Chuck Sobey - Conference Chair
Chuck Sobey is the Conference Chair of Flash Memory Summit (FMS). He leads FMS’s Executive and Conference Boards throughout the year to identify the trends, topics, techniques, and speakers that make FMS the must-attend event in the storage industry. He is a member of FMS’s Lifetime Achievement Award committee.
Chuck is an internationally respected technology strategist and researcher who founded the confidential R&D services firm, ChannelScience. He helps clients establish the state-of-the-art in data storage, especially for signal processing and coding matched to the physics of emerging memory and storage technologies.
Through KnowledgeTek seminars, including many held at FMS, Chuck has taught literally thousands of industry professionals the technologies of data storage. He is currently applying AI techniques to engineering tasks to accelerate the pace of R&D. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.
Brian A. Berg - Conference Technical Chair
Berg Software Design
Brian's duties as Technical Chair for Flash Memory Summit include chairing the Architectures track, which has addressed topics including the evolution of the Flash Translation Layer (FTL) since he originated this track in 2009. He also organizes the Software and Artificial Intelligence tracks and the Invited Talks, is a member of the Lifetime Achievement Awards (LAA) committee, and has played an active role in many other aspects of the conference since 2007.
Through his Berg Software Design consultancy, Brian provides hardware and software design and development services for storage and interface technologies in consumer electronics, including flash memory, NVMe and USB, and he works extensively with intellectual property and patents. He has participated in over 80 conferences as a speaker, session chair and conference chair. Brian is also active as an IEEE officer and volunteer, and has received IEEE awards for Outstanding Leadership and service. He has initiated and organized the dedications of over a dozen IEEE Milestones, including one for the Floating Gate EEPROM and its importance for the success of flash memory. He holds a Bachelors in Mathematics, and was in the Computer Engineering graduate program at Stanford University before forming a startup company with some associates.
Jay Kramer - Business Chairperson and Emcee
Network Storage Advisors
Jay Kramer, founder at Network Storage Advisors?, is a dynamic results-oriented strategic marketing leader and creator of world-class marketing teams with a proven track record of building company brand and demand generation initiatives that accelerate sales.
He has over 25 years of repeated marketing success with industry leading Fortune 500 companies (Unisys, Seagate) as well as early and late stage emerging companies. His industry knowledge spans cloud, virtualization, software defined storage (SDS), hyper convergence, data protection, SAN, NAS, and object storage solutions plus network storage technologies including Fibre Channel, iSCSI, VTL, dedup, backup, and replication.
He has served as board member to technology industry associations and event development/professional conference companies.
Jim Handy - Sr Program Advisor
Jim Handy, a widely recognized semiconductor analyst, comes to Objective Analysis with over 30 years in the electronics industry including 14 years as an industry analyst for Dataquest (now Gartner) and Semico Research.
His background includes marketing and design positions at market-leading suppliers including Intel, National Semiconductor, and Infineon.
A frequent presenter at trade shows, Mr. Handy is known for his widespread industry presence and volume of publication. He has written hundreds of articles for trade journals, Dataquest, Semico, and other prior employers, and is frequently interviewed and quoted in the electronics trade press and other media.
Mr. Handy has a strong technical leaning, with a Bachelor's degree in Electrical Engineering from Georgia Tech, and is a patent holder in the field of cache memory design. He is the author of "The Cache Memory Book" (Harcourt Brace, 1993), the leading reference in the field. Handy also holds an MBA degree from the University of Phoenix. He has performed rigorous technical analysis on the economics of memory manufacturing and sales, discrediting some widely held theories while unveiling other true motivators of market behavior.
Mr. Handy is on the Advisory Board of the Flash Memory Summit , a member of the Mass Storage Technical Working Group of the International Electronics Manufacturing Initiative, and is a Leader in the Gerson Lehrman Group Councils of Advisors.
Jianjun ("Jerome") Luo
Founder and CEO
Jianjun ("Jerome") Luo, Ph.D., is the founder and CEO of Sage Microelectronics, a fabless integrated circuit (IC) design house providing bridge and SSD controller ICs, as well as customized storage products.
In addition, Jianjun Luo is the director of the Microelectronics Research Institute of Hangzhou Dianzi University, China, where he is also a professor active in IC design.
Jerome began his career in Hangzhou Eastern Communication Corp, designing SDH/SONET ASICs and GSM baseband chips. After moving to San Jose, California in 2001, he cofounded Baleen Systems Inc., where he designed SD/MMC controller ICs for storage applications. Then he became the director of R&D for Initio Corp., a leading IDE/SATA/USB controller supplier.
Prof. Luo holds a B.S. degree in Electronic Engineering from Shanghai Jiaotong University, and an M.S degree in Microelectronic CAE Center in Hangzhou Dianzi University, China. He earned his Ph.D. degree in Zhengjiang University, China.
Managing Director & Analyst
Camberley chairs the SuperWomen In Flash Committee dedicated to promoting and celebrating the success of Women in the industry with the goal of encouraging more women to enter and succeed in the Data Storage marketplace. 2020 will be the 6th year of SuperWomen and the third year of the SuperWomen Leadership Award.
Camberley Bates is Managing Director/Analyst at Evaluator Group, a leading analyst firm covering IT infrastructure and Information Management. She has dedicated Evaluator Group to delivering unbiased in-depth research - serving the Global 2000 IT organizations through education and consulting for making solid IT purchase decisions. In past years they have impacted over $2B in purchase decisions. She is responsible for corporate leadership and coverage of go-to-market and channel strategies. She has over 20 years of executive experience leading sales and marketing teams at VERITAS, GE-Access, EDS, and IBM. Her achievements include developing a new market category at Copan Systems, restructuring channel programs at Veritas, and growing a new division of GE Access from $14 million to $500 million in revenue through a solution-practice methodology. Camberley is a frequent panelist and chairperson at such events as Interop and Flash Memory Summit, as well as being frequently quoted in the trade and technical press. She holds a BS degree in International Business from California State University Long Beach and executive certificates from Wellesley and Wharton School of Business.
