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Organizer: Bob Scranton, First Ocean Consulting
Chairperson: Anil Vasudeva, IMEX Research
Course Description:
All major server and storage OEMs are announcing flash solid state drive (SSD) based servers and storage systems as a way to improve system throughput and economics. Why is this happening? What is special about servers and storage devices that is making them adopt SSDs before the PC? What are the benefits to users? What do enterprise users need to consider when buying and employing flash-based systems? How can they optimize the use of SSDs in a variety of applications? The Forum will address these questions and more.
Intended Audience:
Presentations:
Panel on Enterprise SSD Optimization
Chairperson: Jeff Janukowicz, IDC
Panelists:
About the Organizer:
Bob Scranton is currently a consultant with First Ocean Consulting. A highly skilled global technology executive, he was responsible for turning around the 1 billion dollar Hitachi GST recording heads business. Dr. Scranton has a strong background in managing complex international mergers and joint development collaborations. He was the driving force behind the introduction of the MagnetoResistive (MR) and Giant MagnetoResisitive (GMR) recording heads which revolutionized the hard drive industry. He has a vast technical background as an executive at IBM’s Thomas J. Watson Research Center and in IBM’s Storage Divisions. He was instrumental in setting the investment and technical strategies for Hard Drive Products, Storage Systems, Optical Storage Products, Printers, and TFT/LCD technologies. He received his PhD in Applied Physics from California Institute of Technology. He holds 11 patents in semiconductor materials and data storage and is a fellow of the IEEE and the American Physical Society.
About the Chairperson:
Anil Vasudeva is the founder and president of IMEX Research - a technology-markets research company specializing in next generation computing infrastructure, network storage, networking, and end-to-end Internet technologies.
A 25-year veteran of the computer industry, he previously served as Director, Planning and System Products Marketing at Fujitsu, Vice-President Marketing at Destiny Technology, Director of Marketing & Sales at Ricoh, Marketing Manager at Amdahl and BusLogic/Mylex, and Engineering Manager at Memorex/Burroughs. He has authored many marketing reports and has provided business and product planning to several start-up companies. His articles have appeared in such magazines as CTR, LAN Times, VAR Business, Computer Design, Open Systems Today, Electronics, and IEEE Magnetics. He is a past member of several industry standard organizations and a holder of several US patents. He has been an invited speaker at several international conferences. Mr. Vasudeva has an MSEE from the University of Arizona, pursued doctorate studies for three years at UCLA in Solid State Physics, and received his MBA from University of Santa Clara. About the Panel Chairperson:
Jeff Janukowicz is a Research Manager in IDC’s storage group, where he offers insight and analysis on the SSD and HDD component markets. In this role, he provides expert opinion, in-depth market research, and strategic analysis on the dynamics, trends, and opportunities facing the markets. His research includes market forecasts, market share reports, and technology trends for clients, investors, suppliers, and manufacturers.
Mr. Janukowicz has more than 15 years of technology industry experience, including both storage and semiconductors. He has held various marketing and engineering positions, including strategic marketing for Agere Systems. He has a BSEE from the University of Delaware and a Master’s degree in Management of Technology from the University of Pennsylvania. |
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5:30-7:00pm
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Organizers: Tom Coughlin, Coughlin Associates and Jim Handy, Objective Analysis
Session Description:
This session will give attendees a chance to discuss a wide variety of subjects in an informal atmosphere and ask questions of experts in specific areas. Table subjects will include SSDs, embedded applications, standards, software, security, computer applications, consumer applications, new technologies, markets. Attendees are welcome to move from table to table during the session, increasing their exposure to different subjects. Beer, wine, soft drinks, and pizza will be served to promote informality and encourage networking. Emphasis will be on frequently asked questions, best practices, hints and warnings, major issues, and key products and standards.
Intended Audience:
Marketing and sales managers and executives, marketing engineers, product managers, product marketing specialists, hardware and software designers, software engineers, technology managers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, marcom specialists, product marketing engineers, financial managers and executives, system engineers, test engineers, venture capitalists, financial analysts, media representatives, sales representatives, distributors, and solution providers.
Table Subjects:
About the Organizers:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. He is a frequent presenter at trade shows and has written hundreds of articles. He is often quoted in the electronics trade press and other media.
Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 20 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 50 articles, reports, and technical presentations to his credit and 6 patents. Tom is the author of the book “Digital Storage in Consumer Elecronics: The Essential Guide”, published by a division of Elsevier. He is also the organizer of the annual Storage Visions Conference and an Adjunct Professor at Santa Clara University.
