Chat with the Experts

OPEN - Free Beer & Pizza and Chat with the Experts (Sponsored by Everspin Technologies)

Tuesday August 8th 7-8:30pm

This event will allow you to meet one-on-one with a large number of experts within the flash memory industry. With 40 tables devoted to each of 40 industry topics, take advantage of this the opportunity to have casual conversations with these important industry players while enjoying some beer and pizza.

Organizers: Jay Kramer, President, Network Storage Advisors; Jim Handy, Director/Chief Analyst, Objective Analysis


Table Leaders

3D Flash

Jeongdong ChoeJeongdong Choe
Senior Technical Fellow, TechInsights

I am a trusted consulting engineer professional as a senior technical fellow at TechInsights. I have 26+ year professional on cutting-edge manufacturing technologies for semiconductor products including DRAM, 3D NAND FLASH, SRAM/Logic and emerging memory such as STT-MRAM/PCRAM/ReRAM/FeRAM and 3D XPoint Memory. I'm an author of over 100 US filed patents, manufacturing expertise in high technologies including direct experience on semiconductor process flow, unit process and equipment for photo-mask, photo-lithography, plasma/wet etching, CMP, CVD/PVD/ALD deposition, IIP/diffusion and annealing.

Qiang	TangQiang Tang
VP of YMTC Product Development Center, Yangtze Memory Technologies (YMTC)


Data Centers

Rick KumarRick Kumar
SVP, Newisys BU Division of Sanmina Newisys

Top-performing engineering management executive with stellar record of success with technological innovator. Recognized for translating strategic concepts into action and delivering on goals. Demonstrated track record of executing complex, global projects that meet best-in-class quality, cost, and delivery expectations. Readily accepts challenges, masters new responsibilities and produces outstanding results in line with business objectives. Adept at assembling cross-functional teams and aligning resources. A talented team leader who excels at bringing out the best in employees; respected by executive management, peers and direct reports.

Chaan BeardChaan Beard
Chief Solution Architecture, Accelstor

Chaan is a passionate and accomplished IT professional with over 25 years of experience working for OEM vendors, VAR or Integrator type organizations as well as customer organizations themselves, serving in roles that ranged from Systems engineer to CTO, with focus on Architecture and Design of IT infrastructure and serving as an active team member participating in business development, major-account management, technology solution evangelism and strategic customer architecture standardization aligned around best in class IT solution sets that established the VAR and integrator he was working for with a best in class team reputation and has built himself as an IT specific (vendor agnostic) trusted advisor to the wide ranging customer base he serves and brings many skills to the table that are part of the chemistry and processes to persuade customers to adopt leading edge technology.

Storage Fabrics

Bryan CowgerBryan Cowger
VP Sales and Marketing, Kazan Networks

In his 22 years in the storage networking industry, Bryan has held positions in R&D, Marketing, and Sales. After roles at HP and Agilent Technologies, he helped co-found Sierra Logic in 2001 (acquired by Emulex in 2006), leading the Sales and Marketing teams there. Bryan holds 4 patents for his architecture work on the Tachyon family. Bryan has a BSEE degree from the University of California at San Diego.


Jerome LuoJianjun ("Jerome") Luo
President, Sage Microelectronics

Jianjun ("Jerome") Luo, Ph.D., is the founder and CEO of Sage Microelectronics Corp., a fabless integrated circuit (IC) design house providing bridge and SSD controller ICs, as well as customized storage products.
In addition, Jianjun Luo is the director of the Microelectronics Research Institute of Hangzhou Dianzi University, China, where he is also a professor active in IC design.
Jerome began his career in Hangzhou Eastern Communication Corp, designing SDH/SONET ASICs and GSM baseband chips. After moving to San Jose, California in 2001, he cofounded Baleen Systems Inc., where he designed SD/MMC controller ICs for storage applications. Then he became the director of R&D for Initio Corp., a leading IDE/SATA/USB controller supplier.
Prof. Luo holds a B.S. degree in Electronic Engineering from Shanghai Jiaotong University, and an M.S degree in Microelectronic CAE Center in Hangzhou Dianzi University, China. He earned his Ph.D. degree in Zhengjiang University, China.