Product Marketing Manager
Product Marketing professional with an MBA and 15+ years of marketing, product development, and strategic planning experience. Strong ability to establish relationships of trust with cross functional teams to develop and lead product strategy and go-to-market initiatives for hardware and software product portfolios. Worldwide experience in both domestic and international markets (Europe, Latin America, and Asia Pacific) along with a broad range of vertical markets segments including Enterprise IT, Healthcare, Government, and Finance. Proven talent to bridge the gap between sales and marketing.
Rahul Advani is VP Marketing at Netlist, a maker of non-volatile memory DIMMs. He manages all marketing activities for the company, as well as product management and business development. He was previously Director of Flash Product Marketing at Microsemi, where he was responsible for PCIe controller product marketing as well as the Memory Program Office that handled a wide range of enterprise storage products. He also worked at Micron, where he was directly responsible for over $1B in annual revenue as well as the definition, introduction, and volume ramp of RLDRAM3 and server DDR3 modules. His more than 15 years of experience in the semiconductor industry has thus spanned product marketing, product definition, and ecosystem development. Rahul earned a PhD in Engineering from MIT and a BSEE from Cornell.
Mr. Amidi has over 25 years of experience in semiconductor and technology industry where he spent the last 20 years in Solid State Storage where he held various management and executive positions in companies such as STEC, SMART, Netlist, and Western Digital. Mike held several executive level responsibilities to manage business units with over $130M P&L where he has successfully managed several groups across geographically dispersed areas such as U.S., China, Malaysia, Taiwan, and Brazil.
Mike has vast knowledge of storage, Flash, and DRAM design, development, and product marketing where he managed to develop, a series of successful product portfolio that revolutionized these industries. Mike has over 15 years of design and development expertise. He held many hands-on positions such as Hardware Engineering, Software and Firmware Engineering, ASIC and FPGA design, PCB layout engineering, and test engineering. Mike has 18 granted Patents through US Patent office. Mike has several publications in storage and semiconductor industries as well.
Director, Magnetic Cell Modeling and Design
Dmytro Apalkov is Director of Magnetic Cell Modeling and Design with the Spintronic Device Team at Samsung Semiconductor. His primary interest is in the design, modeling, and analysis of spin-transfer or spin-orbit torque switched MRAM. A leading researcher, he has written over 50 published papers and holds 75 patents. Before joining Samsung, he worked on magnetic recording technology at Maxtor. He earned a PhD in physics from the University of Alabama.
Stephen Bates is CTO at Eideticom, a developer of leading edge storage, compute, and applications for programmable platforms in the cloud or at the network edge. He focuses on applying emerging technologies such as NVMe, RDMA, new non-volatile memories, and advanced programmable logic to create complex storage and communications systems. He has combined several such technologies to implement computational storage that offers performance well above today’s production systems. He is also an active contributor to the Linux kernel. Before joining Eideticom, he worked in the CTO office at PMC-Sierra and was a professor of computer engineering at the University of Alberta. He holds a PhD in signal processing from the University of Edinburgh, Scotland. He has given presentations at Storage Developer Conference and at past Flash Memory Summits.
Director of Emerging System Architectures
Matias Bjorling is Director of Emerging System Architectures at Western Digital, where he builds next-generation system architectures for cloud deployment. He leads the Zoned Namespaces technical proposal in the NVMe Working Group, and he works on enabling software integration in the Linux kernel and storage software ecosystem. Matias is the founder and chief architect of the Open-Channel SSD software ecosystem, author of the Open-Channel specifications, and the maintainer of the Linux kernel Open-Channel SSD subsystem. Matias earned a PhD in computer science from IT University of Copenhagen, where his thesis work developed the foundation for Open-Channel SSDs.
VP Storage Systems
Walker Blount is responsible for the Storage Systems Service, which includes analysis of flash storage systems (SSDs, EFD, and Flash cards), small form factor hard disk drives, and alternative storage technologies such as micro mechanical probe storage. One of the reports authored is the Solid State Drive Markets and Applications study that has been published by WFR since 2002.
Mr. Blount comes to Web-Feet Research after an extensive career at IBM. Hired as a design engineer in test engineering, he held a number of key engineering positions within IBM, including several years in key management positions. These included project management of manufacturing and test processes; managing 20 employees to support the manufacturing and testing of IBM's storage subsystems. Support included establishing new processes, managing manufacturing and test costs through process improvements and selecting component and sub- assembly vendors.
From 1993 - 2004, Mr. Blount was the principal HDD industry analyst within IBM and later with Hitachi Global Storage Technologies. In this position he identified market opportunities and company strategies for hard disk drives including consumer electronics markets with the (1") Microdrive at its introduction.
Mr. Blount has published a number of internal reports and analytical assessments on the HDD industry and industry product offerings within Hitachi including several external whitepapers; "Fluid Dynamic Bearing Motors in Hard Disk Drives", "Voice Coil Motor Dampening" and "Why 7200 RPM Mobile Drives."
Hurwitz & Associates
Jean S. Bozman is currently Vice-President and Principal Analyst at Hurwitz and Associates, where she covers data center infrastructure, server and storage technology, software-defined storage, and software-defined infrastructure (SDI). She also serves as Program Chairperson for the Software-Defined Infrastructure Summit. Before joining Hurwitz and Associates, she was Senior Product Marketing Manager at SanDisk, where she drove the discussion of enterprise workloads that leverage SSDs. A well-respected IT professional with over 20 years experience covering the worldwide markets for operating environments, servers and the workloads that run on servers, she was previously a Research VP at IDC. While at IDC, she focused on the worldwide market for server operating systems. She analyzed the worldwide server market and managed the Clustering and Availability Software (CLAS) market research. Ms. Bozman has been widely quoted in business publications, including BusinessWeek and Investor’s Business Daily; in daily newspapers, including the San Jose Mercury News and Los Angeles Times; and in online publications, such as CNET (news.com), Bloomberg, and Reuters. Ms. Bozman holds a B.S. from the State University of New York (SUNY) at Stony Brook and a master's degree from Stanford University.
Director of Marketing – SSD and Storage Solutions
Cameron Brett is the Director of Enterprise SSD Marketing at Kioxia, where he manages a team of product line managers to drive product strategy and revenue growth. Cameron have over 18 years of product marketing and management experience in storage technology and has previously held managerial positions at QLogic, PMC-Sierra, Broadcom and Adaptec. Throughout his career in high-tech product marketing, he has focused on storage for enterprise and small/medium business servers and worked to bring new generations of storage technology to market. His area of expertise includes Flash/SSD storage, virtualization, convergence and cloud technologies.