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| Wednesday, August 18th | ||||
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8:30-10:50am
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Chairperson/Organizer: Bob Scranton, First Ocean Consulting
Tutorial Description:
NAND flash technology keeps advancing with larger devices becoming available all the time. Page sizes, block sizes, and ECC requirements are increasing, while data retention, endurance, and performance are decreasing. This tutorial will help you prepare for thse changes and counteract some of them for applications in both the consumer and enterprise areas. It will include discussions of optimization methods, attributes of new NAND technologies, the use of toggle DDR, Enhanced ClearNAND devices, and JEDEC standards and requirements.
Intended Audience:
Instructors
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About the Chairperson/Organizer:
Bob Scranton is currently a consultant with First Ocean Consulting, A highly skilled global technology executive, he was responsible for turning around the 1 billion dollar Hitachi GST recording heads business. Dr. Scranton has a strong background in managing complex international mergers and joint development collaborations. He was the driving force behind the introduction of the MagnetoResistive (MR) and Giant MagnetoResisitive (GMR) recording heads which revolutionized the hard drive industry. He has a vast technical background as an executive at IBM’s Thomas J. Watson Research Center and in IBM’s Storage Divisions. He was instrumental in setting the investment and technical strategies for Hard Drive Products, Storage Systems, Optical Storage Products, Printers, and TFT/LCD technologies. He received his PhD in Applied Physics from California Institute of Technology. He holds 11 patents in semiconductor materials and data storage and is a fellow of the IEEE and the American Physical Society
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8:30-10:50am
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Organizer: Rob Peglar, Xiotech
Chairperson: Jim Handy, Objective Analysis
Tutorial Description:
This track focuses on the design, development, implementation and usage of SSD in enterprise storage. The four presentations being delivered are peer-reviewed Tutorials from the Storage Networking Industry Association (SNIA) and cover a wide variety of topics in the area, in particular solid state storage architectures, benefits of SSD in the enterprise, MLC flash technology use in datacenters and solid state storage performance benchmarking, with a particular emphasis on enterprise applications.
Intended Audience:
Instructors:
About the Organizer:
Rob Peglar is Vice-President of Technology at Xiotech. A 30-year industry veteran, he has global corporate responsibility for healthcare technology, storage architecture, strategic direction, and industry liaison. He has extensive experience with large heterogeneous storage area networks (SANs), and is a frequent participant at seminars and conferences worldwide. Before joining Xiotech, he worked for StorageTek, McDonnell Douglas, and Control Data. He is a member of the Board of Directors of SNIA and chair of the SNIA tutorials. He holds a BS in Computer Science from Washington University (St. Louis, MO).
About the Chairperson:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. He is a frequent presenter at trade shows and has written hundreds of articles. He is often quoted in the electronics trade press and other media.
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8:30-10:50am
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Organizers: Robert Hart and Kerri McConnell, Datalight
Chairperson: Anil Vasudeva, IMEX Research
Tutorial Description:
From the boardroom to production floor, flash technology is impacting innovation and profitability in profound ways. This session provides the essential elements to help you understand, address, and communicate issues affecting the “business of flash” with an emphasis on the continued migration to SSDs. Each speaker will include:
Intended Audience:
Executives and senior managers of companies who use, produce, or design flash-based devices. Marketing, sales, and finance executives, venture capitalists, PR and Marcom executives, financial and market analysts, systems analysts, and others interested in a broad-based perspective on flash memory and its markets, technology, and applications.
Instructors:
Panel: From NAND Flash to Solid-State Drives: A Discussion with the Industry Leaders
Organizer: Kirstin Bordner, Micron Technology
Chairperson: Anil Vasudeva, IMEX Research
Panelists:
About the Organizer:
Kerri McConnell is Director of Marketing and Sales at Datalight, the leader in software technologies for risk-free mobile data storage. She has been with Datalight since 2005, focused on business strategy, full lifecycle product management, and marketing communications. She previously held marketing positions at Adobe and Aldus. Kerri excels in translating technical topics into laymen’s terms and putting a business benefit spin on product features. In addition to her technology experience, Kerri has founded and run her own retail, consulting, and service businesses. She also serves on the Board of Trustees for The Mountaineers Foundation, focused on environmental stewardship, conservation, and education.
About the Chairperson:
Anil Vasudeva is the founder and president of IMEX Research & Consulting, a technology-markets research company specializing in next generation computing infrastructure, network storage, networking, and end-to-end Internet technologies.
