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2011 Session Descriptions and Details
2012 details will be posted shortly
| Monday, August 8th | ||||||||||||||
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8:30-11:00am |
Organizers: Vijay Ahuja, Cipher Solutions, Bob Thibadeau, Wave Systems, Michael Willett, Samsung, and Rich Fetik, Data Confidential
Description:
The very qualities that make flash memory so useful – non-volatility, small size, ruggedness, low power, and low cost – also lead to security problems. Flash at all levels, whether used in embedded systems, USB drives, flash cards, or solid state drives, contains persistent data that outsiders can readily access, copy, or even steal. Flash drives also provide an easy medium for removing data from systems and literally carrying it away. They obviously lend themselves to insider attacks, considered to be the highest risk to businesses. And flash’s use in handheld and portable devices, such as MP3 players, cellphones, smartphones, netbooks, and tablets, puts data at risk when such devices are lost, stolen, or hacked. Flash can be subjected to a variety of malware attacks. It may carry viruses that may then move to the attached PC (and from that PC to any flash device attached to it, and so on). Flash memory may also expose its own security components, such as encryption keys or user credentials. This Workshop will examine various threats associated with flash memory. It will also explore flash memory security at all levels, including coverage of storage encryption, secure erase, self-encrypting drives, standards, regulations, content delivery, device management, and threat analysis and history. It will include panels for extensive discussion and audience questions.
Paper Presenters
About the Instructors:
Vijay Ahuja is the Founder and President of Cipher Solutions, a leading provider of IT security services to the industry and the government. Dr. Ahuja is a leading authority in information and Internet security and privacy. He has more than 30 years of industry experience ranging from design, development, and consulting to marketing and executive positions. His experience includes work at IBM as Program Director of Network Security Products managing security products, Ernst & Young as Senior Manager for the Southeast Region leading their security efforts, and Arsenal Digital Solutions (a storage service provider acquired by IBM) as Chief Technology Officer leading its technology and storage security initiatives.
Dr. Ahuja has been an invited speaker at many security conferences and has written three books on security and networking. He holds an M.S. and a Ph.D. in Computer Science from the University of North Carolina at Chapel Hill. Dr. Robert Thibadeau is Senior Vice President and Chief Scientist at Wave Systems Corp. Prior to joining Wave, Dr. Thibadeau was Chief Technologist at Seagate Technology, LLC. where he led the technical efforts for the Seagate self-encrypting drives and also chaired the Industry group that has standardized these drives among all the disk and solid state drive makers. Prior to joining Seagate in 2002, Dr. Thibadeau was one of the founding directors of the Robotics Institute at Carnegie Mellon University. He has taught computer security in the School of Computer Science since 1997. Richard Fetik, CISSP, is a recognized security expert and is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reductions in operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a new security model that includes the patented storage firewall and other technologies that change the game in information security, and provide protection against spyware and other malware. Michael Willett is a storage security strategist with Samsung, helping to define their self-encrypting storage strategy across Samsung’s portfolio of storage products. He was previously a Senior Director at Seagate Research, focusing on security functionality on hard drives, including self-encryption, related standardization, product rollout, patent development, and partner liaison. He also co-chairs the Privacy Management Reference Model Technical Committee of OASIS, which is intended to implement privacy requirements. Dr. Willett has previous experience with Wave Systems, Fiderus, and IBM. He received a BS degree from the US Air Force Academy and a Master’s and PhD in mathematics from North Carolina State University. |
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11:00am-Noon |
Chairperson: Michael Willett, Samsung
Description:
The very qualities that make flash memory so useful – non-volatility, small size, ruggedness, low power, and low cost – also lead to security issues. Flash at all levels, whether used in embedded systems, USB drives, flash cards, or solid state drives, contains persistent data that outsiders can readily access, copy, or even steal. Flash drives also provide an easy medium for removing data from systems and literally carrying it away. They obviously lend themselves to insider attacks, commonly attributed to be the highest risk to businesses. And flash’s use in handheld and portable devices, such as MP3 players, cellphones, smartphones, netbooks, and tablets, puts data at risk when such devices are lost, stolen, or hacked. The problem has become so serious that the United States Department of Defense put a ban on USB drives and other portable media, a restriction that was lifted only recently after being in effect for over a year. This workshop will explore all aspects of flash memory security at all levels, including coverage of storage encryption, secure erase, self-encrypting drives, standards, regulations, content delivery, device management, and threat analysis and history. It will include panels for extensive discussion and audience questions.
Panelists:
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1:00-4:00pm |
Chairperson: Vijay Ahuja, Cipher Solutions
Description:
The very qualities that make flash memory so useful – non-volatility, small size, ruggedness, low power, and low cost – also lead to security problems. Flash at all levels, whether used in embedded systems, USB drives, flash cards, or solid state drives, contains persistent data that outsiders can readily access, copy, or even steal. Flash drives also provide an easy medium for removing data from systems and literally carrying it away. They obviously lend themselves to insider attacks, considered to be the highest risk to businesses. And flash’s use in handheld and portable devices, such as MP3 players, cellphones, smartphones, netbooks, and tablets, puts data at risk when such devices are lost, stolen, or hacked. Flash can be subjected to a variety of malware attacks. It may carry viruses that may then move to the attached PC (and from that PC to any flash device attached to it, and so on). Flash memory may also expose its own security components, such as encryption keys or user credentials. This Workshop will examine various threats associated with flash memory. It will also explore flash memory security at all levels, including coverage of storage encryption, secure erase, self-encrypting drives, standards, regulations, content delivery, device management, and threat analysis and history. It will include panels for extensive discussion and audience questions.
Paper Presenters
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4:00-5:00pm |
Chairperson: Bob Thibadeau, Wave Systems
Panelists
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1:00-5:00pm |
Organizer/Instructor: Chuck Sobey, Chief Scientist, ChannelScience
From the cloud to devices that fit in your hand, NAND flash-based SSDs are everywhere. What are they? How do they work? Why have they become so prominent recently? What are their strengths and weaknesses? How will they affect your next storage product or purchase?
Reliable, unbiased information is critical for making the right decisions! So don’t go forward (and spend a lot of money) without a thorough understanding of the fundamentals of this rapidly evolving technology! Learn from 20-year storage industry veteran and expert instructor Chuck Sobey about where SSDs fit in today’s storage architectures, how they are constructed, what problems they pose, and how you can get the most out of them. Get real insight into what’s happening in the industry and what you’re likely to see both near-term and long-term. The Introduction to SSDs tutorial is a great way to get up-to-date quickly and be able to take maximum advantage of the presentations at the Flash Memory Summit. It is also an excellent stand-alone learning experience for those with limited time. Cut through the hype surrounding SSD claims! Learn how to ask the tough questions and get the right answers for your application! This tutorial is designed for engineers, managers, and executives who need to make immediate decisions. It is presented by KnowledgeTek, the world’s leading data storage technology training company. Suggested prerequisites include a technical background and an interest in data storage. The class does not assume detailed engineering knowledge of chips, drives, flash memory, or storage systems. Course Outline:
1. Data Access
2. Overview of NAND Flash Technology
3. Architecture of an SSD
4. Overcoming the Problems of Flash and SSDs
5. Future Trends
About the Instructor:
Chuck Sobey is an internationally respected technology consultant and business advisor, and founder of the R&D services firm ChannelScience. He has over 20 years of direct design, manufacturing, and test experience in the data storage industry. His current areas of focus include evaluating new technologies and IP portfolios, developing signal processing and coding algorithms matched to the physics of new sensors, and advancing the art of data forensics.