Craig Carlson is a Sr Technologist at Marvell with over 25 years of industry experience. He is an active leader in storage and networking standards, including being a member of the SNIA Technical Council and of the Board of Directors for NVM Express, FCIA, and the Ethernet Alliance. Craig is also the Chair of ANSI T11, which defines Fibre Channel, and of FC-NVMe (NVMe over Fibre Channel). He is the technical Editor of many T11 standards, as well as standards from IEEE802.1 and IETF. He has held engineering positions with Cavium, QLogic, and Ancor and is a frequent participant in webinars, technical meetings, and conferences, including Flash Memory Summit.
Krishna Chander is the Principal Analyst at Chander Consulting where he focuses on storage systems marketing and analysis. He was previously a Senior Storage Analyst at iSuppli. He also has extensive experiences at IBM and Hitachi in storage systems analysis, thin film manufacturing, product development, and market positioning. He has an MS in Chemical Engineering from Lehigh University and an MBA from SUNY- Binghamton.
Rakesh is a Solutions Planner at Intel, working with customer on SmartNIC solutions, where he manages the product life cycle, key customer accounts, and customer deliverables. He has created a new product line to address cloud and datacenter markets, defined new product features based on customer inputs, expanded the addressable market, and driven strategic investments. He focuses on understanding customer needs, developing innovative solutions, and applying his experience in product management and engineering to meet requirements in the cloud, datacenter, telecom, and enterprise markets. Before joining Intel, he held management positions at Xilinx, CNEX Laboratories, SMART Modular Technologies, LSI, and Infineta. He has given presentations at past Flash Memory Summits and has also served as a session organizer and chairperson. He is also the co-author of a publication on NV-DIMMs. He earned an MSEE from Arizona State University and an MBA from University of California at Berkeley.
Ken Clipperton is a Managing Analyst at DCIG, a group of analysts with IT industry expertise who provide informed, insightful, third party analysis and commentary on IT hardware, software and services. Within the data center, DCIG has a special focus on the enterprise data storage and electronically stored information (ESI) industries.
Ken joined DCIG in August 2012, bringing more than 20 years of information technology experience to the team. Prior roles include server administrator, systems analyst, and then IT director at a series of three private universities. Ken has served on multiple corporate advisory boards, state-wide technology commissions and national user group boards; and presented at many national and regional technology conferences.
Throughout his career, Ken has specialized in evaluating and implementing innovative technologies to address operational, tactical and strategic business priorities. For example, Ken was a key leader in the creation of the world’s first comprehensive wireless community at Buena Vista University, a project called eBVyou that became a national model and drew visiting teams from hundreds of colleges, universities and K-12 school districts.
Vice President of Products and Business Development
Dr. Allon Cohen is Elastifile’s Vice President of Product and Business Development. Prior to joining Elastifile, Dr. Cohen was the VP Software and Solutions for Toshiba\OCZ, which he joined through the acquisition of SANRAD, a storage industry flash acceleration trailblazer, where he served as VP of Marketing and Product Management.
Allon holds a B. Sc. (Physics and Mathematics Cum Laude) from the Talpiot Project, which recognizes excellence in technical and scientific military service, an MBA., and a Ph.D. Summa Cum Laude from the Hebrew University of Jerusalem.
Senior Product Marketing Manager
Celeste serves as the senior manager of product marketing at Broadcom. With over 15 years of experience in technology strategy, competitive intelligence, and product marketing, Celeste has positively impacted the growth trajectory of some of the leading brands in consumer electronics and semiconductors. As a strategic planner and market analyst, she has worked in-house or as a management consultant tasked to help C-level executives understand the impact of disruptive technologies. Celeste earned an MBA from the University of California, Davis and a BA at University of California, Santa Cruz.
Deepankar Das is the CTO of Sureline Systems, driving the leading edge in application mobility to allow data & applications move seamlessly between physical, virtual, and cloud infrastructure. He was Head of Engineering for the EMC Data Domain file system where he worked on nextgen Data Protection in the Cloud and PBBA products. He was VP of Software and Chief Software Architect at Avalanche Technology, where he architected and built a state of the art All Flash Storage Array. As VP of Software at Violin Memory, he worked on high performance Flash software storage stack. He has also worked on Distributed Filesystems and OS at Panasas and Sun Microsystems. He holds a Master’s degree in Computer Science from Andhra University (India).
Vice President of Storage Technology
Rob Davis is Vice President of Storage Technology at Mellanox Technologies and was formerly Vice President and Chief Technology Officer at QLogic. As a key evaluator and decision-maker, Davis takes responsibility for keeping Mellanox at the forefront of emerging technologies, products, and relevant markets. Prior to Mellanox, Mr. Davis spent over 25 years as a technology leader and visionary at Ancor Corporation and then at QLogic, which acquired Ancor in 2000. At Ancor Mr. Davis served as Vice President of Advanced Technology, Director of Technical Marketing, and Director of Engineering. At QLogic, Mr. Davis was responsible for keeping the company at the forefront of emerging technologies, products, and relevant markets. Davis’ in-depth expertise spans Virtualization, Ethernet, Fibre Channel, SCSI, iSCSI, InfiniBand, RoCE, SAS, PCI, SATA, and Flash Storage.
Sr Engineer - SSD Data Center
Jithendra Devegowda is a Senior Engineer at Kioxia America, where he works on data center SSDs. He has over 10 years of experience in the storage industry and has worked on SSDs, USB and SD cards, and firmware design and development for SATA and NVMe products. His current focus is on emerging storage technologies and products. He earned a BS in computer science from VTU India.
Intuitive Cognition Consulting
Dave Eggleston is the owner and Principal of Intuitive Cognition Consulting, and he provides strategy and business development services to leading NVM and Storage clients. Dave’s extensive background in Flash, MRAM, RRAM, and Storage is built on 30+ years of industry experience serving as VP of Embedded Memory at GLOBALFOUNDRIES, CEO of RRAM pioneer start-up Unity Semiconductor (acquired by Rambus), Director of Flash Systems Engineering at Micron, NVM Product Engineering manager at SanDisk, and NVM Engineer at AMD. Dave is frequently invited as a speaker at international conferences as an expert on emerging NVM technologies and their applications. He holds a BSEE degree from Duke University, a MSEE degree from Santa Clara University, and 25+ NVM related granted patents.