A 25-year veteran of the computer industry, he previously held management positions at Fujitsu, Destiny Technology, Ficoh, Amdahl, Mylex, and Memorex. He has authored many articles and marketing reports and holds several patents. Mr. Vasudeva has an MSEE from the University of Arizona and an MBA from University of Santa Clara. |
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8:30-9:45am
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Chairperson: Tom Williams, RTC Magazine
Paper Presenters:
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10:00-10:50am
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Chairperson: Walker Blount, Web-Feet Research
Paper Presenters:
About the Chairpson:
Walker Blount is responsible for the Storage Systems Service for Web-Feet Research. He previously had an 11-year career as principal HDD industry analyst for IBM and Hitachi Global Storage Technologies. During that time, he wrote many company internal reports, technology assessments, and product analyses dealing with the HDD industry. In addition, he has published whitepapers on industry topics. With Web-feet Research, his publications include report on solid state drives (SSDs), the HDD market, and netbooks, nettops, MIDs, and low-cost PCs.
Walker earned his BSEE from CSE Los Angeles, and his MSEE from Santa Clara University. |
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11:00-11:30am
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Speaker: John Scaramuzzo, SMART Modular
Introducer: Jim Handy, Objective Analysis
Abstract:
Solid-state storage (SSS) is on an upward trajectory, replacing hard disk drives in applications ranging from low-cost client-side notebooks to high-performance, high-reliability enterprise servers. Presently, NAND flash is fueling the NVM revolution; however, it has been driven largely by the needs of consumer applications such as mobile phones and iPods. Storage applications, particularly enterprise ones, require high capacity, high reliability, and very high performance. Moreover, costs must be minimized at the same time. Unlike the traditional cell phone and iPod applications, SSS is inherently a large scale aggregation of memory components. As such, it will be important to define a “Storage Class Memory” (SCM) that optimally partitions the technologies embedded with the memory components and the ones resident on the storage device (SSS), with the aim of minimizing overall system cost while maximizing system performance. Close collaboration between memory suppliers and SSS integrators is essential to create and enable an SCM standard for the industry. With Storage Class Memory, the storage industry will “stop spinning”, hence enabling dramatic, long term growth for solid state memory.
About the Speaker:
With more than 23 years experience in storage design and leadership, John Scaramuzzo joined the SMART team in January 2010 as senior vice president and general manager, Storage Business Unit. He is responsible for driving and expanding SMART's storage business in the enterprise, industrial, defense, and aerospace markets.
Before joining SMART, John held management and product development positions at Seagate, Maxtor, Quantum, and Digital Equipment. Most recently, he was the senior vice president and general manager of Seagate's Enterprise Compute business unit, where he led the development of traditional rotating and solid-state storage as well as application specific ICs. His previous positions were senior VP of worldwide quality operations at Seagate; executive VP worldwide product development and research, senior VP and general manager of the enterprise products division at Maxtor; and several leadership positions at Quantum and Digital Equipment. He holds a BSEE from Boston University, an MS in Electrical Science from Harvard, and three US patents related to disk-drive technology and applications. About SMART
SMART Modular Technologies excels in the design, manufacture, test, and rapid delivery of solid-state storage and DRAM technologies to top-tier OEMs around the world. SMART's high-performance, high-reliability, enterprise solid-state storage devices are rapidly becoming the solution of choice for the most write-intensive servers and enterprise storage systems. In addition to solid state drives, SMART specializes in a variety of form factors, such as PCIe cards, Compact Flash, and embedded SATA flash-based products. SMART's comprehensive line of high-performance storage products support SATA, USB, PCIe, SCSI, and PATA interfaces. The company's global design, manufacturing, and supply locations throughout the US, Europe, Asia, and Latin America allow SMART's customers to enjoy local design support as well as reliable, cost-effective, and timely supply-chain management. See www.smartm.com for more information.
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11:30am-Noon
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Speaker: Eli Harari, Chairman and CEO, SanDisk
Introducer: Jim Handy, Objective Analysis
Abstract:
Flash memory is currently being used in every mobile device in the world—that’s more than 5 BILLION devices. Now more than ever, we rely on our smartphones, tablets, and mobile Internet devices to get us through the day - and these devices, in turn, rely on flash! As users continue to consume ever more massive amounts of data on mobile devices, demands for higher capacities and faster speeds are increasing. Flash memory obviously will play a significant role in advancing devices to the next level. SanDisk CEO Eli Harari will discuss the current trends in flash and what the future has in store. He will show why flash will be even bigger than you think in the coming decade.
About the Speaker:
Eli Harari has served as CEO of SanDisk since the company’s founding in 1988, and has built SanDisk into the global leader in flash memory cards, with revenues of $3.57 billion in 2009. A pioneering leader in both technology and business, Harari holds more than 100 U.S. and international patents in non-volatile semiconductor devices. Under Harari, SanDisk has grown into a major international retail brand, serving customers through more than 240,000 retail storefronts worldwide.