An electrical engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara, Chuck holds 6 US patents and has produced many publications, including the widely circulated whitepaper Recovering Unrecoverable Data. He gave the keynote address at DISKCON's celebration of the 50th anniversary of the hard disk drive, and at Carnegie Mellon University’s celebration for the 2010 ECE graduating class. Earlier this year, he was invited to the prestigious Netherlands Forensic Institute in The Hague to teach an international team of forensic investigators about flash-based storage. About KnowledgeTek:
Since 1984, KnowledgeTek has been the #1 technology training seminar resource for professionals in the storage networking industry. KnowledgeTek technology courses are developed with our hands-on, experienced trainers and always include the most up-to-date information, using the latest leading-edge storage technology and devices.
Popular 2011 seminars include: SAS; SATA; Hybrid-Disk Drive Technology; Solid-State Drives; SCSI; Noise-predictive PRML channels; ATAPI; DVD and CD technology; Fibre Channel; Advanced Perpendicular Recording; Disk Drives; Tape Storage and their interfaces and 1394 Interface. Both public and private versions are available. For more information, see www.knowledgetek.com. |
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| Tuesday, August 9th | ||||||||||||||
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8:30-11:20am |
Organizer: David Lin, VP Product Development, NVELO, Inc.
Chairperson: Tom Burniece, Burniece Consulting
Forum Description:
Despite real performance benefits and considerable cost reductions in the last year, SSDs are still considered premium products compared with traditional hard disk drives due to their much higher cost-per-bit. Most computer users need more storage than they can afford with SSDs. In this session, we explore innovative approaches to pairing flash memory with disk drives to deliver high performing, affordable PCs without sacrificing storage capacity.
Intended Audience:
Instructors:
About the Organizer:
David Lin is VP Product Development at NVELO, a storage software spinoff of Denali Software. At Denali, he held VP responsibilities for corporate marketing, product marketing and applications engineering. He also established and maintained key memory vendor partnerships and served on the board of Accellera. Mr. Lin previously held senior engineering positions at Synopsys and Mitsubishi Electric. He holds a BS in Computer Engineering from Princeton University.
About the Chairperson:
Tom Burniece is an independent consultant with over 30 years of senior management experience in the networking and storage markets, specializing in strategy formulation, business development, marketing, and due diligence. He has held executive management positions and Board of Directors appointments across a spectrum of Fortune 500 and startup companies. He has been CEO of iVivity, Rutilus Software, and Voelker Technologies, as well as a senior executive at Copan, Maxtor, Digital Equipment, and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.
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8:30-11:20am |
Chairperson/Organizer: Brian A. Berg, Berg Software Design
Forum Description:
This tutorial will examine in depth how technical issues such as the following affect Solid State Storage (SSS) device architectures:
Some topics will be covered by more than one speaker in order to contrast different architectures based on targeted performance. Attendees will gain a perspective on the complexities of the firmware embedded in SSS devices.
Intended Audience:
Schedule
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8:30-8:40am |
Introduction
Brian A. Berg, President, Berg Software Design |
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8:40-9:15am |
NAND Flash Architecture and Specification Trends
Michael Abraham, NAND Solutions Group Architect, Micron Technology |
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9:15-9:50am |
Optimizing I/O Operations via the Flash Translation Layer
Gary Orenstein, VP Product and Training Marketing, Fusion-io |
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9:50-10:10am |
Break |
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10:10-10:45am |
Designing Reliable Enterprise SSDs with Low-Cost Media
Jeremy Werner, Director of Marketing, SanForce |
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10:45-11:20am |
An Insider's Look at Flash Controller Design
Holly Frost, Texas Memory Systems |
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About the Organizer/Chairperson:
Brian A. Berg, President of Berg Software Design, has been a consultant for 30 years. He has extensive experience with storage devices and interfaces, including Flash Memory, Disk, DVD, and CD, as well as USB, Fibre Channel, IDE/ATA/ATAPI, SCSI, and Storage Area Networks. He has been a project leader, software developer, industry analyst, technical marketer and author, as well as conference chair, session chair, and speaker. He has also designed and implemented storage subsystems, been a technical marketer, seminar leader and tutor, and has reviewed patent and trade secret issues as an expert witness. He received his B.S. in Mathematics, and did CS/EE graduate work at Stanford. |
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8:30-11:20am |
Organizer: Scott Stetzer, STEC
Chairperson: Chairperson Gary Tressler, IBM
Forum Description:
Growing usage and use cases for SSDs in enterprise applications now span storage and server infrastructures. As cloud computing and virtualization drive an increase in demand for performance, capacity, and value, the role of the SSD is changing. This forum examines the core competencies of SSD technology in solving problems related to latency, utilization, and operational efficiency. It also will provide a sounding board for the architectural, technology, and product characteristics required to deliver enterprise-grade solid-state solutions. The exploration will include large-scale deployments and understanding of fundamental technology, reliability, and high-performance storage perspectives.
Intended Audience:
Presentors:
About the Organizer:
Doug Finke is Director of Product Marketing at STEC, where he heads commercial marketing for the company’s SSD, Embedded Flash, and DRAM product lines. Previously, he was Vice-President of Marketing and Business Development at ChipWrights, a startup developing DSP chips for digital cameras. Prior to that, he was the Chief Operating Officer at IntelliSense, a MEMS startup later acquired by Corning. He has also held senior positions at Standard Microsystems (SMSC), Chips and Technologies, and Intel, where he helped build significant businesses providing semiconductor devices for personal and industrial computers.
About the Chairperson:
Gary Tressler is a Senior Technical Staff Member at IBM and the Solid State Technology Development Technical Lead in IBM’s Systems and Technology Group. He has focused on driving system integration of SSD and NAND Flash technology as part of IBM’s flash exploitation initiative. Gary previously managed memory subsystem development for POWER-based server products, and led a Memory Procurement Engineering team responsible for technology qualification and convergence between IBM development and memory suppliers. He has been with IBM for 21 years.
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8:30-9:50am |
Organizer: Teresa Worth, Senior Product Marketing Manager - Enterprise Products, Seagate
Chairperson: Jeff Janukowicz, Research Manager - Storage Group, IDC
Session Description:
The industry is wrestling with critical questions about the best way to reap the full performance and reduced TCO benefits presented by solid-state storage. This panel discussion will explore the topic of how best to connect and implement solid-state storage in enterprise environments in the coming years. Options including SAS and PCI will be considered. Decision factors related to performance such as latency, bandwidth, and scalability AND decision factors related to total cost of ownership such as power, solution robustness, serviceability, and sourcing options will be discussed by the expert panel. Challenging questions such as the following will be entertained: What is the industry doing to reduce the number of options? How can the industry grow the market opportunity? How will OEMs and end-users preserve and protect their investments? Industry standards and initiatives including 12Gb/s SAS, eNVMHCI, NVMExpress, Multi-Link SAS, SSD Form Factor, and SoP will be deciphered! This session will feature industry experts from leading server, storage components, and HDD vendors.