Richard Fetik, CISSP, is CEO and founder of Data Confidential, a security consultancy focusing on data confidentiality, system reliability, and reductions in operating costs. He is an expert at designing security into the real world, including embedded systems and devices as well as traditional IT systems. Rich has broad product experience from design and development through market introduction and evangelism. He is also the inventor of a new security model that includes the patented storage firewall and other technologies; this approach provides protection for device integrity (anti-tamper), information assurance, and data confidentiality, while enhancing operational adaptability and preserving functionality while under cyber-attack.
Tom Friend is a methodical and resourceful standards executive with professional experience in electronic, software and mechanical design. Fluent in strategic and tactical use of standards to benefit engineering, marketing and sales, Tom has experience working with teams across the globe.
Director, SSD Industry Standards
John Geldman leads the SSD Industry Standards team at Kioxia. He has worked in NAND & Spinning Storage, Linux & VxWorks internals, Networking, Security, & IC development. John serves as an NVMe Board of Directors member. He is currently active in NVMe, T13, T10, PCI-SIG, JEDEC, and SATA-IO. John has also actively participated in IEEE 1667, IEEE 1619, TCG, USB, CF, SD, & UFSA committees. John began working in storage in ’84 with a dream of enabling $50 shrink wrapped 20 MB spinning drives through controller design (one dream accomplished).
John holds an MSCS from Santa Clara University, a BSECE from ClarksonUniversity, and has been awarded multiple patents.
Principal Software Engineer
Samsung Memory Solutions
Javier Gonzalez is a Principal Software Engineer at Samsung Memory Solutions, where he leads Samsung’s first European R&D center. He works on Open-Channel SSDs and their support in Linux. He is a founding member of the Open-Channel SSD community and has worked on all the specifications as well as on the Linux ecosystem. He is the main architect and developer of pblk, the Linux Kernel FTL used by LightNVM. He earned a PhD in computer science at the IT University of Copenhagen. He is the author of several articles on SSDs and has presented at many events, including Flash Memory Summit.
Distinguished Engineer- Machine Learning and Computer Vision
Western Digital Research
Dr. Kiran Gunnam is an innovative technology leader with vision and passion who effectively connects with individuals and groups. Dr. Gunnam's breakthrough contributions are in the areas of advanced error correction systems, storage class memory systems and vision based navigation systems. He has helped drive organizations to become industry leaders through ground-breaking technologies. Dr. Gunnam has 70 issued patents and 100+ patent applications/invention disclosures on algorithms, computing and storage systems. He is the lead inventor/sole inventor for 90% of them. Dr. Gunnam’s patented work has been already incorporated in more than 2 billion data storage and WiFi chips and is set to continue to be incorporated in more than 500 million chips per year.
Dr. Gunnam served as IEEE Distinguished Speaker and Plenary Speaker for 25+ events and international conferences and more than 3000 attendees in USA, Canada and Asia benefited from his lecture talks. He also teaches graduate level course focused on machine learning systems at Santa Clara University.
Sr. Manager, Product Marketing
Rohit Gupta is Product Marketing Manager for the Enterprise OEM Segment at Western Digital, where he focuses on planning and executing strategies for the enterprise storage devices business. He plays a key role for a leading provider of enterprise SSDs and HDDs and has been instrumental in making Western Digital the acknowledged leader in enterprise storage devices, the top brand in data storage devices and systems for various market segments including enterprise, client, and embedded devices market. He has also helped develop long-term technology roadmaps for NVMe-oF, SDDC, and load/store memory. He was previously PCIe SSD Product Line Manager at HGST, where he helped deliver the industry's first 4.8TB HHHL PCIe Add In Card. Rohit earned an MBA from the Marshall School of Business, University of Southern California, a master’s of engineering from the National University of Singapore, and a bachelor’s from the Indian Institute of Technology, Kanpur. He has been active at Flash Memory Summit as a chairperson, panelist, and organizer.
Dr. Erich F. Haratsch is Director of Engineering, Flash Channel Architecture at Seagate Technology. He leads the development of advanced signal processing, error correction coding and NAND management features for solid-state drive controllers. Prior to joining Seagate, Dr. Haratsch was Director of Engineering at LSI Corp., where he worked on Sandforce branded solid-state drive controllers. Earlier in his career, Dr. Haratsch developed signal processing and error correction technologies for multiple generations of HDD controllers at LSI and Agere Systems. He previously worked at Bell Labs, where he invented new equalizer and decoder architectures for Gigabit Ethernet over copper and optical communications. Dr. Haratsch regularly speaks at many industry events, is the author of over 40 peer-reviewed journal and conference papers, and holds 77 U.S. patents. He also is a Senior Member of IEEE, and earned his MS and PhD degrees from the Technical University of Munich (Germany).
Data Recovery Technology Manager
Ontrack Data Recovery
Troy Hegr is a Sr. Manager at Ontrack, the world leader in data recovery, data erasure, and data protection. Mr. Hegr helps facilitate discussion and fosters partnerships in the technical community with leading data storage and computer system designers, SSD manufacturers and industry groups. Mr. Hegr benefits from over 25 years of experience in the data recovery and digital forensics industries and has been a Flash Memory Summit CAB member, session organizer, and presenter for several years. Mr. Hegr is based in the Tampa Bay, Fl. area and has an Electronics Technician degree from DeVry Institute of Technology and holds a certification in project management from the University of Minnesota, Carlson School of Management.
Executive Director/Distinguished Researcher
Jonathan Hinkle is Executive Director and Distinguished Researcher of System Architecture at Lenovo, where he creates and helps foster adoption of new data center systems architectures and technologies. Jonathan is an industry leading technical expert in memory, storage devices, and data center systems architecture with over 20 years of experience. In the JEDEC standards organization, Jonathan serves on the Board of Directors, is Vice-Chair of Marketing and Chairs the Hybrid DIMM Task Group standardizing NVDIMMs. He also invented and drove first development of the EDSFF 1U Short (E1.S) NVMe drive, VLP DIMM and the NVDIMM Persistent Memory. He has over 30 patents granted or pending and earned BS and MS degrees in Computer Engineering from North Carolina State University.