From 1973 to 1983, Harari held research and management positions with Hughes Microelectronics, Honeywell, and Intel. In 1983, he founded Waferscale Integration, serving as the company’s president and chief executive officer until 1986 and as chairman and chief technical officer until 1988. Along with SanDisk co-founders Sanjay Mehrotra and Jack Yuan, Harari received the 2006 Reynold B. Johnson Data Storage Device Technology Award from the Institute of Electrical and Electronics Engineers (IEEE). In 2008 he received the Global Semiconductor Alliance’s Dr. Morris Chang Exemplary Leadership Award, and in 2009 he received the IEEE Robert N. Noyce Medal recognizing his “leadership in the development and commercialization of flash memory technology.” Harari holds a Ph.D. in solid state sciences from Princeton University and a B.S. in physics with honors from Manchester University. About SanDisk
SanDisk Corporation is the global leader in flash memory cards, from research, manufacturing, and product design through consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
With over 3000 employees worldwide, SanDisk is headquartered in Milpitas, California. For more information, see www.sandisk.com. |
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Noon-2:00pm
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The Flash Memory Summit Theatre is a presentation area in the Exhibit Hall, specifically designed for product demonstrations from our sponsors. While you are visiting the vendor booths, be sure to stop by the FMS Theatre and catch some of the exciting product presentations, as vendors will also be offering some great gifts for those who attend their session.
The conference will also be presenting our Best of Show Awards and Vendor Raffle in the FMS Theatre, so don't miss these exciting events. More info.... |
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2:00-2:30pm
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Speaker: Paul Prince, Dell
Introducer: Melissa Perenson, PC World
Abstract:
The answer is, it already has. At least based on customer interest and early adopter usage. Dell sees flash technology becoming a strategic component of both current and future tiered storage solutions in enterprises. SSDs won’t replace HDDs everywhere, because there is no one-size-fits-all storage solution. Heterogeneous storage, both inside servers and in networks, is the direction the industry will take. In this presentation, Paul Prince discusses how Dell integrates SSDs into its enterprise products today. He also provides insights into future product plans, including both SAS- and PCIe-based devices. Prince also identifies advances in industry standards, quality, reliability, and performance that are needed to optimize SSDs for use in next-generation storage architectures.
About the Speaker:
As Director and CTO for Dell’s Enterprise Product Group, Paul Prince is responsible for technology strategy and planning. He and his team lead technology development and integration across Dell’s enterprise solutions portfolio, including servers, storage, networking, and software products. Paul has over 20 years industry experience in the planning and development of enterprise systems architectures. By leveraging the best ingredients from the open systems industry, and driving significant customer-related capabilities, Paul and the CTO team have been integral to Dell’s continuing focus on building and delivering open, capable, and affordable solutions.
About Dell
Dell (NASDAQ: DELL) listens to its customers and uses that insight to make technology simpler and create innovative solutions that deliver reliable long-term value. The company delivers innovative technology and services that customers trust. As a leading technology company, we offer a broad range of product categories, including mobility products, desktop PCs, software and peripherals, servers and networking, and storage. Our services include a broad range of configurable IT and business related services, including infrastructure technology, consulting and applications, and business process services. We are committed to managing and operating our business in a responsible and sustainable manner around the globe. This includes our commitment to environmental responsibility in all areas of our business. Learn more at www.dell.com.
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2:30-3:00pm
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Speaker: Jim Elliot, Vice President - Memory Marketing & Product Planning, Samsung
Introducer: Jeff Janukowicz, IDC
Abstract:
NAND flash is proving quite persuasively that it is the memory of choice for all consumer electronics – in new and expanded applications worldwide. Its pace of market acceptance has accelerated, with demand building for densities of 16 and 32GB (and soon higher) as error correction improves and process technology continues relentlessly on its downward progression. NAND also serves as the core component in SSDs, the most promising storage devices in years for both the consumer and enterprise markets. This presentation will provide a detailed global overview of NAND’s pervasive presence in smartphones and multimedia handsets, and a wide range of other applications. With the advent of cloud computing, a continued proliferation of Internet accessibility, and accelerated growth of personal digital libraries, NAND has never been in as much demand – as we underscore in our view here of solid continued growth.
About the Speaker:
Jim Elliott is Vice President of Memory Marketing and Product Planning at Samsung Semiconductor, where he oversees all marketing activities for Samsung’s memory organization in the Americas.