Panelists:
About the Organizer:
Teresa is responsible for messaging and positioning the Pulsar, Savvio, and Cheetah enterprise product families and well as Seagate’s Self-Encrypting Drive security technology. Prior to joining Seagate Teresa enjoyed work at industry leaders such as Platinum Technologies, and Sterling Commerce. Teresa received her MBA from the University of Colorado – Boulder and her BBA in Management Information Systems from Texas A&M University. About the Chairperson:
Mr. Janukowicz brings more than 15 years of experience within the technology industry to IDC, including more than 9 years in storage and 12 years in the semiconductor industry. Jeff has held various marketing and engineering positions during his career and before joining IDC he was responsible for strategic marketing for Agere Systems. Jeff Janukowicz has a BS in Electrical Engineering from the University of Delaware and a master’s degree in Management of Technology from the University of Pennsylvania's Wharton Business School and School of Engineering. |
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8:30-9:50am |
Organizer/Chairperson: Eden Kim, Calypso Testers
Speakers:
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10:10-11:25am |
Organizer: Rick Stehno, LSI
Chairperson: Anil Vasudeva, IMEX Research
About the Session
High performance, enterprise level Solid State Drives and flash-based storage products have provided significant performance gains to database applications. Flash can be used for cache or primary storage and can be accessed using a SAN, direct attached SSDs, and SSDs on a storage adapter. Choosing the right implementation can be a challenging proposition. In this panel discussion we will look at database applications and review the different options available, and explore the benefits and challenges of each.
Panelists:
About the Organizer:
Rick Stehno is a Technical Marketing Engineer for the Accelerated Solutions Division at LSI Corporation. In this role, Rick works with Oracle and LSI's various OEM's to create and promote solutions using LSI's storage products with various Oracle technologies. Rick has been in the IT field for over 34 years and working with Oracle databases since 1989.
About the Chairperson:
Anil Vasudeva is the founder, president and chief analyst of IMEX Research & Consulting - a technology-markets research and consulting company specializing in NextGen Virtualized Data Center and Cloud Computing Infrastructure Technologies and IT Best Practices (Servers, Network Storage, Converged Fabrics, Networks, Big Data/Hadoop, High Performance Computing , Data Management SW and IP Telecom technologies). He is a 35-year veteran of the computer industry having served as VP Marketing & Business Development at Destiny Technology; Director, Planning and Marketing at Fujitsu; Director of Sales & Marketing at Ricoh and executive marketing and engineering management positions at Amdahl, BusLogic, and Memorex/Burroughs. He has an MBA from University of Santa Clara, p ursued Ph.D.studies for three years at UCLA in Solid State Electronics and received MSEE from University of Arizona . |
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10:10-11:25am |
Organizer/Chairperson: Doreet Oren, SanDisk
Session Description:
The Tablets are the new NAND flash mega market. The discussion will focus on the current and anticipated Tablet usage scenarios, as well as on the evolving tablet architectures required to meet the expected user demands. NAND embedded storage solutions with an either eMMC or SATA interface will be reviewed, to better understand and evaluate power/ performance needs and alternatives. Today’s popular use case of content consumption and content sharing may well expand to address a variety of additional needs, including content creation, addressing the need of the corporate workforce, and a range of vertical markets. In this evolving scenario Tablets, as well as Ultrabooks , are looking to become the computing device of choice, when the requirement is a light-weight, small, fast, convenient, always connected, low-cost mobile computing device.
Paper Presenters:
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11:30am-Noon |
Speaker: Yoram Cedar, Executive Vice President and CTO, SanDisk
Introducer: Tom Coughlin, Coughlin Associates
Abstract:
Flash memory is currently being used in every mobile device in the world—that’s more than 5 BILLION devices. Now more than ever, we rely on our smartphones, tablets, and mobile Internet devices to get us through the day - and these devices, in turn, rely on flash! As users continue to consume ever more massive amounts of data on mobile devices, demands for higher capacities and faster speeds are increasing. Flash memory obviously will play a significant role in advancing devices to the next level. SanDisk CTO Yoram Cedar will discuss the current trends in flash and what the future has in store. He will show why flash will be even bigger than you think in the coming decade.
About the Speaker:
Yoram Cedar is executive vice president and chief technology officer at SanDisk, a position he has held since October 2010. Previously, he served as executive vice president of OEM and corporate engineering, and prior to that, as senior vice president of engineering and emerging market business development. Cedar began his career at SanDisk in May 1998 when he joined the company as vice president of systems engineering. He has more than 30 years experience in design and engineering management of electronic systems as well as product definition, marketing, and development of systems and embedded flash-based semiconductors. Before joining SanDisk, he was vice president of new business development at Waferscale Integration. Cedar earned his bachelor's and master's degrees in electrical engineering and computer architecture from Technion - Israel Institute of Technology.
About SanDisk:
Founded in 1988 by Dr. Eli Harari, an internationally recognized authority on non-volatile memory technology, SanDisk has become the global leader in flash memory cards, from research, manufacturing, and product design through consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
With over 3400 employees worldwide, SanDisk is headquartered in Milpitas, California. For more information, see www.sandisk.com. |
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1:00-1:30pm |
Speaker: Eric Kao, CEO and Chairman, Memoright
Introducer: Tom Burniece, Burniece Consulting Services
Abstract:
Due to the nature of flash memories, it is impossible to produce an SSD that does everything well. Flash media has many more parameters than do hard drives. The large disparity of read and write programming times, large page size, and block erasure characteristic demand tradeoffs among different approaches to mapping schemes and housekeeping algorithms. Cost is not the only issue here; form factors, capacity, and bandwidth also play a role. Different access patterns call for different architectural and firmware approaches. In fact, the diversity is increasing with new advances in flash technology. We will present data from several approaches with varying tradeoffs with regard to resources and performance.
About the Speaker:
Eric Kao is Chairman and CEO of Memoright, which he joined in 2008. He was previously founder and chairman of Socle, an ASIC service provider; CEO of Xander, a major IT distributor in China; co-founder of Paradigm Ventures; and Vice-President of Asia Pacific Investment. He also has experience with Mentor Graphics and Cadence. He graduated from Taiwan’s National ChaoTung University with a BA degree in electrical engineering, and he later received an MSEE degree from UC Berkeley.
About Memoright:
Memoright is an innovative company dedicated to collaborating with customers and partners to develop and manufacture first-rate solid state drives (SSDs). With proprietary core technologies, Memoright can provide customized solutions and efficient support for a variety of applications. One of the world’s leading SSD companies, Memoright focuses its designs on corporate (military/vehicle/enterprise/industrial) users, who need incredibly fast and stable performance with 100% data integrity. We have R&D and support centers in the United States, Europe, and Asia, and manufacturing facilities in Wuhan, China and Taiwan with ISO 9001 certified quality. For more information, see www.memoright.com. |
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1:30-2:00pm |
Speaker: Glen Hawk, Vice President NAND Solutions, Micron
Introducer: Tom Coughlin, Coughlin Associates
Abstract:
NAND Flash has enabled a new way of interacting with the world. We’ve seen it unleash the potential of today’s mobile and personal computing devices, and it’s creating a storm in the cloud. Makers of ultrabooks, tablets, and smartphones want smaller, more advanced Flash storage technology to create thinner, lighter and lower cost devices, but they want it without the increasing management challenges associated with process shrinks. To overcome these burdens, NAND must be coupled with intelligent management engines. And as the back-end infrastructure to cloud computing, data centers are adopting high-performance SSDs to reduce the data latency that has largely hindered organizations and consumers in their move to the cloud.