Director Nanotechnology R&D Department, Head of the Emerging Central Library
Ken Hsieh is Director of the Nanotechnology R&D Department and Head of the Emerging Central Laboratory at Macronix International, where he runs advanced NVM programs covering such subjects as 3D NAND, XPoint memory, and RRAM. His research interests include film growth, solid state physics, and IC fabrication, and his current work involves new device structures and materials for next-generation nonvolatile memory. He has published over 150 journal papers and has been granted over 80 patents. He has been an IEDM committee member and a national science program reviewer for Taiwan. Before joining Macronix, he was a faculty member at the Institute of Materials Science at the National Sun-YatSen University (Taiwan). He earned his PhD in materials science at North Carolina State University.
Principal Engineer/Senior Manager
Xinde Hu is currently Director of System Architecture @eSSD at Western Digital. His responsibility includes creating, designing, and evaluating innovative system architecture concepts and implementations for the next generations of non-volatile memory based storage systems. Before joining Western Digital, Dr. Hu held architectural leader positions in STEC and STMicroelectronics. Dr. Hu has authored more than a dozen technical papers on data storage systems and has 38 patents issued. He received his PhD in Electrical and Computer Engineering from Carnegie Mellon University.
Director, Segment Marketing
Syed Hussain is Director Segment Marketing at Winbond Electronics, where he is responsible for the networking/set-top box, consumer, and wireless segment. He has been instrumental in helping the company achieve the top position in Serial-NOR flash in both units and revenues. His key skills include market awareness, product/company positioning, and developing major OEM and ODM design wins. He has over 30 years experience in technology marketing, including positions with Infineon Technologies, LSI Logic, NEC Electronics, Integrated Device Technology, and National Semiconductor. He has published several magazine articles and has presented at many technical events, including Flash Memory Summit. He earned a BSEE from the University of Miami.
Sr. Research Fellow
Adrian Jackson is a Research Architect at EPCC where he works with a wide range of academic and industry partners to provide HPC and parallel computing expertise. Currently he is leading EPCC’s Intel Parallel Computing Centre (IPCC), and is the technical architect for the NEXTGenIO project, where he is leading the design of the innovative software and hardware infrastructure that will integrate Intel’s Storage Class Memory (3D Xpoint) into a prototype HPC system.
Research VP, Solid State Drives & Enabling Technologies
Jeff Janukowicz is a Research VP at IDC where he provides insight and analysis on the SSD and HDD components markets. In this role, Jeff provides expert opinion, in-depth market research, and strategic analysis on the dynamics, trends, and opportunities facing the industry. His research includes market forecasts, market share reports, and technology trends for clients, investors, suppliers, and manufacturers.
Mr. Janukowicz brings more than 15 years of experience within the technology industry to IDC, including more than 10 years in storage and 13 years in the semiconductor industry. Prior to joining IDC, Jeff was in strategic marketing for Agere Systems where he was responsible for market research, business planning, and marketing activities. In addition, he has held various marketing and engineering positions during his career.
Associate Professor of Electrical Engineering and Computer Science
Pedram Khalili works on developing the computing systems of the future, starting from novel nano-scale devices/materials that enable systems with unprecedented performance and energy efficiency. Much of his work involves devices that use both the spin and charge of electrons, also referred to as spintronics. Previously Pedram was an adjunct assistant professor in the department of electrical and computer engineering at UCLA from 2013-2017, where he co-led the memory program within the NSF TANMS center, focusing on development of electric-field-controlled magnetic memory with unprecedented energy efficiency. During 2009-2014, at UCLA he was project manager of two DARPA multi-institution programs, focusing on the development of spin-transfer-torque magnetic random access memory (STT-MRAM) and non-volatile logic (NVL), working with several major industry and university partners. These programs resulted in the world’s fastest and lowest-power magnetic memory technologies at the time. In addition, since 2012 he has been co-founder of Inston Inc., a startup company pioneering voltage-controlled MRAM for high-performance computing applications, where he also served as board member and chief technology officer for five years. His professional activities have included serving as a guest editor for Spin, and serving on the technical program committee of the Joint MMM/Intermag Conference.
John F. Kim
Director Storage Marketing
Bio to come...
Founder, President & CEO
Axel is the Founder, President & CEO of Scalable Systems Research Labs Inc. Prior to SSRLabs, he was tasked with implementing a private cloud for a highly customized CAD Design System with the goal to unify mechanical, thermal and electrical design for probe cards at FormFactor. This tool set was supposed to be driven by a work flow process, and once fully implemented, it was intended to feed into a BI System such that all work effort can be monitored in real-time. Preceding FormFactor, he was a founder, CTO and member of the executive management team of a Silicon Valley startup focused on real-time image and video analysis. For that startup, Parimics, he created the underlying architecture for and supervised the implementation of a massively parallel chipset targeted at image and video analysis in real-time. This was achieved by deploying parallel processors before Intel or even Google had discovered the need to go parallel. Other prior successes include the turnaround of a company that was considered a $36M loss to investors into a $394M acquisition target within less than a year. Axel convinced the Technical Advisory Board and subsequently the Board of Directors to strategically reorient the company. He was instrumental in designing, implementing and marketing the first CML-type transceivers designed for bulk CMOS, and the first fully functioning combined virtually output queued switch fabric.
He has over 20 years of experience in high performance computing, networking, fault tolerance, High Availability and low latency switching, as well as experience in architecting, designing and implementing large ASICs. He has been granted 8 U.S. patents in processor architectures, real-time image and video processing and analysis, in communications protocols and device architecture.
Cloud Shift Advisors
Management and Technology consultant with a passion for helping organizations understand how to take advantage of the rapidly expanding options and transformative capabilities of cloud computing. Working with firms ranging from large enterprises to small organizations in the private or public sector, the challenges are similar, and the potential benefits are significant.