Elliott has 14 years of experience in the semiconductor industry, during which he focused on product sales and marketing at major multinational companies. He started his semiconductor career in 1996 at Hitachi in SRAM Marketing. In late 1997, he transitioned into the volatile world of DRAM when he joined Fujitsu Microelectronics. Elliott has been at Samsung for the past nine years, where he has held leadership positions in marketing and sales. Elliott earned a BA from the University of California at Davis and later received an MBA from Cal Poly San Luis Obispo. He has been a featured speaker at many industry-wide events, including Intel Developer Forum, Denali MemCon, ISQED, Flash Memory Summit, and StorageVisions. About Samsung Semiconductor
Samsung Semiconductor is a wholly owned subsidiary of Samsung Electronics. As the leader in advanced memory solutions for home, mobile, and office applications, Samsung Semiconductor is the world’s largest producer of DRAM, flash, SRAM, and high-end graphics memory. In addition, it is a major global producer of optical disk drives, hard drives, system logic, sensors, and controllers. Samsung also has emerged as the largest producer of LCD displays, providing the widest range of products for TVs, desktop monitors, notebook/netbook PCs, and mobile devices. Furthermore, the company provides fabless and fab-lite customers with state-of-the-art design and manufacturing at 90, 65, 45 and 32/28 nanometers.
Visit www.samsung.com/us/business/semiconductor for more information. |
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3:10-5:30pm
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Organizer: Alessandro Fin, SMART Modular Technologies
Chairperson: Deepak Shankar, Mirabilis Design
Tutorial Description:
Flash memory is now widely used in many embedded applications, including consumer, mobile, computing, communications, control, automotive, and mil/aero. This session will cover the characteristics, current states, and uses of various forms of flash, including embedded non-volatile memory, solid state drives (SSDs), and memory cards. Specific papers will discuss issues in server, computer, networking, automotive, consumer electronics, and aerospace systems.
Question and answer periods will allow audience members to address specific concerns and obtain clarification and additional insight related to their applications. Intended Audience:
Instructors:
About the Organizer:
Alessandro Fin is Director of Flash Applications at SMART Modular Technologies. He has previously a Senior Field Applications Engineer at SimpleTech and Product Engineering Team leader at Infineon Flash. He has written more than 20 articles in international conference proceedings and published books and has been the main contributors for several patents in flash memory technology. He holds a Ph.D. in Computer Science from Verona University (Italy).
About the Chairperson:
Deepak Shankar is the CEO of Mirabilis Design, a firm providing systems engineering solutions for performance analysis, power estimation and architecture exploration of electronics and real-time software. He has over 16 years experience in the development and marketing of application-specific architecture exploration software for storage, networking, and high-performance computing. Mr. Shankar was previously VP of Business Development at both MemCall, a fabless semiconductor company and SpinCircuit, a supply chain joint venture of HP, Cadence. and Flextronics. He also spent many years in product marketing at Cadence Design Systems. Mr. Shankar has an MBA from UC Berkeley, an MS from Clemson University, and a BS from Coimbatore Institute of Technology (India), both in Electronics and Communication.
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3:10-5:30pm
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Organizer: Adam Leventhal, Oracle
Chairperson: Tom Burniece, Burniece Consulting Services
Course Description:
Flash memory can help solve many problems in server design and in cloud computing, including latency issues, slow response times, slow data retrieval times, and caching requirements. This session will discuss ways in which flash can serve such applications, new approaches to storage, performance optimizations, backup applications, data compression, and databases.
Intended Audience:
Instructors:
About the Organizer:
Adam Leventhal is a Principal Software Engineer and Lead Flash Engineer in the Fishworks advanced product development team at Oracle. He has led Sun's and now Oracle's flash memory strategy, including the invention of the Hybrid Storage Pool, integrating flash into the ZFS storage hierarchy for optimal price, performance, and power. Adam is one of the three authors of DTrace for which he received Sun's chairman's award for technical excellence in 2004, was named one of InfoWorld's Innovators of 2005, won top honors from the 2006 Wall Street Journal's Innovation Awards, and was awarded the USENIX STUG prize in 2008 for DTrace as a significant enabling technology. Adam graduated cum laude from Brown University in 2001 with an ScB in Math and Computer Science.
About the Organizer:
Tom Burniece is an independent consultant with over 20 years of senior management experience in the storage market, specializing in strategy formulation, business development, marketing, and due diligence.