About the Speaker:
Glen Hawk is Vice President of NAND Solutions at Micron Technology. He joined Micron in May 2010 from Numonyx, where he was Vice-President and General Manager of the Embedded Business Group. He was previously General Manager of the Flash Product Group at Intel.
Mr. Hawk has 26 years of semiconductor industry experience, all focused on NVMs. He was with Intel’s flash business from the beginning. He has held positions in technology development, product engineering, design engineering, quality and reliability engineering, and marketing. Mr. Hawk holds a BS in chemical engineering from the University of California, Berkeley. About Micron:
Micron is one of the world's leading providers of advanced semiconductor solutions. Micron’s DRAM and flash components are used in today’s most advanced computing, networking, and communications products, including computers, workstations, servers, cell phones, wireless devices, digital cameras, and gaming systems. For more information on Micron’s products, see www.micron.com. |
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2:10-4:45pm |
Organizer: Bob Scranton, First Ocean Consulting and Tinh Ngo, Viking Modular Solutions
Chairperson: Jim Porter, Disk/Trend
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Forum Description:
All major server and storage OEMs are announcing flash based servers and storage systems as a way to improve system throughput and economics. Why is this happening? What are the algorithms and approaches to best use DRAM, non-volatile memory, and HDDs in the enterprise storage system hierarchy? What are the best approaches for caching and automated tiering? The Forum will address these questions and more.
Intended Audience:
Instructors:
About the Organizers:
Bob Scranton is currently Managing Director of First Ocean Consulting. His engagements range from technical and intellectual property consulting at major companies in data storage to technical and management consulting at start-ups in green energy and communications. A highly skilled global technology executive, as VP at both IBM and Hitachi, he was responsible for turning around 1 billion dollars of data storage business, from research and development to production in US and Asia. Dr. Scranton has a strong background in managing complex international mergers and joint development collaborations. He has a vast technical background as an executive at IBM’s Thomas J. Watson Research Center and in IBM’s and Hitachi Storage Divisions He was instrumental in setting the investment and technical strategies for Storage Class Memory, Hard Drive Products, Hybrid Storage Systems, Optical Storage Products, and TFT/LCD technologies. Earlier, he was the technical driving force behind the HDD industry introduction of the MagnetoResistive (MR), Giant MagnetoResisitive (GMR), and Perpendicular Recording heads and disk media which revolutionized the hard drive industry. He received his PhD in Applied Physics from California Institute of Technology. He is a Fellow of the IEEE and the American Physical Society and elected to the IBM Academy of Technology.
Tinh Ngo is Director Strategic Marketing and Communications at Viking Modular Solutions, where he is responsible for product marketing strategy, brand and partnership development, and communications for the server, storage, networking, and military markets. He has over 10 years industry experience in the flash, DRAM, and solid state technology areas. Before joining Viking, he held marketing positions at STEC/SimpleTech and Toyota Strategic Marketing. He received his bachelor’s degree from Cal Poly Pomona.
About the Chairperson:
Jim Porter has over 40 years experience in the storage business. He worked with Memorex, Rockwell, Cartridge Television, and CMX Systems before starting a management consulting business in 1974. In 1977, he founded DISK/TREND, publisher of market studies of the worldwide disk drive and data storage industries through 1999. He has frequently acted as a management consultant for data storage manufacturers. Jim is a member of the Advisory Board of the Computer History Museum, and chairs the museum’s Storage Special Interest Group. He is also a founder of IDEMA, the disk drive industry's trade association, and an active participant since its early days. |
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2:10-4:45pm |
Chairperson/Organizer: Brian A. Berg, Berg Software Design
Course Description:
This forum will provide an in-depth examination of how these technical issues impact Solid State Storage (SSS) device architectures:
Some topics will be covered by more than one speaker in order to contrast different architectures based on targeted performance. Attendees will gain a perspective on the complexities of the firmware embedded in SSS devices.
Intended Audience:
Schedule |
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2:10-2:45pm |
The Future of SSD Architectures
Eyal Bek SSD Product Marketing Manager, and Avi Klein, Senior Principal Engineer, SanDisk |
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2:45-3:20pm |
Architectural/Feature Requirements to Support MLC NAND
Swapna Yasarapu, Product Marketing Manager, STEC |
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3:20-3:35pm |
Break |
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3:35-4:10pm |
Flash Memory-Aware Software Architectures and Applications
Sudipta Sengupta, Research Scientist, and Jin Li, Principal Researcher, Microsoft Research |
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4:10-4:45pm |
Solid State Storage Architectures in the Modern Data Center
Andy Walls, Distinguished Engineer - Storage Hardware Architecture, IBM Almaden Research Center |
About the Organizer/Chairperson:
Brian A. Berg, President of Berg Software Design, has been a consultant for 30 years. He has extensive experience with storage devices and interfaces, including Flash Memory, Disk, DVD, and CD, as well as USB, Fibre Channel, IDE/ATA/ATAPI, SCSI, and Storage Area Networks. He has been a project leader, software developer, industry analyst, technical marketer and author, as well as conference chair, session chair, and speaker. He has also designed and implemented storage subsystems, been a technical marketer, seminar leader and tutor, and has reviewed patent and trade secret issues as an expert witness. He received his B.S. in Mathematics, and did CS/EE graduate work at Stanford. |
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2:10-4:45pm |
Organizer: Tom Coughlin, Coughlin Associates
Chairperson: Dennis Martin, Demartek
“Customers are spending large sums to buy multiple disk drives to spread the workload and get faster performance, but you can put in a few of these solid state disk drives and run much faster without changing the applications.”
– Graham Lovell, Oracle
“Solid state drives will be the biggest change in storage, a total game-changer…”
– Joe Tucci, EMC
Forum Description:
Solid state drives (SSDs) have quickly become a major component in a wide range of storage systems. Faster, smaller, lower-power, and more rugged than hard drives, they increase storage system performance and reduce both footprint and power consumption. This session gives you information on key aspects in the design and use of future generations of SSDs. Topics to be covered include stacking SSDs, quality between the different SSD formats, open SSDs, important features of SSD connectors, power design issues, and the relationship between HDD and flash memory technology development and its influence on SSDs.
Intended Audience:
Presentations:
About the Organizer:
Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 20 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 50 articles, reports, and technical presentations to his credit and 6 patents. Tom is the author of the book “Digital Storage in Consumer Electronics: The Essential Guide”, published by a division of Elsevier. He is also the organizer of the annual Storage Visions Conference and the Creative Storage Conference. There is nothing good to be said about Coughlin other than that he has a very nice mother. |
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2:10-3:20pm |
Chairperson: Eden Kim, Calypso Testers
Paper Presenters:
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2:10-3:20pm |
Organizers: Rich Fetik, Data Confidential
Speakers:
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3:30-4:45pm |
Organizers: John Geldman, Lexar Media and Amber Huffman, Intel
Chairperson: John Geldman, Lexar Media
Panelists:
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3:30-4:45pm |
Organizer/Chairperson: Stephan Rosner, Spansion
Paper Presenter:
Panelists
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4:45-5:45 |
Organizer: Jim Handy, Objective Analysis
Introducer: Troy Winslow, Intel
Chairperson: Jeff Katz, Computer History Museum
Session Description:
Meet and hear the team that conceived Intel’s original flash memory chips. They will tell the story of the 1980s skunk works project that developed an industry standard product and revolutionized designs for consumer electronics such as mobile phones, GPS devices, handheld games, and media players.