Chris TsuChris Tsu
Co-Founder/President US Operations, Sage Microelectronics


Storage Software

Sorabh MangalickSorabh Mangalick
Technology Consultant

Results-oriented strong technical leader with proven track record in strategy, planning, architecture and execution of Enterprise SW Products. Highly skilled at developing, coaching, and empowering global teams to maximize organization performance and build great culture. Comprehensive SDLC expertise and transitioning teams to agile processes for continuous delivery of product. Outstanding at establishing strong cross-functional relationships to map the technical and business together and produce results.

Pat BalakrishnanPat Balakrishnan
VP of Engineering, Violin Systems

Pat Balakrishnan is the Vice President, Software Development at Violin. He has 25 years of leadership experience in software development for storage, server, and networking technologies. Pat has previously held management and senior technical positions at SeaMicro (acquired by AMD), Blade Network Technologies (acquired by IBM), Alcatel-Lucent, Riverstone Networks (acquired by Lucent) and Cabletron Systems.

Standards and IEEE

Bill MartinBill Martin
SSD I/O Standards, Samsung Electronics

Bill has been involved in the storage industry for over 30 years, starting in 1983 with the development of a proprietary optical storage interface for HP, architecting the HP Tachyon interface chip for Fibre Channel, serving on industry consortiums and standards bodies for storage including SNIA, INCITS T11, INCITS T10, INCITS T13, SATA-IO, and NVMe. He has demonstrable skills in gaining industry agreement in a variety of technologies and bringing together competitors for the advancement of the industry

Wenbo YinWenbo Yin
Staff Hardware Engineer, Samsung Electronics


Memory & Storage Markets

Don JeanetteDon Jeanette
Vice President, TRENDFOCUS

Specialties: HDD, SSD, & NAND industry analyst, Product definition & positioning, inbound & outbound marketing, sales training, tradeshows, spokesperson for storage products

Storage Security

Rich FetikRich Fetik
CEO/CTO, Data Confidential

Founder and CEO of Data Confidential, an information security startup with an innovative approach to helping our customers protect the confidentiality of their data. This approach leverages the patented (3 patents so far!) technologies to protect storage security and system integrity.


Kent SmithKent Smith
SSD Consultant

Kent Smith is responsible for outbound marketing of all Seagate Flash and SSD Products. Prior to Seagate, in 2008, Kent joined SandForce as the Sr. Director of Marketing, which was acquired by LSI in 2012, which was acquired by Avago in 2014, and finally sold to Seagate that same year. Through the last eight years, He has written dozens of articles, blogs and presentations on helping users understand how flash technology is different from HDDs.

Tony GeriaTony Geria
Regional Sales Manager, Hyperstone



Jim PhillipsJim Phillips
VP of Sales and Marketing, Hyperstone

Goal oriented Sales Management professional with a successful history of selling value added semiconductors and managing hybrid sales teams, including direct sales, Reps and Distributors, to maximize growth and profitability. Diverse sales experience with companies varying in size, from a start-up to very large multinational market leaders. Participative leader that employs succinct communication to challenge the sales team to understand the customer’s specific needs and comprehend the value proposition of the product, to implement a winning sales strategy. Conceptual thinker that makes decisions by contemplating each viewpoint to focus the team on the product’s value and promote the long term benefit to the customer

Erich HaratschErich Haratsch
Director Engineering, Seagate

Dr. Erich F. Haratsch is Director of Engineering, Flash Channel Architecture at Seagate Technology. He leads the development of advanced signal processing, error correction coding and NAND management features for solid-state drive controllers. Prior to joining Seagate, Dr. Haratsch was Director of Engineering at LSI Corp., where he worked on Sandforce branded solid-state drive controllers. Earlier in his career, Dr. Haratsch developed signal processing and error correction technologies for multiple generations of HDD controllers at LSI and Agere Systems. He previously worked at Bell Labs, where he invented new equalizer and decoder architectures for Gigabit Ethernet over copper and optical communications. Dr. Haratsch regularly speaks at many industry events, is the author of over 40 peer-reviewed journal and conference papers, and holds 77 U.S. patents. He also is a Senior Member of IEEE, and earned his MS and PhD degrees from the Technical University of Munich (Germany).

RDMA Interconnects

Michael KrauseMichael Krause
VP and Fellow, Hewlett Packard Enterprise

VP and Fellow at Hewlett Packard Enterprise (HPE) within the corporate CTO organization. He is a member of the PCI-SIG Board of Directors. Since 2001, he has co-authored numerous PCI-SIG specifications, as well as co-chaired multiple technical workgroups. He is the HPE technical lead for PCI Express, as well as a variety of interconnect and fabric technologies covering multiple market segments.