About the Instructors:
Jonathan Hinkle is Memory System Architect at Viking Modular Solutions
Jon Flower is Principal Engineer, Office of the CTO, at PMC-Sierra
Adrian Caulfield is a Graduate Student in Computer Science at the University of California, San Diego
Shreyas Shah is Architect/CTO at Green Cloud Systems
Dima Varsanofiev is CTO at IP Cores
Sean In is Senior General Manager Marketing at INDILINX
Slava Akhmechet is CEO at RethinkDb
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3:10-4:30pm
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Chairperson: Rich Fetik, Data Confidential
Paper Presenters:
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3:10-4:30pm
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Chairperson: Jim Harrison, Electronic Products Magazine
Paper Presenters:
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4:30-5:30pm
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Organizers: Jim Borden, Microsoft; Brian Berg, Berg Software Design; Kerri McConnell, Datalight
Chairperson: Melissa Perenson, PC World
Paper Presenters:
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4:30-5:30pm
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Organizer/Chairperson: Alan Niebel, Web-Feet Research
Panelists
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5:30-6:30pm
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8:00-11:00pm
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| Thursday, August 19th | ||||
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8:30-9:40am
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Organizers: Jim Cantore, JLC Associates and Bob Scranton, First Ocean Consulting
Chairperson: Jim Cantore, JLC Associates
Is flash memory about to be replaced in the never-ending advance of technology? Can it be implemented effectively at the smaller dimensions newer processes use? Will continuing improvements make it live on, like magnetic disks, DRAM, and silicon-based technologies? What will supplant it and when? Will the replacement be phase-change memory (a new challenger with actual production devices available), spintronics, silicon nanocrystals, MRAM, proteins, molecules, carbon nanotubes, or something else entirely? This session will discuss what is happening and describe the possibilities for new non-volatile memory technologies.
Panelists:
About the Chairperson:
Jim Cantore is President and Chief Analyst at JLC Associates, where he provides technology and strategic marketing consulting, and market intelligence services. He has over 25 years experience in the semiconductor industry. He specializes in flash memory, flash memory cards, USB drives, solid state drives, phase change memory, and new memory technologies. He was previously a Principal Analyst at iSuppli and a Program Manager at IDC.
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9:50-10:50am
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Chairperson and Organizer: Chuck Sobey, ChannelScience
Denser memories, more bits-per-cell, fewer program/erase cycles – all these issues and more are driving system and component designers to turn to more robust error correcting codes (ECC). This session explores recent developments in coding for NVM. Learn from experts about what may be coming soon to your embedded system, SSD, or other flash storage device.
Paper Presenters:
About the Organizer:
Chuck Sobey is an internationally respected technology consultant and business advisor. He has over 20 years of direct design, manufacturing, and test experience in the data storage industry. He has helped pioneer innovations in recording head design, channel architectures, and adaptive algorithms while working with small startups, established industry giants, and government agencies.
Chuck formed the consulting firm ChannelScience in 1996 to guide companies through technology transitions in the data storage industry. Most recently, he has been working with industry leaders to develop and evaluate solid-state storage devices. He has taught many industry professionals, helping them to rapidly increase their knowledge levels and their companies’ capabilities in rapidly changing storage technologies. An electrical engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara, Chuck has 7 US patents and many publications, including the widely circulated whitepaper Recovering Unrecoverable Data. He gave the keynote address at DISKCON's celebration of the 50th anniversary of the hard disk drive, and at Carnegie Mellon University’s celebration for the 2010 ECE graduating class. |
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9:50-10:50am
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Organizer/Chairperson: Jim Porter DISK/TREND
Course Description:
The flash memory market has been very dynamic, with NAND growth exceeding that of any other semiconductor, prices falling faster than DRAM, and market oversupplies and price collapses occurring frequently. Current market conditions include rising demand (up significantly from last year) and the disappearance of the seasonality that has characterized NAND markets in the past. This session presents leading market analysts who will explain what is causing all this change and how it is likely to evolve.
Topics will include:
Panelists:
About the Organizer/Chairperson:
Jim Porter has over 40 years experience in the storage business. He worked with Memorex, Rockwell, Cartridge Television, and CMX Systems before starting a management consulting business in 1974. In 1977, he founded DISK/TREND, publisher of market studies of the worldwide disk drive and data storage industries through 1999. He has frequently acted as a management consultant for data storage manufacturers. Jim is a member of the Advisory Board of the Computer History Museum, and chairs the museum’s Storage Special Interest Group. He is also a founder of IDEMA, the disk drive industry's trade association, and an active participant since its early days.
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9:50-10:50am
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Chairperson: Jim Cooke, Micron Technology
Paper Presenters:
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11:00-11:30am
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Speaker: Ed Doller, VP and Chief Memory Systems Architect, Micron Technology
Introducer: Dan Harris, Independent Consultant
Abstract:
Flash memory is at the heart of transformative consumer products such as smartphones and tablet PCs. It also has a home as the performance operator in data center servers and storage boxes. No one can question the technology is in high demand and is the new driver in process technology. The next decade is all about memory. The real question is which of the three types of flash memory – NAND, NOR, or Phase-Change Memory (PCM) – will remain. Will the flash memory of today be viable in the future and for how long?