Ken Kum is Principal Consultant to nwStor Limited, a data security appliance startup. He has over 30 years’ experience in the high technology business with such companies as Intel, IBM, and Western Digital. His experience spans from managing hardware and software through business development, strategies, and operations. He has successfully managed the sourcing of many technology-based operations to the Far East. Ken was also formerly a co-founder and co-leader of the CTF, a private, volunteer-based organization that focuses on topics and job opportunities related to clean technology.
R & D Engineeer
Marilyn Kushnick is a Research and Development Engineer at Advantest, where she is currently an RTL designer for FPGAs in testers. She specializes in low power mode testing of SSD drives. She has experience in both the hardware and software sides of test equipment, having worked on embedded Linux drivers, tester controller software and GUI, and test programs. She holds a BS in electrical and computer engineering from UCLA.
Director Industry Standards
Dave Landsman is Director of Industry Standards at Western Digital, where he manages storage standards efforts for data center, client, and mobile/removable markets. A recognized leader in storage standards, Dave has been involved in many important groups, including NVMe, PCI-SIG, JEDEC, SATA-IO, T10, T13, SNA, SFF, and USB-IF. He is currently WD’s board representative for NVMe, SATA-IO, and the CompactFlash Association, and is co-chair of the Storage Work Group at the Trusted Computing Group. He has contributed to many standards work groups and has presented on standards at many conferences including Flash Memory Summit. He has worked on storage for 12 years and has over 30 years experience in the semiconductor industry. He earned a BA in computer science from the University of California, San Diego.
Executive Director, Product Manager/Chairman
Chris Lyon, a 12 year storage veteran is currently the executive director of the FCIA and has held that position for over eight years. Prior to FCIA, Chris has held various marketing positions at Vixel, McDATA, Connex and SAN Navigator.
In 2005, Chris achieved the title of Certified Association Executive (CAE) – the highest professional recognition available from the American Society of Association Executives. A CAE must meet a rigorous set of requirements to be eligible to take the examination covering Governance & Structure; Leadership Processes; Management & Administration; Internal & External Relations; and Programs & Services.
President of Marken Communications, Andy has been involved in the strategic marketing and promotion of hardware and software storage technology for more than 20 years. His experience includes work with many of the early hard drive firms in Silicon Valley as well as optical firms involved in CD, MO and DVD technologies. He has been involved in mainframe, PC, CE and game systems promotion with firms including Amdahl, Control Data, Atari, Panasonic, Philips, Verbatim and others. In the application side of the industry he has worked with ancient firms like MicroPro as well as today's advanced technologies with firms such as FAST, Dazzle, Pinnacle, InterVideo, Ulead and others.
Dennis Martin is a Senior Analyst at Principled Technologies, where he focuses on validation and performance testing of data center products. He was previously the founder and President of the analyst firm Demartek (acquired by Principled Technologies). Principled Technologies has its own fully equipped, modern test lab with the servers, networking, and storage gear found in today’s data centers. Its widely recognized reports cover products and technologies from both well-known vendors and startups, including Broadcom, Cisco, Dell EMC, HPE, IBM, Intel, NetApp, Pure Storage, Samsung, Seagate, Toshiba, and Western Digital. Principled Technologies also produces popular industry references, including its “Storage Interface Comparison” covering every interface used by storage systems and its “SSD Deployment Guide” that explains everything you need to know to deploy flash-based storage systems in the datacenter. Dennis’ commentary “NVMe over Fabrics Rules of Thumb” is a must-read for those designing storage systems that will take advantage of NVMe devices with multiple network adapters for network fabrics. Dennis is frequently quoted in the press (in such outlets as TechTarget, Market Watch, and Street Insider) on such topics as best practices for deploying SSD technologies and analyzing performance claims for all-flash arrays. A 39-year veteran of the technology industry, Dennis was previously a Senior Analyst with Evaluator Group and a marketing and engineering executive with StorageTek.
Bill Martin has been a leading figure in developing storage standards for many years, providing innovative contributions to NVMe, SCSI, Serial ATA, and Fibre Channel. He is currently in charge of SSD I/O standards at Samsung, where he represents the company in the NVMe, SCSI, SNIA, and ATA standards efforts as well as working with customers to overcome performance hurdles. He has driven Samsung’s initiatives for SSD storage intelligence and other performance enhancements. He has served as chairman, vice-chairman, editor, or secretary for many standards groups and has led the development of new protocols for NVMe, SCSI, SNIA, and SATA to improve SSD performance in storage subsystems and data center applications. He also was instrumental in adding 32 GFC and 128 GFC to the Fibre Channel framing and signaling standard. He has previous standards experience with Emulex, Sierra Logic, Brocade, Gadzoox, and HP. He earned a BSEE from University of California, Davis.
Thomas McCormick is currently Chief Engineer/Technologist at Swissbit, where he leads market focused R&D for product development and full life cycle support. He has over twenty years experience designing PC and embedded computer systems, including over fifteen years focused on flash memory product research and development. He holds a PhD in Computer Engineering from Northeastern University. His on-going research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications. He has presented at Flash Memory Summit, the Non-Volatile Memory Workshop, and has published an article on embedded flash in EE Times. He also holds an MBA and an MS in Computing Engineer from the University of Massachusetts at Lowell and an MSME and BSME (summa cum laude) from Drexel University.
Mike McKean is currently Director of Sales at Encore Semi, a design services firm focused on ASIC and firmware/software design and development. At Encore Semi, he leverages his ASIC and firmware background to grow key accounts and support projects with technical skills. He is currently leading firmware development for projects using multiple SSD controller architectures. Before joining Encore, Mike was VP Product Solutions at cybersecurity startup FHOOSH and General Manager for the Colorado Design Center of Synapse Design Automation.
AtAt Synapse, Mike led the successful execution of multiple HDD, SDD, and consumer electronics projects. He has 30 years experience in the semiconductor and systems industries. Mike is a regular presenter, chairperson, and organizer at Flash Memory Summit. He earned an MBA from the University of Texas at Austin and a BS in Engineering Science from Trinity University (TX).