Howard MarksHoward Marks
Founder and Chief Scientist, DeepStorage

In over 25 years as an independent consultant Howard has built and/or reengineered server and storage infrastructures and networks for organizations from Borden Foods and The State University of New York at Purchase to accounting and law firms. He started testing and reviewing products at PC Magazine in the late 80s and has written hundreds of articles and product reviews for Network World, Network Computing and InformationWeek amongst others. He’s spoken at Comdex, Interop, Networks Expo and developed training programs for organizations including JP Morgan and American Express. Where other analysts typically have marketing or sales backgrounds Howard’s continuing involvement with users facing real problems brings a perspective those users find more useful.

Consumer and Mobile Apps

Troy HegrTroy Hegr
Data Recovery Technology Manager, DriveSavers

TroyHegris the Technology Manager for DriveSavers. With more than 20 years in the data recovery and computer forensics industry, he previous served on Ontrack’s global Technology Committee and functions within the Product Line Managementgroup. During his tenure, Mr. Hegr has held positions in data recovery, computer forensics, and clean room engineering, as well as R&D and IT management. He is a graduate of DeVry Institute of Technology

Rick WalsworthRick Walsworth
VP Product and Solutions Marketing, Vexata

Rick Walsworth, VP of Product and Solution Marketing brings over 25 years of experience into mainstream IT and service provider markets. Rick was previously Vice President of Marketing at Formation Data Systems, Sr. Director of Product Marketing at EMC and Vice President of Marketing at Kashya (acquired by EMC in 2006). Rick has held executive management roles at Maranti Networks, SAN Valley Systems Com21 and GTE with a BSEE from San Jose State University.

Data Recovery

Robin EnglandRobin England
Hardware R&D Team Lead, Ontrack


Next Generation Controllers

Mike TomkyMike Tomky
Director of Marketing, BurlywoodTech

A motivated and dedicated professional with more than two decades of experience in the high tech industry, including expertise in product marketing and product management.

Daniel FreyDaniel Frey
Field Application Engineer, Hyperstone



David EbsenDavid Ebsen
SSD System Architect, Seagate

Data storage, System architecture, Firmware architecture, Performance modeling, SSD system architecture, FTL, Garbage collection, Temperature tracking, Wear Leveling, Flash architecture, Cofluent system modeling, System C, Embedded code development, Data replication.

Mike AmidiMike Amidi
CEO, Xitore

Mr. Amidi, has over 25 years of experience in semiconductor and technology industry where he spent the last 20 years in Solid State Storage were he held various management and executive positions in companies such as STEC, SMART, Netlist, and WD. Mike held several executive level responsibilities to manage business units with over $130M P&L where he has successfully managed several groups across geographically dispersed areas such as U.S., China, Malaysia, Taiwan, and Brazil.


Mohamad El-BatalMohamad El-Batal
CTO Enterprise Data Solutions, Seagate

20+ years experience in creating leading edge data-storage architectures, with special emphasis on innovating quality-of-service, data-integrity, high-availability and optimal cost/performance balance. Award-winning record of highly efficient visionary storage solutions. Pioneering and revolutionizing data-storage architectures, with optimal IO protocols, data-path acceleration and system topologies, and rich storage patent portfolio with 26 issued patents, and 9+ in process. Strong history of initiating and influencing new storage-industry standards, driving leading storage vendors’ roadmaps, and enabling customers with evolved and powerful storage solutions.

Peter OnufrykPeter Onufryk
Sr Director Product Development, Microsemi



Tom LeydenTom Leyden
VP Marketing, Excelero

Tom is an accomplished Marketing Executive who has excelled at creating thought leadership and driving growth for half a dozen successful storage and cloud computing ventures. Tom’s track record of technology startups includes data deduplication pioneer Datacenter Technologies (acquired by Symantec), early cloud innovator Q-layer (Sun/Oracle), Amplidata (HGST) and Scality. He was also responsible for productizing DDN’s Web Object Scaler (WOS). Tom has strong relations with influential press and analysts and is often asked as a speaker and content contributor to educate technology audiences on upcoming trends and paradigms.

 Ron Herrmann Ron Herrmann
Director Sales Engineering, E8 Storage

25+ years selling and supporting computer software, hardware and networks... Specialties: Storage, networking, backup and recovery, SAN, DR, software, etc, etc...