Today, NAND is widely recognized as the predominant flash memory technology. However, NOR flash memory still serves the needs of applications around the world, and new product categories are being defined based on the recently introduced PCM. This keynote will shed light on flash memory requirements for end applications and summarize which class of flash is best suited for particular environments. Meanwhile, as flash memories continue to scale, management of the technology becomes more complex. Management techniques being designed today will help keep pace with new flash generations. About the Speaker:
Ed Doller is VP and Chief Memory Systems Architect at Micron Technology. He joined Micron in May 2010 from Numonyx, where he served as Chief Technology Officer after its formation in 2008. Previously at Intel, he held a variety of positions in the Flash Memory Group before being named Chief Technology Officer in 2004. Before joining Intel, he held several key positions at IBM in East Fishkill, NY, all in advanced semiconductor memories.
Mr. Doller earned a Bachelor of Science degree in computer engineering from Purdue University. He has more than 24 years of experience in semiconductor memories, holds multiple patents, is a co-author of the IEEE floating gate standard, and is a frequent keynote speaker at memory conferences. About Micron:
Micron is one of the world's leading providers of advanced semiconductor solutions. Micron’s DRAM and flash components are used in today’s most advanced computing, networking, and communications products, including computers, workstations, servers, cell phones, wireless devices, digital cameras, and gaming systems. For more information on Micron’s products, see www.micron.com.
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11:30am-Noon
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Speaker: John Moon, Senior Director of Emerging System Integration, Seagate Technology
Introducer: Jim Cantore, JLC Associates
Abstract:
Solid state drives today cost far more per gigabyte than do traditional hard disk drives. That is the reason behind the current market in which hard drives outnumber SSDs by a factor of 100. An obvious way to increase the SSD market is to combine SSDs and hard drives in a way that takes advantage of both the high speed and flexibility of SSDs, as well as the huge capacity of HDDs. But how can this be done in a cost-effective manner that current software can manage easily? This session will discuss the potential for hybrid technology, existing products, and advanced hybrid devices specifically tailored for applications via intelligent algorithms.
About the Speaker:
John Moon has 29 years experience in design engineering and design management of hard disk drives. He has been with Seagate for the last 20 years. His design responsibilities have spanned all aspects of electrical design from servos and read/write mechanisms to ASICs and interfaces. He has been involved in Seagate's hybrid design efforts from the beginning, most recently serving as the lead design engineer for the launch of the Momentus XT product.
About Seagate:
Seagate is the worldwide leader in the design, manufacturing, and marketing of hard disk drives and storage solutions, providing products for a wide-range of applications, including enterprise, desktop, mobile computing, consumer electronics, and branded solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support, and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.
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Noon-2:00pm
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The Flash Memory Summit Theatre is a presentation area in the Exhibit Hall, specifically designed for product demonstrations from our sponsors. While you are visiting the vendor booths, be sure to stop by the FMS Theatre and catch some of the exciting product presentations, as vendors will also be offering some great gifts for those who attend their session.
The conference will also be presenting our Best of Show Awards and Vendor Raffle in the FMS Theatre, so don't miss these exciting events. More info.... |
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2:00-2:30pm
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Speaker: Steve Wozniak, Apple Co-Founder and Chief Scientist, Fusion-io
Introducer: Jim Handy, Objective Analysis
Abstract:
From financial and web services to bioinformatics to 3D special effects, solid-state technologies are proliferating through the enterprise and well beyond. They offer huge advantages to organizations that must process data-intensive workloads faster and more reliably.
As solid-state innovation continues, how will these technologies affect the way organizations build their datacenter architectures? How will developers create applications that take full advantage of the solid-state medium? Steve Wozniak will discuss how solid-state storage technologies are poised to change our digital lives. About the Speaker:
As Fusion-io's chief scientist, Steve Wozniak acts as a key technical advisor to the company’s R&D group. He also works closely with the executive team in formulating a company strategy that will accelerate the expansion of major global accounts.
Mr. Wozniak, world-renowned as the co-founder of Apple, was the engineering force behind the launch of the home computer revolution. In 1976, he and Steve Jobs founded the company based on the Apple I personal computer (PC). The following year, he introduced the Apple II PC, featuring a central processing unit, a keyboard, color graphics, and a floppy disk drive. The Apple II was as key element in launching the personal computer industry. After leaving Apple in 1985, Mr. Wozniak was involved in many business and philanthropic ventures, focusing primarily on computer capabilities in schools, stressing hands-on learning and encouraging creativity for students. He also founded the Electronic Frontier Foundation, and was the founding sponsor of the Tech Museum, Silicon Valley Ballet, and Children's Discovery Museum of San Jose. In 2000, he was inducted into the Inventors Hall of Fame and was awarded the prestigious Heinz Award for Technology, The Economy, and Employment for "single-handedly designing the first personal computer and for then redirecting his lifelong passion for mathematics and electronics toward lighting the fires of excitement for education in grade school students and their teachers." Mr. Wozniak is also a published author with the release of his New York Times Best Selling autobiography, iWoz: From Computer Geek to Cult Icon, in September 2006 from Norton Publishing. About Fusion-io:
Fusion-io, the industry leader in system, application, and database acceleration, is unleashing the potential of performance-starved applications, allowing companies to rethink the way they architect their data systems. With a Fusion-Powered data center, companies can increase productivity, shrink time to market, and improve their customers’ experience, all with less hardware, less power, and less administration. Companies are seeing performance gains of many magnitudes and server consolidation from 3-10 times. Fusion-io is powering innovation that helps companies do more with less.