They will discuss describe You’ll hear a dramatic and engaging story of a few visionary, persistent, and talented innovators who took on technical, political, and marketing challenges. They spearheaded a new chip product category that ultimately prevailed and enabled today’s exciting (and tremendous popular) mobile . Intended Audience:
Marketing and sales managers and executives, marketing engineers, product managers, product marketing specialists, hardware and software designers, software engineers, technology managers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, marcom specialists, product marketing engineers, financial managers and executives, system engineers, test engineers, venture capitalists, financial analysts, media representatives, sales representatives, distributors, and solution providers.
Panelists (all Intel, retired)
About the Organizer:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. He is a frequent presenter at trade shows and has written hundreds of articles. He is often quoted in the electronics trade press and other media.
About the Chairperson:
Jeff Katz was Corporate Vice President of Atmel, managing their flash memory products until his retirement in 2005. He now volunteers as a docent for the Computer History Museum, for whom he recruited Intel’s flash pioneers for the museum’s Oral History project. Before joining Atmel in 1988, Jeff held marketing positions with Mosaic Systems and Intel. He has a BS in Computer Engineering from Case Western Reserve University.
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6:00-7:30pm |
Organizers: Tom Coughlin, Coughlin Associates and Jim Handy, Objective Analysis
Session Description:
This session will give attendees a chance to discuss a wide variety of subjects in an informal atmosphere and ask questions of experts in specific areas. Table subjects will include SSDs, embedded applications, standards, software, security, computer applications, consumer applications, new technologies, markets. Attendees are welcome to move from table to table during the session, increasing their exposure to different subjects. Beer, wine, soft drinks, and pizza will be served to promote informality and encourage networking. Emphasis will be on frequently asked questions, best practices, hints and warnings, major issues, and key products and standards.
Intended Audience:
Marketing and sales managers and executives, marketing engineers, product managers, product marketing specialists, hardware and software designers, software engineers, technology managers, systems analysts and integrators, engineering managers, consultants, design specialists, design service providers, marcom specialists, product marketing engineers, financial managers and executives, system engineers, test engineers, venture capitalists, financial analysts, media representatives, sales representatives, distributors, and solution providers.
Table Subjects:
About the Organizers:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. He is a frequent presenter at trade shows and has written hundreds of articles. He is often quoted in the electronics trade press and other media.
Tom Coughlin is President of Coughlin Associates, a data storage consulting firm specializing in data storage components, systems, and software. He has over 20 years of industrial experience working at such companies as 3M, Polaroid, Seagate, Maxtor, Ampex, and SyQuest. He has over 50 articles, reports, and technical presentations to his credit and 6 patents. Tom is the author of the book “Digital Storage in Consumer Elecronics: The Essential Guide”, published by a division of Elsevier. He is also the organizer of the annual Storage Visions Conference and an Adjunct Professor at Santa Clara University. |
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| Wednesday, August 10th | ||||||||||||||
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8:30-10:50am |
Chairperson/Organizer: Chuck Sobey, Channel Science
Tutorial Description
The performance, error rate, endurance, and yield of the smallest-geometry NAND flash chips can be improved by introducing sophisticated controllers. This tutorial provides details about important new developments in flash controllers and their algorithms. It will offer time for questions and answers with the presenting industry experts.
Intended Audience:
Instructors:
About the Organizers:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. He is a frequent presenter at trade shows and has written hundreds of articles. He is often quoted in the electronics trade press and other media.
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8:30-10:50am
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Organizer: Tinh Ngo, Viking Modular Solutions
Chairperson: Jim Handy, Objective Analysis
Instructors:
About the Chairperson:
Jim Handy is President of Objective Analysis, a strategic marketing and market research firm for the semiconductor industry. He has over 30 years of electronic industry experience, including 14 years as an industry analyst with Dataquest and Semico Research. He is a frequent presenter at trade shows and has written hundreds of articles. He is often quoted in the electronics trade press and other media. |
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8:30-10:50am |
Organizer: Eden Kim, Calypso Testers
Chairperson: Easen Ho, Calypso Testers
Instructors:
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8:30-9:45am
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Organizer: Chris Bross, DriveSavers Data Recovery
Chairperson: Krishna Chander, Chander Consulting
Panelists:
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8:30-9:45pm
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Chairperson: Walker Blount, Web-Feet Research
Paper Presenters:
About the Chairpson:
Walker Blount is responsible for the Storage Systems Service for Web-Feet Research. He previously had an 11-year career as principal HDD industry analyst for IBM and Hitachi Global Storage Technologies. During that time, he wrote many company internal reports, technology assessments, and product analyses dealing with the HDD industry. In addition, he has published whitepapers on industry topics. With Web-feet Research, his publications include report on solid state drives (SSDs), the HDD market, and netbooks, nettops, MIDs, and low-cost PCs. Walker earned his BSEE from CSE Los Angeles, and his MSEE from Santa Clara University. |
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10:00-10:50am
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Chairperson: Jay Kramer, Astute Networks
Paper Presenters:
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10:00-10:50 |
Organizer/Chairperson: Mostafa Abdulla, Micron
Speakers:
About the Organizer/Chairperson:
Dr. Mostafa Abdulla has twenty years of research and development expertise in the electronics and communications industries. A senior member of IEEE, he contributed to the creation of JEDEC LPDDR2, e•MMC, and UFS standards. Currently, Dr. Abdulla serves as a senior engineering manager for Micron Technology, focusing on the development of high-speed circuits and architectures for memory subsystems, including the emerging field of stacked memory subsystems. He earned B.S. and M.S. degrees in electronics and communication engineering from Ain Shams University, a Ph.D. degree in electrical engineering from North Carolina State University, and an MBA degree from Golden Gate University.
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11:00-11:30am |
Speaker: John Scaramuzzo, Vice President and General Manager - Storage Business Unit, SMART Modular
Introducer: Alan Niebel, Web-Feet Research
Abstract:
Solid state drives (SSDs) utilizing various memory technologies (including DRAM) have been around for many years. Until recently, they have been used almost exclusively as higher-performance improved-reliability replacements for hard disk drives (HDDs). Their lower total cost of ownership (TCO) and higher performance (an SSD provides the performance of 10+ hard drives) have made SSDs an attractive solution for certain application environments. However, their much higher cost per gigabyte has been an obstacle to achieving broader adoption. It’s time now to think outside the box. Today’s designers are already using SSDs to enable next-generation storage architectures. In fact, they are taking the market well beyond simple drop-in replacements for hard drives, and SSDs are become an intriguing storage solution in and of themselves. Ironically, SSD designers are taking cues from the hard drive industry when it comes to optimizing architectures while enabling the lowest cost solutions.