Enterprise Storage

Gary LyngGary Lyng
VP of Marketing, Violin

Lyng has spent more than 15 years driving innovative, award-winning products, teams and programs. Lyng joins the company from AI-based analytics platform WiZR, but is better known in the industry as a veteran of flash memory pioneer SanDisk (acquired by Western Digital), EMC, NetApp, Hewlett Packard, and Veritas Software. His extensive storage experience includes enterprise software and systems, channel and OEM relationships, and satisfying hyper-scale accounts.


David CohenDavid Cohen
Director System Software – CTO Office, Western Digital

Experienced Technologist focused on evolutionary product development in the Enterprise, SMB, and Consumer markets


Shuhei TanakamaruShuhei Tanakamaru
Principal Engineer, Seagate

Developed ECC (BCH/LDPC), RAID, signal processing, NAND management techniques for highly reliable solid-state storage and SSD
- Characterized NAND flash and storage-class memories (e.g. ReRAM).
- Author of more than 30 peer reviewed journal/conference papers which have been cited over 300 times. (JSSC, TCAS-I, ISSCC, Symp. on VLSI Circuits, Symp. on VLSI Technology, IEDM, etc.)

Embedded Applications

Damien ColDamien Col
Technical Marketing Manager, Hyperstone

Customer focused project leader, experienced in the management of complex semiconductor projects. Proven team leadership ability in an international team setup. Worked with clients based in North America, Europe, Israel, India & China. Combining technical expertise, project management experience and business skills acquired through a Global MBA.

Tom McCormickTom McCormick
Chief Engineer/Technologist, Swissbit

Thomas McCormick is currently Chief Engineer/Technologist at Swissbit, where he leads market focused R&D for product development and full life cycle support. He has over twenty years experience designing PC and embedded computer systems, including over fifteen years focused on flash memory product research and development. He holds a PhD in Computer Engineering from Northeastern University. His on-going research is focused on flash memory and next generation non-volatile memory systems for highly reliable storage in embedded applications. He has presented at Flash Memory Summit, the Non-Volatile Memory Workshop, and has published an article on embedded flash in EE Times. He also holds an MBA and an MS in Computing Engineer from the University of Massachusetts at Lowell and an MSME and BSME (summa cum laude) from Drexel University.

SSD Performance

Stacey SecatchStacey Secatch
Senior Staff Engineer, Seagate

I have over 15 years experience in VLSI design.
I have proven experience architecting and implemented complex testbenches using advanced methodologies. I'm skilled in debugging problems in RTL code, silicon and tools. I have a broad background in system architecture, high-level design, and block design including RTL synthesis, functional verification, and embedded considerations.
I have extensive experience with cross-site teams while designing FPGA IP cores as well as cross-functional teams while designing high-speed mixed-signal ASICs.

Chanson LinChanson Lin
CEO, EmBestor Technology



Jim BallingallJim Ballingall
Executive Director, Industry-Academia Partnership

Jim Ballingall is Executive Director of the Industry-Academia Partnership (IAP), an association dedicated to pushing forward the next generation of cloud technologies to meet the demands of the 2020 data center and its end customers. IAP members include leading companies and the top computer science and engineering programs in the world ( Jim serves on the High Performance Computing Committee of the IEEE Computer Society and is President of Ballingall Consulting.

Xinmiao ZhangXinmiao Zhang
Associate Professor, The Ohio State University

My interests and expertise focus on advanced VLSI architecture design for communications, signal processing and cryptography. I have more than 70 publications on low-density parity-check (LDPC) codes, Reed-Solomon (RS) codes, BCH codes, and the Advanced Encryption Standard.

Hardware Design

Brian Zahnstecher Brian Zahnstecher
Principal IEEE Senior Member Chair, SF Bay IEEE Power Electronics Society (PELS)

Freelance consulting to contribute expertise in power design, integration, systems applications, technical marketing/sales support, and OEM market penetration to those seeking to establish or enhance their position in the power electronics marketplace. The firm specializes in enterprise-level applications and customers, though not exclusive to this market.

Big Data

Jeff BarberJeff Barber
Chief Revenue Officer, Apeiron

Global Sales and Marketing Executive with significant Go To Market and Sales Management success in the technology field. Proven to successfully manage and grow $80 million+ revenue goals and global and national channels, across both private and public sectors.