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2:30-3:30pm
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Chairperson: Kyle Wiens, iFixit
Paper Presenters:
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3:30-4:30pm
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Chairperson: Michael Cornwell, IDEMA
Paper Presenters:
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3:45-5:00pm
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Chairperson: Andy Marken, Marken Communications
“In theory, there is no difference between theory and practice. In practice, there is."
–Baseball Great Yogi Berra
In theory, flash memory should already have the lion’s share of the market. In practice, it has taken a little longer. Finally… all of the pieces are falling into place:
Suddenly practice has caught up with theory.
You probably think you know where the demand is going to be in the year, years ahead. You believe you see where the design wins/demand is going to be. You’re certain you know the price points and sizes that will be most widely used. Well this is the must attend session because you’ll hear what the experts in the trenches are designing, implementing, and planning for tomorrow. Our panelists have committed to being as open as possible and give you their suggestions for the top ten list. Then we’ll open the session for a no-holds-barred period of audience suggestions. Think hard, think tough. We’ll then vote on a final list which we’ll post on the Website after the Summit. Reporting rules, fairness doctrines, ethics, party loyalty, electioneering restraints, and common decency do not apply (it’s just like the real world!). We want you to leave the session with at least one Ah Ha!! idea you can put to work for your company. What would Yogi say about missing this session? “If you don't know where you are going, you might wind up someplace else.” Panelists:
About the Chairperson
Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For more than 25 years he has worked with leading national and international content development, information and storage firms. Andy has also written more than 200 articles on management, marketing, and communications. He is also an insider commentator and interpreter of PC/CE industry trends and activities.
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3:45-5:00pm
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Organizer: Tom Coughlin, Coughlin Associates
Chairperson: Dan Harris, Independent Consultant
Course Description:
Virtualization is a popular technique for providing server consolidation, thus reducing IT costs and increasing flexibility and productivity. However, to avoid slowing responses significantly, data centers must add high-speed storage to hold key elements of the virtual infrastructure. Flash memory can play a key role here, increasing the speeds of swaps and other activities. The large number of IOPS provided by SSDs can improve systems response times and greatly reduce overall storage requirements. This session will deal with virtual servers, virtual desktops, and virtual storage.
Intended Audience:
Network and data center architects and managers, facilities managers, IT managers and consultants, network engineers, CIOs, CTOs, and IT executives
Instructors:
About the Chairperson
Robert Thibadeau is Senior VP and Chief Scientist at Wave Systems. He was formerly chief technologist at Seagate Research on long-term leave as a professor in the School of Computer Science at Carnegie Mellon University. He was a Founding Director of the Robotics Institute in 1980. Dr. Thibadeau has founded over a dozen companies since 1969, and participated on several boards. The companies he founded have received well over $100M in aggregate venture funding. Dr. Thibadeau holds several patents, three of which have formed the basis for launching companies. He was the principal contributor to the ISO/ANSI-approved SMPTE (Society of Motion Picture and Television Engineers) digital broadcast naming standards where he introduced ASN.1-based SMPTE 98e globally unique naming now in use in digital broadcasting worldwide. He is also co-chair of the Framework Committee of the International Security Trust and Privacy Alliance (www.istpa.org) that has introduced a basic IT framework for responsibly handling personally identifiable information. Dr. Thibadeau has been chairman of the Trusted Computing Group’s Peripherals and Storage Workgroups.
Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 20 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 50 articles, reports, and technical presentations to his credit and 6 patents. He is also the organizer of the annual Storage Visions Conference and the Creative Storage Conference.
About the Chairperson
Dan Harris is an independent consultant. His experience includes designing computer hardware for a military contractor, working as an applications engineer for a semiconductor manufacturer making SoCs, co-founding and working as Director of Product Development for a small firm building EDA software for hardware design, and being an editor for Electronic Design Magazine. He has a B.S. in Computer Engineering and an M.S. in Engineering Management.
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