This presentation examines the market and technology trends that are changing the face of storage. Emerging applications, customer requirements, and technical roadmaps are driving the industry to rethink old approaches to projected storage architectures. The presentation will discuss NAND technology roadmaps, how SSD developers translate those developments into storage devices, and how traditional hard drive design techniques can be used to improve performance and reliability. The combination of these factors will dramatically reshape the enterprise server and storage architecture landscape. About the Speaker:
With more than 23 years experience in storage design and leadership, John Scaramuzzo joined the SMART team in January 2010 as senior vice president and general manager, Storage Business Unit. He is responsible for driving and expanding SMART's storage business in the enterprise, industrial, defense, and aerospace markets.
Before joining SMART, John held management and product development positions at Seagate, Maxtor, Quantum, and Digital Equipment. Most recently, he was the senior vice president and general manager of Seagate's Enterprise Compute business unit, where he led the development of traditional rotating and solid-state storage as well as application specific ICs. His previous positions were senior VP of worldwide quality operations at Seagate; executive VP worldwide product development and research, senior VP and general manager of the enterprise products division at Maxtor; and several leadership positions at Quantum and Digital Equipment. He holds a BSEE from Boston University, an MS in Electrical Science from Harvard, and three US patents related to disk-drive technology and applications. About SMART
SMART Modular Technologies excels in the design, manufacture, test, and rapid delivery of solid-state storage and DRAM technologies to top-tier OEMs around the world. SMART's high-performance, high-reliability, enterprise solid-state storage devices are rapidly becoming the solution of choice for the most write-intensive servers and enterprise storage systems. In addition to solid state drives, SMART specializes in a variety of form factors, such as PCIe cards, Compact Flash, and embedded SATA flash-based products. SMART's comprehensive line of high-performance storage products support SATA, USB, PCIe, SCSI, and PATA interfaces. The company's global design, manufacturing, and supply locations throughout the US, Europe, Asia, and Latin America allow SMART's customers to enjoy local design support as well as reliable, cost-effective, and timely supply-chain management. See www.smartm.com for more information. |
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11:30am-Noon |
Speaker: Bill Nesheim, VP of Solaris Platform Engineering, Oracle
Introducer: Krishna Chander, Chander Consulting
Abstract:
Today’s #1 myth in the computer storage world is, “Everything is faster with flash.” It simply is not true. High IOPs alone are not enough to satisfy the needs of enterprise end users and their critical applications. Adoption of flash memory has been increasing rapidly among the most demanding enterprise customers. This presentation will discuss the keys to maximizing the benefits from that adoption in areas ranging from integrated systems such as the Exadata Database Machine to strictly software applications. It will also address requirements for promoting even broader future use of flash technology in enterprise data centers.
About the Speaker:
Bill Nesheim joined Oracle with the Sun acquisition in 2010. During his 16 years at Sun, Bill held technical leadership positions for systems software within the Solaris and Systems organizations, working across the microelectronics, software, and systems hardware divisions. Before joining Sun, Bill designed and developed systems software at massively parallel supercomputer manufacturer Thinking Machines. A graduate of Cornell University, Bill holds several patents in the areas of cluster interconnect technology, system software support for NUMA systems, massively parallel systems, and high performance I/O. Bill is based at Oracle's Burlington, MA engineering center.
About Oracle
Oracle (NASDAQ: ORCL) is the world's most complete, open, and integrated business software and hardware systems company. Throughout its history, Oracle has proved it can build for the future on the basis of its innovations and its deep knowledge of customer requirements as analyzed by top technical and business minds. The company has leveraged its immense size and strength to serve its customers, and to implement key technology and business decisions that defy conventional wisdom and take its products and services in new directions.
Today Oracle is the gold standard for database technology and applications in enterprises everywhere. It is the world's leading supplier of information management software and the second largest independent software company. The acquisition of Sun gives Oracle a leadership role in hardware as well. Now more than ever, Oracle technology serves nearly every industry, and is in the data centers of all the Fortune Global 100 companies. Oracle is the first software company to Internet-enable its entire product line: databases, business applications, application development, and decision support tools. For more information about Oracle, visit www.oracle.com. |
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2:00-2:30pm |
Speaker: Seaung Suk Lee, VP Flash Product Planning, Hynix
Introducer: Jeff Janukowicz, IDC
Abstract:
Over the years, NAND flash has had its share of challenges, as with all memory technologies. Recently, the rapid adoption of finer process geometry is doubling flash density almost annually. Today 64Gb monolithic MLC NAND flash built on 20nm-class process technology has become the mainstream component used in a wide range of applications. However, this rapid increase in bit density has adversely impacted flash endurance and data retention, adding to the enormous challenges facing NAND flash development.
Has Moore’s Law hit a dead end? This talk addresses the current challenges and proposes solutions. About the Speaker:
Seaung Suk Lee is VP of NAND Flash Product Planning at Hynix Semiconductor, responsible for the planning and development of new products and processes. He has held the position since 2010. Dr. Lee started his career at Hynix in 1989 as a memory process engineer with duties including CVD process development, process integration, and device analysis. His device engineering expertise has led to successful product introductions including 32nm 32Gb and 26nm 64Gb MLC NAND flash at Hynix. In 1997, Dr. Lee was on the research staff at Symetrix involved in FeRAM development.
Dr. Lee received M.S. and Ph.D. degrees in Materials Science from KAIST (Korea Advanced Institute of Science and Technology) in 1987 and 1996, respectively. About Hynix Semiconductor:
Hynix Semiconductor of Icheon, Korea, is one of the world’s top tier memory semiconductor suppliers, offering Dynamic Random Access Memory chips (“DRAMs”) , Flash memory chips ("NAND flash"), and CMOS Image Sensors ("CIS") for a wide range of distinguished global equipment manufacturers. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxemburg Stock Exchange. For more information, see www.hynix.com. |
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2:30-3:00pm |
Speaker: Knut Grimsrud, Intel
Introducer: Walker Blount, Web-Feet Research
Abstract:
Solid state drives have revolutionized computing by offering high performance, great portability, and a new level of system responsiveness. However, it is still the fact that SSDs today are based largely on underlying NVM storage technology and interfaces that are far from new. The next advances in NVM performance will produce yet another leap in capabilities with far-reaching effects on every aspect of computing. This will stress traditional interfaces and hence require new approaches to connectivity and system software. The end result will be to enable new categories of storage devices that have no direct equivalent today.
About the Speaker:
Knut Grimsrud is responsible for the architectural definition of Intel’s SSDs and leads a research and development group focusing on innovations for mainstream & consumer storage. His team also focuses on storage-related interface definitions such as NVMe, AHCI, ONFI, and SATA.
Knut joined Intel in 1993 as a hardware engineer in the Intel Architecture Labs where his primary focus was on improving the storage performance of Intel's entry into the standard high-volume server segment. His focus transitioned to mainstream storage optimization techniques in the Platform Architecture Labs where his contributions included disk reorganization techniques for improved application launch performance.
Knut then drove definition of the Serial ATA disk drive interface standard and its subsequent evolutions and enhancements, which continues today under his group in the Storage Technologies Group. Knut received his bachelor's degree in electrical engineering in 1988, his master's degree in electrical and computer engineering in 1989 and his Ph.D in 1993, all from Brigham Young University. Grimsrud holds 37 U.S. patents and has received three Intel Achievement Awards and a Lifetime Achievement Award from Intel IDF. About Intel
Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com. |
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3:10-5:30pm |
Organize/Chairperson: Chuck Sobey, Channel Science
Tutorial Description
The performance, error rate, endurance, and yield of the smallest-geometry NAND flash chips can be improved by introducing sophisticated controllers. This tutorial provides details about important new developments in flash controllers and their algorithms. It will offer time for questions and answers with the presenting industry experts.