Scott ShadleyScott Shadley
VP Marketing, NGD Systems

Scott Shadley, Computational Storage Technologist and VP of Marketing at NGD Systems, has more than 20 years of experience with Storage and Semiconductor technology. Working at STEC he was part of the team that enabled and created the world’s first Enterprise SSDs. He spent 17 years at Micron, most recently leading the SATA SSD product line with record-breaking revenue and growth for the company. Now he is driving the future of storage with Intelligent Storage Solutions at NGD Systems. He is active on social media, a lover of all things High Tech, enjoys educating and sharing and is a self-proclaimed geek around mobile technologies.

Error-Correcting Codes

David DeclercqDavid Declercq
Co-Founder/CTO, Codelucida

David was previously full professor at the ENSEA in Cergy-Pontoise, France, from 2001 to 2017. He is a senior member of the IEEE, and a widely renowned expert in the area of LDPC code and decoder design. He published more than 150 papers in the area, and holds 8 patents. Several of his contributions towards LDPC code and decoder design have been employed by industry as well as adopted in several standards. He is especially recognized for his pioneering works on non-binary LDPC code and decoder designs.

Bane VasicBane Vasic
Professor, The University of Arizona

Bane Vasic is a professor of electrical and computer engineering and mathematics at the University of Arizona and a director of the Error Correction Laboratory. He is one of the inventors of the soft error-event decoding algorithm, and the key architect of a detector/decoder for Bell Labs' read-channel chips regarded as the best in industry.

IT End Users

Jerome WendtJerome Wendt
President & Lead Analyst, DCIG

Jerome Wendt currently serves as the President and Lead Analyst for DCIG, LLC, which he founded in 2007. Mr. Wendt is an avid writer who has written thousands of articles that have appeared in multiple magazines and websites. He is recognized as one of the foremost technology analysts in the enterprise data storage and data protection industries. He covers topics related to enterprise and cloud infrastructures to include all-flash and hybrid arrays, cloud computing, cloud storage, data protection, hyperconverged infrastructures, and software-defined storage (SDS).

Enterprise Applications

Marc StaimerMarc Staimer
President, Dragon Slayer Consulting

Marc Staimer is the founder, senior analyst and CDS at Dragon Slayer Consulting in Beaverton, Ore. The consulting practice has focused on the areas of strategic planning, product development and market development. With more than 30 years of marketing, sales and business experience in infrastructure, storage, server, software and virtualization, Marc is considered one of the industry's leading experts.


Neal ChristiansenNeal Christiansen
Principal Development Lead, Microsoft

Neal Christiansen is a Principal Software Development Lead for the NTFS file system team in the Windows Storage, File Systems and Protection Group at Microsoft (Redmond, WA). Neal joined Microsoft in 1999 as a member of the Core File Systems Group working in the File System Filters team. In 2002 he became the Lead for the File System Filters team and was involved with the design and implementation of the Windows FilterManager. In 2007 he became the Lead for the NTFS development team. Neal has 30+ years of system software development experience. He led the design and implementation of the NSS File System for NetWare while at Novell. Neal also led the design and implementation of the Motorola 68000 based WMCS operating system while at Wicat Systems. Neal has a BS in Computer Science from Brigham Young University.

Jeff ChangJeff Chang
VP Marketing/Business Development, AgigA Tech

Mr. Chang joined the AgigA Tech team in March 2010 as our Vice President of Marketing. He has provided strategic direction in senior marketing roles in both start-up and public company environments. Mr. Chang has managed product portfolios that span multiple end markets including PC, consumer electronics, mobile handsets and operator-class communication systems. Most recently, he was the Senior Director of Marketing at Entropic Communications, a leading fabless semiconductor company in the development of home networking solutions. Prior to Entropic, Mr. Chang was Vice President of Marketing at Staccato Communications, where he helped establish the company as a leader in Ultrawideband (UWB) and Wireless USB solutions. Earlier in his career, Mr. Chang spent over 7 years at Cypress Semiconductor where he held various roles in marketing and business management. As the Business Unit Director of the USB Product Line at Cypress, he helped grow the business from its early stages to the industry leader in USB controllers. Mr. Chang holds a B.S. in Electrical Engineering from the University of Washington.

Automotive Applications

Syed S HussainSyed S Hussain
Director, Winbond Technology

I have been in the semiconductor and systems industry for last 20 years with emphasis in business development and Marketing. Worked at companies like Silicon Storage Technology Inc, Paxcelnet Inc, Infineon Technologies, LSI Logic, NEC Electronics, Integrated Device Technology and National Semiconductor.