VP Product Planning
Pankaj Mehra is currently VP of Product Planning at Samsung, where he focuses on new technologies. He led the product planning for Samsung’s SmartSSDs, a new approach to computational storage. A well-known and widely recognized architect, visionary, inventor, standards leader, and investor, he was previously VP and Senior Fellow at both SanDisk and Western Digital, Worldwide CTO at Fusion-io, and Distinguished Technologist at HP. He has written three books on Machine Learning and Systems, and has earned many patents on Storage Systems, Persistent Memory, and Data Center Interconnects. Pankaj also has held Faculty and Research positions at IIT Delhi, UC Santa Cruz, IBM Research, Wright State University, and NASA Ames Research Center. He earned a PhD in computer science at the University of Illinois.
Mari Mineta Clapp
Mari Mineta Clapp has over 20 years of experience in high tech developing new markets, creating powerful brands and highly differentiated marketing platforms for innovative start-ups focused on data center or carrier networks. She works closely with IT leaders to drive thought leadership and network transformation as large corporations take greater control of their network infrastructure and deploy open networking solutions.
Mari was VP of Corporate Relations at Big Switch Networks and led the company’s corporate and Open SDN product launch and worked with Jayshree Ullal and Andy Bechtolsheim on the launch of Arista Networks and the industry-changing Arista 7500. She was also on the launch team at Avici Systems, the first start-up to make it into the core of AT&T’s network- subsequently she was hired as a direct report to the CTO of AT&T. Mari was VP of Corporate Relations at Vidyo, Inc. the winner of the 2010 Wall Street Journal Innovation Award, VP of Marketing at BitGravity, a next generation CDN, and VP of Corporate Relations at UB Networks, the pioneer in Ethernet networking, founded as Ungermann-Bass.
KRS Murthy is an experienced venture capitalist and serial entrepreneur. He is currently focused on mergers and acquisitions, corporate governance, and competitive strategy. He has led many companies at many different stages and has grown companies to sales of over $500 million. He is a popular speaker at conferences around the world and a leader in many technical societies, including IEEE Nanotechnology Council, IEEE Engineering Management Society, IEEE Computer Society, Silicon Valley Engineering Council, and IEEE Standards Board.
Director of Strategic Marketing and Communications
Enterprise Strategic Marketing and Communications Director with over 10 years experience with brand development and marketing to the storage industry with specialization in Solid State technologies.
Seasoned in both corporate and marketing communications with the ability to developed unique go-to-market strategies that enhances alignment with customer needs, creating strategic marketing plans that leveraged multiple channels and mediums to drive lead generation, product demand and brand development.
Sunhom Steve Paak
Senior Executive / CTO
Huawei Technologies / HiSilicon
Sunhom Steve Paak is CTO at HiSilcon/Huawei Technologies, where he is in charge of process technology development and yield delivery. He previously held executive positions at Samsung Electronics, Applied Materials, and Xilinx. He has extensive experience in 3D device technology development and manufacturing. He has several publications and holds a patent. He earned a PhD in electrical engineering at Purdue University.
Director of Technology Initiatives
Mr. Pappas has over 30 years of industry experience with building, running and managing dozens of successful industry associations and cross–industry initiatives. He is currently Chairman of the Compute Express Link (CXL) Consortium, BoD Director of SNIA, and co-Chair of the InfiniBand Trade Association. Jim was also a Founding Director of the PCI Special Interest Group and of The Green Grid, as well as Founding Chairman of the USB Implementers Forum.
Data Center Servers, Storage and Networking Architect and Management Leader
Uma Parepalli is a senior level architecture and engineering, product and program management leader in enterprise, cloud and data center servers, storage, and networking, real-time embedded systems, consumer electronics, automotive, locomotive and aerospace domains with Marvell, SK hynix, Broadcom, Dell EMC, Intel, and India’s Department of Space etc. In 2019, he became the first FMS Diversity and Inclusion Chair. Uma is a computer engineering graduate from University of Mysore.
Advanced Computation and Storage
Rob Peglar is President of Advanced Computation and Storage, a consulting company. He was previously Sr VP/CTO of Formulus Black (formerly Symbolic IO), where he led development efforts in next-generation software for persistent in-memory computing. Before that, he was VP Advanced Storage at Micron Technology, where he led efforts in advanced storage systems strategy, contributed to the CTO function and executive-level planning with key customers and partners worldwide for Micron’s Storage Business Unit, and defined future storage portfolio offerings. He also has executive experience at EMC Isilon and Xiotech. Mr. Peglar serves on the Board of Directors of the SNIA, is the former co-chair of the SNIA Analytics and Big Data Committee and the SNIA Tutorials, and is the former director of the SNIA Solid State Storage Initiative. He also serves as an advisor to the Flash Memory Summit and is a highly sought-after keynote speaker and panelist at leading storage and computing-related seminars and conferences worldwide. He earned a BS in computer science at Washington University in St. Louis.
Title To Come
Accomplished executive in the Semiconductor (infrastructure and consumer) and Platform hardware and Software with over 24 years of executive management, engineering, technology marketing, bootstrapping business as well as venture investment experience.
Prior to taking on the role of V.P. of Business Development, Wayne was Radian’s first advisor and helped build out the company’s extended leadership team and strategic initiatives. Wayne has been a pioneer in storage networking, working hands on with the early versions of fibre channel and initiating standardization efforts through industry consortiums such as SNIA and FCIA. He was Co-Founder and held V.P. of Engineering and CTO roles at Gadzoox Networks, an early leader in fibre channel SAN switches. As a Director of Engineering at Emulex, Wayne led an Advanced Technology group that developed the industry’s first fibre channel HBA. He has held V.P. and division Chief Technologist positions at Seagate and been an Advisory Board member at PMC Sierra.
Gil Russell is Principal Analyst at Semiscape, an IT consulting firm he founded in July 2005. Mr. Russell specializes in dynamic and non-volatile memory technologies and their application in memory storage systems. He has participated in JEDEC standards committees since 1992 and is the architect of Reduced Latency DRAM. Previously, he managed new product definition activities; participated as a team member of new product development engineering groups; technical lead of new product introductions; technical interface and technical liaison to external partnerships at Infineon Technologies, Siemens Microelectronics, Samsung Semiconductor & NEC.