Intended Audience:
Instructors:
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3:10-5:30pm |
Organizer: Doug Finke, STEC
Chairperson: Tom Burniece, Burniece Consulting Services
Forum Description:
Tiered storage refers to systems in which there are different forms of storage offering different performance and cost characteristics. Typically, today such systems consist of SSDs and HDDs. The SSDs are much faster but significantly more expensive. This session will deal with ways to utilize and automatically manage tiered storage systems to optimize applications.
Intended Audience:
Instructors:
About the Organizer:
Doug Finke is Director of Product Marketing at STEC, where he heads commercial marketing for the company’s SSD, Embedded Flash, and DRAM product lines. Previously, he was Vice-President of Marketing and Business Development at ChipWrights, a startup developing DSP chips for digital cameras. Prior to that, he was Chief Operating Officer at IntelliSense, a MEMS startup later acquired by Corning. He has also held senior positions at Standard Microsystems (SMSC), Chips and Technologies, and Intel, where he helped build significant businesses providing semiconductor devices for personal and industrial computers.
About the Chairperson:
Tom Burniece is an independent consultant with over 30 years of senior management experience in the networking and storage markets, specializing in strategy formulation, business development, marketing, and due diligence. He has held executive management positions and Board of Directors appointments across a spectrum of Fortune 500 and startup companies. He has been CEO of iVivity, Rutilus Software, and Voelker Technologies, as well as a senior executive at Copan, Maxtor, Digital Equipment, and Control Data. He holds a BEE from the University of Minnesota and an MSEE from Arizona State University. He is also a graduate of MIT’s Sloan Senior Executive Program.
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3:10-4:15pm |
Organizer/Chairperson: Alan Niebel, Web-Feet Research
Panelists:
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3:10-4:15pm |
Chairperson/Organizer: Logan Harbaugh, Independent Consultant
Panelists: TBD
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3:10-4:15pm |
Chairperson: Jeff Janukowicz, IDC
Paper Presenters:
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4:30-5:30pm |
Organizer/Chairperson: Alan Niebel, Web-Feet Research
Panelists:
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4:30-5:30pm |
Organizer: Tinh Ngo, Viking Modular
Chairperson: TBD
Session Description:
Flash memory can potentially transform the energy equation when it comes to data centers, computers and telecom networks, say advocates. But if it’s so great, how come flash-based notebooks and enterprise class storage systems aren’t the norm? Hear experts debate the strengths and weaknesses of flash, how it could impact energy consumption and cooling, and how utilities might underwrite the migration to flash. Topics include:
Paper Presenters:
About the Organizer:
Tinh Ngo is Director Strategic Marketing and Communications at Viking Modular Solutions, where he is responsible for product marketing strategy, brand and partnership development, and communications for the server, storage, networking, and military markets. He has over 10 years industry experience in the flash, DRAM, and solid state technology areas. Before joining Viking, he held marketing positions at STEC/SimpleTech and Toyota Strategic Marketing. He received his bachelor’s degree from Cal Poly Pomona.
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4:30-5:30pm |
Organizer: Jim Cooke, Micron
Paper Presenters:
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5:30-6:30pm |
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| Thursday, August 11th | ||||||||||||||
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8:30-10:50am |
Organizer: Thom Denholm, Datalight
Chairperson: Rob Hart, Datalight
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Tutorial Description:
Flash-based systems depend on software to optimize performance and manage the problems inherent to the technology. For decades, OEMs have been using software stuck in an old paradigm of mechanical and magnetic technologies based on cylinders, heads, sectors, and slow mechanical seek operations. New software standards are changing that paradigm to a more silicon storage-friendly one, capitalizing on the fast read and write capabilities of flash and mitigating problems such as premature wear and bit errors. This session will deal with the use of flash memory with Linux and explore opportunities for leveraging the speed and stability of flash, using database management systems, file systems, and caches.
Intended Audience:
Instructors:
About the Organizers:
Thom Denholm is an embedded software engineer with over 20 years experience, combining a strong focus on operating system and file system internals with a knowledge of modern flash devices. He has a degree in Mathematics and Computer Science from Gonzaga University. His love for solving difficult technical problems has served him well in his ten years with Datalight. In his spare time, he works as a professional baseball umpire and an Internet librarian. Though he has lived in and around Seattle all his life, he has never had a cup of coffee.
About the Chairperson:
As Marketing Programs Manager for Datalight, Rob Hart oversees the communications strategy and marketing programs for the company's product lines, including the Reliance and FlashFX family of products. Rob has fifteen years of experience in marketing and project management for a variety of technology companies in the Seattle area. He holds a BA in Communications from the University of Washington. |
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8:30-9:40am |
Chairperson and Organizer: CGary Orenstein, Fusion-io
Paper Presenters:
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8:30-9:40am |
Organizer/Chairperson: Bob Pierce, Cadence
Panelists:
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8:30-9:40am |
Chairperson: Jim Cantore, JLC Associates
Session Description:
Is flash memory about to be replaced in the never-ending advance of technology? Can it be implemented effectively at the smaller dimensions newer processes use? Will continuing improvements make it live on, like magnetic disks, DRAM, and silicon-based technologies? What will supplant it and when? Will the replacement be phase-change memory (a new challenger with actual production devices available), spintronics, silicon nanocrystals, MRAM, proteins, molecules, carbon nanotubes, or something else entirely? This session will discuss what is happening and describe the possibilities for new non-volatile memory technologies.
Paper Presenters:
About the Chairperson:
Jim Cantore is President and Chief Analyst at JLC Associates, where he provides technology, strategic marketing consulting and market intelligence services. He has over 30 years experience in the semiconductor industry. He specializes in flash memory, USB drives, solid state drives, and new memory technologies. He was previously a Principal Analyst at iSuppli and a Program Manager at IDC and senior executive positions in the semiconductor industry.
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9:50-10:50am |
Chairperson: Anil Vasudeva, IMEX Research
Paper Presenters:
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9:50-10:50am |
Chairperson: Jim Harrison, Electronic Products Magazine
Paper Presenters:
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9:50-10:50am |
Organizer/Chairperson: Sean Eilert, Micron
Panelists
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9:50-10:50am |
Organizer/Chairperson: Tom Burniece, Burniece Consulting Services
Paper Presenters:
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11:00-11:30am |
Speaker: Scott Stetzer, VP of Technical Marketing, STEC
Introducer: Jim Cantore, JLC Associates
Abstract:
Data center managers face a deluge of data, 1.8 zettabytes in 2011 according to IDC. Managing that much data is a critical problem at a time of stagnant or even decreasing IT budgets.