Greg BasichGreg Basich
Associate Director, Global Automotive Practice, Strategy Analytics

Editor and writer with expertise in content management and creation for online and print media. Specialties: Writing and editing content for online media and print, web content analytics and reporting, survey management and analysis, community management, marketing (web, social media, print), photography.

Rugged Environments

Chris BuddChris Budd
Director Engineering, SMART High-Reliability Solutions

I have been working with solid-state storage since December 2003 when I started at Adtron. I have been with the same company ever since -- we were just bought out and renamed a couple of times. My background is in embedded firmware development, but I am now focused on creating an environment where engineers can succeed and produce great designs in shorter development cycles.


Tod EarhartTod Earhart
CEO, Burlywood



John	MurphyJohn Murphy
Firmware Architect, Burlywood


Software-Defined Storage

Derek SwansonDerek Swanson
Field CTO & VP Worldwide Field Engineering, Kaminario

Field CTO for North America at Kaminario. Technology evangelism, strategic thinking, and business transformation is my bag. Born on an Apple ][+, raised on IP, now riding NVMeF right at the bleeding edge.

Laura LilyquistLaura Lilyquist
VP Marketing, DriveScale

Marketing executive in leading enterprise technology companies. Expert in developing customer-product-market fit, product marketing, solutions marketing, campaigns and go-to-market programs, messaging, AR/PR strategy, voice of customer insights and demand generation systems. Have executed in both large established companies and highly innovative startups. Known as passionate people leader, communicator and cross-functional problem solver. Engaging industry speaker with strong technical background and education. Have worked in Europe and built global teams. Broad domain expertise in SaaS, software-defined data centers, hybrid cloud/IT, management, security, mobile and networking.

3D Xpoint™

Mark WebbMark Webb
Analyst/Consultant, MKW Ventures Consulting

Mark Webb is Principal/Consultant at MKW Ventures Consulting LLC. He is currently working in the areas of SSD and semiconductor technology and competitive analysis as well as SSD business and market development. Mark works with SSD OEM and ODM companies, storage providers, controller companies, and semiconductor manufacturers.

All Flash Arrays

Tom MatsonTom Matson
Business Development Manager, One Stop Systems

Customer-focused business development and product management executive with unique combination of experience across both software and hardware products. Able to bring large company credibility and discipline to startups or new business areas in established companies where sales ability and technical depth is valued.

Storage Analysts

George CrumpGeorge Crump
Storage Analyst, Storage Switzerland

George Crump is President and Founder of Storage Switzerland. With 25 years of experience designing storage solutions for data centers across the US, he has seen the birth of such technologies as RAID, NAS and SAN. Prior to founding Storage Switzerland he was CTO at one the nations largest storage integrators where he was in charge of technology testing, integration and product selection.

Tom CoughlinTom Coughlin
Founder, Coughlin Associates

Tom Coughlin, President, Coughlin Associates is a widely respected digital storage analyst as well as business and technology consultant. He has over 35 years in the data storage industry with engineering and management positions at high profile companies.

NVMe over Fabric

Zivan OriZivan Ori
CEO & Co-founder, E8 Storage

Zivan Ori is the co-founder and CEO of E8 Storage. Before founding E8 Storage, Mr. Ori held the position of IBM XIV R&D Manager, being responsible for developing the IBM XIV high-end, grid-scale storage system, and served as Chief Architect at Stratoscale, a provider of hyper-converged infrastructure. Prior to IBM XIV, Mr. Ori headed Software Development at Envara (acquired by Intel) and served as VP R&D at Onigma (acquired by McAfee).

Ashish GuptaAshish Gupta
CMO, Vexata

As CMO for Vexata, Ashish heads up Product Management, Marketing and Alliances. Most recently Ashish was VP of Marketing for Springpath, a Sequoia Capital company, where he successful launched the company from stealth leading to the strategic relationship with Cisco Systems. Ashish holds an MBA from Santa Clara University, MSEE from SJSU and BSEE from the University of Michigan, Ann Arbor.


Lee SteinLee Stein
Consultant, Stein Writes

During his extensive marketing career, Lee Stein has applied innovative and unique marketing and sales approaches to grow business for his broad range of clients. His first client, Seiko Instruments, launched his career-long love of advanced technologies. He has since served clients in a wide variety of semiconductor, electronics, software, IT, Internet security, and advanced engineering fields.