Global Director, Software Development
Sanhita Sarkar is a Global Director Analytics at Western Digital, where she focuses on software design and development of analytical features and solutions spanning edge, data center, data lake, and cloud. She has expertise in key vertical markets such as the Industrial Internet of Things (IIoT), Defense and intelligence, Financial Services, Genomics, and Healthcare. Sanhita previously worked at Teradata, SGI, Oracle, and several startups. She was responsible for overseeing design, development, and delivery of optimized software and solutions involving large memory, scale-up, and scale-out systems. Sanhita has authored four patents, published several papers, and spoken at several conferences. She received her Ph.D in Electrical Engineering and Computer Science from the University of Minnesota, Minneapolis.
Bio to Come.
Senior Advisory Analyst
Greg Schulz is founder and a Sr. Advisory Consulting with the independent IT industry analyst firm Server and StorageIO (aka StorageIO). Greg is a noted and accomplished IT professional and data infrastructure thought-leader having real-world experience as a customer, vendor, analyst as well as consultant, not to mention being a four-time VMware vExpert. With a career spanning over 30 years in the industry ranging from operations to business systems applications development, system architecture and admin. This real-world experience from data protection (HA, BC, DRY, backup/archive) to performance and capacity planning across servers, storage, networking, hardware, software and services is the heart of this blog. Greg’s StorageIOblog leverages and builds off of those experiences while extending from physical to virtual and cloud, not to mention Big Data, Software Defined, DCIM, SSD, Green IT and other Buzzword Bingo topics covering trends pertaining to data infrastructure topics and themes.
Scott Shadley is the VP Marketing at NGD Systems, a developer of computational storage. He focuses on brand, go-to-market, and product management and development, as well as customer adoption, acquisition, and support. He was previously Principal Technologist at Micron, where he focused on future technologies such as form factors, interfaces, and connectivity options with a particular emphasis on giving customers more freedom with their uses. He has spent over 20 years in the semiconductor and storage industries, and his efforts have been important in developing and marketing products with over $300M revenue. He has also been active as a conference presenter and organizer, particularly at Flash Memory Summit. He earned an MBA from the University of Phoenix and a BS in Semiconductor Device Physics from Boise State University (ID).
Sr Developer Manager
Leah Schoeb is a Sr Developer Relations Manager in the platform architecture team at AMD, where she engages with solid state storage vendors on storage technology futures. She has over 25 years of experience in the computer industryShe was previously Acting Director Reference Architecture at Intel, where she led a team of segment managers and architects managing cross functional teams for flash and NVMe based data solutions, and reference architectures in major cloud and enterprise solution design assignments. She has held management and engineering positions at VMware, Dell, and Sun Microsystems, and was also a Senior Partner at the analyst firm Evaluator Group, where she focused on storage, virtualization, and cloud infrastructure. Leah has ten publications on such subjects as optimizing Oracle, automated tiering, and solid state performance specifications, and has presented at many technical conferences. She currently serves as the Industry Trends Chairperson for Flash Memory SummitShe earned an MBA at the University of Phoenix and a BSEE at the University of Maryland, College Park.
Software Project Manager
Bio to comoe...
Enterprise SSD Product Marketing – Channel (CPG)
Kent Smith manages all the Enterprise and Client SSD channel marketing for Micron Technology, an industry leader in innovative memory and storage solutions. He previously directed all the outbound marketing of SSDs at Seagate, LSI and SandForce, where he pioneered the SandForce Driven program. He has 11 years of NAND Flash and SSD storage leadership and more than 25 years of data storage experience. He is a long-time presenter at Flash Memory Summit and has published more than 30 technology articles, papers and corporate blogs on flash memory technology. He holds an MBA and BSBA from the University of Phoenix.
Dragon Slayer Consulting
Marc Staimer is the founder, senior analyst and CDS at Dragon Slayer Consulting in Beaverton, Ore. The consulting practice has focused on the areas of strategic planning, product development and market development. With more than 30 years of marketing, sales and business experience in infrastructure, storage, server, software and virtualization, Marc is considered one of the industry's leading experts.
Senior Technical Staff Member
Gary is the Solid State Technology Development technical lead in IBM's Systems & Technology Group, where he has been focused on driving system integration of SSD and NAND Flash technology as part of IBM's Flash exploitation initiative. Gary previously managed Memory Subsystems Development for Power-based server products, and led a Memory Procurement Engineering team responsible for technology qualification and convergence between IBM Development and Memory suppliers. He has been with IBM for 21 years.
National Chiao Tung University
Hiroshi Watanabe, PhD, is a professor teaching flash memory and semiconductor technologies in dept. of Electrical & Computer Engineering, National Chiao Tung University, Taiwan. He serves as a Fellow Technical Committee at Foremay, Inc., U.S.A. He has published many journal & conference papers and invented 145 granted patents all over the world (including 62 US granted). Until 2010, he had worked for Toshiba’s Headquarter RD Center and been engaged in the reliability study of several electron devices including NAND Flash. He received PhD in theoretical physics in 1994 from U. Tsukuba, Japan. He is a Senior Member of IEEE.
Experienced Semiconductor and Electronics Industry Executive
MKW Ventures Consulting
Mark Webb is Principal/Consultant at MKW Ventures Consulting LLC. He is currently working in the areas of SSD and semiconductor technology and competitive analysis as well as SSD business and market development. Mark works with SSD OEM and ODM companies, storage providers, controller companies, and semiconductor manufacturers.
Senior Engineer, Datacenter Technologies
University of New Hampshire InterOperability Laboratory
David Woolf currently leads Data Center initiatives at the University of New Hampshire InterOperability Laboratory (UNH-IOL). While at UNH-IOL, David has led development of dozens of industry-reviewed test programs and procedures as part of the team that has grown the UNH-IOL into a world-class center for interoperability and conformance testing. David has been an active participant in a number industry forums and committee’s addressing conformance and interoperability. Currently he's active in coordinating the NVMe Integrators List and plugfests and Open Networking Integrators List and plugfests.
Yafei Yang is CEO and Co-founder of DapuStor, a startup roviding enterprise SSDs, data protection, and edge computing products. He is an expert in intelligent computing, data storage, and product security, with many years of research and management experience in the semiconductor industry. Prior to joining DapuStor, he worked at Qualcomm on product security strategy, including smartphone, IoT, automotive, router, and server chipsets. Yang obtained his PhD in electrical and computer engineering from the University of Rhode Island. He has published over 20 technical articles and holds many granted US patents.