SSDs can help. They can accelerate applications, eliminate bottlenecks, and speed access to data. However, the industry can’t think of them as just faster disk drives. They are, after all, solid-state devices that can use any interface and come in any form factor. At the high end, they can provide another tier of storage for frequently used data. At the low end, they can serve as cache at any level or in any position in a system. Storage, system, and network designers need to develop new ideas about when, where, and how to use these devices. A typical example involves accelerating applications with SSD-enabled, purpose-built, workload optimized servers for databases, email, and other data-intensive environments. A focus on fitting SSD technology to the application layer can bring new value, reduce TCO, and enable organizations to feed their insatiable appetite for data. System designers must understand tradeoffs among the platform’s cost, performance, and reliability. The resulting optimized SSD solutions can provide high-performance and high scalability at a surprisingly reasonable cost. About the Speaker:
Scott Stetzer is VP of Technical Marketing at STEC, the leading independent company in the OEM SSD business. He has helped develop the company’s roadmap for using SSDs to provide business value to customers. A long-time proponent of SSDs as a disruptive technology for the enterprise, Mr. Stetzer has helped bring five new SSD product families to market in the last three years. He has more than 20 years experience in the hard disk drive business with companies like Western Digital, Maxtor, and Quantum. He has described today’s solid state solutions and how they solve specific business challenges in keynotes at the International Disk Forum (Japan), Storage Network World (Europe), and the Data Storage Forum (China).
About STEC:
STEC, The SSD Company™, is a leading global provider of solid-state drive technologies and solutions tailored to meet the high-performance, high-reliability needs of original equipment manufacturers (OEMs). With headquarters in Santa Ana, California and locations worldwide, STEC leverages almost two decades of solid-state drive knowledge and experience to deliver the most comprehensive line of solid-state drives to the storage industry featuring high-performance computing, high-performance, mainstream and value storage systems and server platforms, and embedded solutions that cover military and aerospace systems. For more information, visit the company's web site at www.stec-inc.com
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11:30am-Noon |
Speaker: John Moon, Senior Director of Emerging System Integration, Seagate
Introducer: Gregory Wong, Forward Insights
Abstract:
For several years, the question of SSDs vs. HDDs vs. Hybrid drives has been debated vigorously. Which technology will win? When will the winner become clear? This keynote will present the case that the question should be not who will win, but rather who should win. And the answer may not be what you think. Not only will this keynote answer the question, but it will also outline the actions needed to ensure the correct winner.
About the Speaker:
John Moon is Senior Director of Emerging System Integration at Seagate, where he has recently served as the lead design engineer for the Momentus XT Solid State Hybrid Drives. He has been with Seagate for 20 years, and his responsibilities have spanned all aspects of electrical design from servos and read/write heads to ASICs and interfaces. Overall, he has worked on the design engineering and design management of hard disk drives for 30 years.
About Seagate:
Seagate is the worldwide leader in the design, manufacturing, and marketing of hard disk drives and storage solutions, providing products for a wide-range of applications, including enterprise, desktop, mobile computing, consumer electronics, and branded solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support, and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.
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2:00-3:15pm |
Chairperson/Organizer: Alessandro Fin, SVS
Paper Presenters:
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2:00-3:15pm |
Organizer: Joe Zipperer, MOD Systems
Chairperson: Don Barnetson, DDT Software
Paper Presenters:
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2:00-3:15pm |
Chairperson: Bob Scranton, First Ocean Consulting
Session Description:
The flash memory market has been very dynamic, with NAND growth exceeding that of any other semiconductor, prices falling faster than DRAM, and market oversupplies and price collapses occurring frequently. Current market conditions include rising demand (up significantly from last year) and the disappearance of the seasonality that has characterized NAND markets in the past. This session presents leading market analysts who will explain what is causing all this change and how it is likely to evolve.
Panelists:
About the Organizer/Chairperson
Bob Scranton is currently Managing Director of First Ocean Consulting. His engagements range from technical and intellectual property consulting at major companies in data storage to technical and management consulting at start-ups in green energy and communications. A highly skilled global technology executive, as VP at both IBM and Hitachi, he was responsible for turning around 1 billion dollars of data storage business, from research and development to production in US and Asia. Dr. Scranton has a strong background in managing complex international mergers and joint development collaborations. He has a vast technical background as an executive at IBM’s Thomas J. Watson Research Center and in IBM’s and Hitachi Storage Divisions He was instrumental in setting the investment and technical strategies for Storage Class Memory, Hard Drive Products, Hybrid Storage Systems, Optical Storage Products, and TFT/LCD technologies. Earlier, he was the technical driving force behind the HDD industry introduction of the MagnetoResistive (MR), Giant MagnetoResisitive (GMR), and Perpendicular Recording heads and disk media which revolutionized the hard drive industry. He received his PhD in Applied Physics from California Institute of Technology. He is a Fellow of the IEEE and the American Physical Society and elected to the IBM Academy of Technology.
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2:00-3:15pm |
Chairperson: Tadashi Yogi, Independent Consultant
Paper Presenters:
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3:30-5:00pm |
Chairperson: Andy Marken, Marken Communications
Session Description:
In theory, flash memory should already have the lion’s share of the market. In practice, it has taken a little longer. Finally… all of the pieces are falling into place:
You probably think you know where the demand is going to be in the year, years ahead. You believe you see where the design wins/demand is going to be. You’re certain you know the price points and sizes that will be most widely used.
Well this is the must attend session because you’ll hear what the experts in the trenches are designing, implementing, and planning for tomorrow. Our panelists have committed to being as open as possible and give you their suggestions for the top ten list. Then we’ll open the session for a no-holds-barred period of audience suggestions. Think hard, think tough. We’ll then vote on a final list which we’ll post on the Website after the Summit. Reporting rules, fairness doctrines, ethics, party loyalty, electioneering restraints, and common decency do not apply (it’s just like the real world!). We want you to leave the session with at least one Ah Ha!! idea you can put to work for your company. What would Yogi say about missing this session? “If you don't know where you are going, you might wind up someplace else.” Panelists:
About the Chairperson:
Andy Marken is the president of Marken Communications, a marketing consulting and communications agency. For more than 25 years he has worked with leading national and international content development, information and storage firms. Andy has also written more than 200 articles on management, marketing, and communications. He is also an insider commentator and interpreter of PC/CE industry trends and activities.
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3:50-5:00pm |
Chairperson: Doron Myersdorf, SanDisk
Chairperson: John Chen, TrendFocus
Course Description
Cloud computing advocates are continuously seeking ways to improve how the overall network utilizes centrally located and shared computing resources. Flash memory and SSDs have recently become a key component of cloud infrastructures while providing unprecedented high-speed storage and local cache. When correctly implemented, the optimal combination of flash arrays, SSDs, and HDDs reduce the Total Cost of Ownership (TCO) of the overall cloud system. This session will deal with the technologies and methods for using flash and SSDs to optimize cloud ecosystems.
Intended Audience:
Cloud, network, and data center architects and managers, facilities managers, IT managers and consultants, network engineers, CIOs, CTOs, and IT executives
Instructors:
About the Organizer:
Dr. Doron Myersdorf is Senior Director of Marketing/Client Storage Solutions at SanDisk. With over 20 years of semiconductor experience, Doron brings expertise in Flash management and solid state drive technology. Doron has been leading the SanDisk SSD marketing team and its business development activities over the past 4 years. He was previously Vice President of Flash Technology and Worldwide Operations at M-Systems (acquired by SanDisk in 2006).
Doron holds a PhD. M.Sc. and B.Sc. in management engineering from the Technion – Israel Institute of Technology. |
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