Jean BozmanJean Bozman
VP/Principal Analyst, Hurwitz and Associates

Jean S. Bozman is a well-respected IT professional with more than 20 years of experience covering the worldwide markets for operating environments, servers and the workloads that run on servers. Ms. Bozman began her career at IDC in 1996, focusing on the worldwide market for server operating systems. In her current role as research vice president in IDC's Enterprise Server Group, she analyzes the worldwide server market and she manages the Clustering and Availability Software (CLAS) market research for IDC.

Cloud Storage

Barbara MurphyBarbara Murphy
VP Marketing,

Barbara Murphy brings over 20 years of marketing leadership for storage systems to her role as Vice President of Marketing for Weka.IO. Prior to joining the company she was VP of Marketing for the Converged Infrastructure business unit at HGST where she led the marketing efforts for HGST’s emerging cloud infrastructure products.

Wayne RickardWayne Rickard
VP Business Development, Radian Technologies

Prior to taking on the role of V.P. of Business Development, Wayne was Radian’s first advisor and helped build out the company’s extended leadership team and strategic initiatives. Wayne has been a pioneer in storage networking, working hands on with the early versions of fibre channel and initiating standardization efforts through industry consortiums such as SNIA and FCIA. He was Co-Founder and held V.P. of Engineering and CTO roles at Gadzoox Networks, an early leader in fibre channel SAN switches. As a Director of Engineering at Emulex, Wayne led an Advanced Technology group that developed the industry’s first fibre channel HBA. He has held V.P. and division Chief Technologist positions at Seagate and been an Advisory Board member at PMC Sierra.

Venture Capital

Tom LathropTom Lathrop
Investment Manager, Intel Capital

Tom is an experienced venture capital investor and board member in privately held companies. Operational experience includes company building, executive management, strategic planning, business models and go to market plans, corporate governance, business development, financial management, liquidation strategies.

Daniel EgucheDaniel Eguche
CFA / Research Associat, Sanders Capital

Daniel Eguche is a Research Associate at Sanders Capital, LLC. Prior to joining Sanders Capital in 2017, Mr. Eguche was a Principal at The Compass Group (2012-2017) where he was responsible for managing a startup frontier markets-focused fund. Prior to joining The Compass Group, Mr. Eguche was an Equity Research Associate at Susquehanna International Group (2010-2012) where his area of focus was the oilfield services sector. From 2009-2010, Mr. Eguche was a Private Equity Associate at EEA Fund Management where he helped manage a fund focused on renewable energy investments. He began his career as an Investment Banking Analyst at Credit Suisse where he worked in the Global Energy Group from 2006-2009.

Remote Persistent Memory

Paul GrunPaul Grun
Storage I/O and Interconnect Architect, Cray

Paul Grun is a senior technologist in Cray’s Storage and Data Management group. During his more than 30 year career he has been intimately involved in all aspects of server I/O beginning with storage for large mainframe systems, turning to high performance network architecture and now focusing on applying I/O technology to building large scale systems at Cray Inc. His association with advanced networking technology stretches back to prior to the emergence of InfiniBand when as a member of Intel’s technical team he contributed to the creation of its predecessor technology, known as Next Generation I/O (NGIO). He went on to serve as one of Intel’s representatives to the InfiniBand Trade Association (IBTA) where as a member of the Link Working Group he played a key role in creating the InfiniBand transport protocol. Since then he has served as chair of the Technical Working Group and as chair and principle author for the working group responsible for creating the RoCE (RDMA over Converged Ethernet) specification, and he has been influential in the OFA since prior to its inception. In addition to his current role serving as the OFA’s Vice Chair, he is also active as a member of the IBTA’s Steering Committee.

Rob DavisRob Davis
VP Storage Technology, Mellanox

Rob Davis is Vice President of Storage Technology at Mellanox Technologies and was formerly Vice President and Chief Technology Officer at QLogic. As a key evaluator and decision-maker, Davis takes responsibility for keeping Mellanox at the forefront of emerging technologies, products, and relevant markets. Prior to Mellanox, Mr. Davis spent over 25 years as a technology leader and visionary at Ancor Corporation and then at QLogic, which acquired Ancor in 2000. At Ancor Mr. Davis served as Vice President of Advanced Technology, Director of Technical Marketing, and Director of Engineering. At QLogic, Mr. Davis was responsible for keeping the company at the forefront of emerging technologies, products, and relevant markets. Davis’ in-depth expertise spans Virtualization, Ethernet, Fibre Channel, SCSI, iSCSI, InfiniBand, RoCE, SAS, PCI, SATA, and Flash Storage.

Composable Storage

Eyal DavidEyal David
CTO, Kaminario

As CTO, Eyal David is responsible for charting Kaminario's technical vision and is the company's lead technology evangelist. Eyal joined Kaminario in 2009 as a developer then software team leader. He has also held the positions of VP of Product Management and VP of Business Development at Kaminario. Prior to Kaminario Eyal led the advanced algorithms group for a large enterprise. Eyal holds a B.Sc. in Mathematics, Computer Science and Physics from the Hebrew University in Jerusalem, and a M.Sc. in Computer Science from The Interdisciplinary Center, Herzliya.

Brian PawlowskiBrian Pawlowski
CTO, DriveScale

Brian Pawlowski is a distinguished technologist, with more than 35 years of experience in building technologies and leading teams in high-growth environments at global technology companies such as Sun Microsystems, NetApp and Pure Storage. Before joining DriveScale as CTO, Brian served as vice president and chief architect at Pure Storage, where he focused on improving the user experience for the all-flash storage platform provider’s rapidly growing customer base. He also was CTO at storage pioneer NetApp, which he joined as employee #18.


Kanishka SharmaKanishka Sharma
Sr Mger Product Marketing, Kaminario

Experienced Product Marketing professional with a demonstrated history of working in the computer software industry. Skilled in Sales, Channel Strategy, IT Strategy, Innovation Development, and Management. Strong marketing professional with a Global MBA focused in International Finance from Suffolk University - Sawyer Business School.

Persistent Memory

Jim PappasJim Pappas
Marketing Director, Intel

Mr. Pappas brings more than 30 years of industry experience with building, running and managing dozens of successful industry associations and cross–industry initiatives. He is currently the Chair of the Solid State Disk Form Factor Working Group and co–Chair of the InfiniBand Trade Association and was also a Founding Director of the PCI Special Interest Group and The Green Grid as well as Founding Chairman of the USB Special Interest Group.

Mike McKeanMike McKean
Director, Encore Semi

Mike has 30 years of experience in the design, marketing, business development and application of semiconductors and systems. Mike is currently driving business development and firmware engineering for Encore Semi, Inc., a design services firm focused on ASIC and FW/SW developments. Prior to Encore Semi, Mike served as General Manager for multiple companies in the data storage space including Synapse Design and STMicroelectronics. He was also part of FHOOSH, a cyber security startup, as VP Product Solutions, which received funding in late 2016. Before moving to Colorado in 2005, Mike served in a variety of business development and customer management roles at Agere Systems, both in North American and in Asia. The earlier years of Mike's career were with Motorola Semiconductor in Austin, Texas, Phoenix, Arizona and Japan where he was the Director of Sales and Marketing for the Distribution and Components businesses. While in Japan Mike led the spinoff of ON Semiconductor from Motorola as their Country Manager before joining Lucent to help with the spin-off Agere Systems.

Database Acceleration

Uri BeitlerUri Beitler
CEO, Pliops


Kais BelgaiedKais Belgaied
Office of the CTO, Newisys

Highly motivated team leader with 20+ year experience in OS, Networking, Security, Storage and Virtualization. Result oriented professional with strong business acumen. Prolific innovator with 50+ patents. A self-starter with a proven record of successful project delivery. Specialties: OS Architecture - Linux/Solaris Kernel development, Software Defined Storage, Disaggregated Infrastructure Systems and Networking Virtualization L2-L7 (MAC, TCP/IP, SSL/TLS etc) Networking protocols OS Security, Cryptography and Access Controls

Virtual All Flash Arrays

Charles TsaiCharles Tsai
CEO, AccelStor

Dr. Charles Tsai is a veteran in the information technology industry with experiences of over 15 years and has played multiple roles in corporations including Microsoft, Getac, and AscenVision. His expertise and fluency in software technologies, product development, and solution sale have been well demonstrated in his professional careers. Dr. Tsai received his M.S. and Ph.D. degrees in computer science from National Taiwan University. He is a memmber of IEEE and ACM.

Weafon TsaoWeafon Tsao
CTO, AccelStor

Weafon Tsao is the Vice President of Research and Development Division, AccelStor, Inc., a startup company devoted to deliver the true performance of flash-based storage solutions with a software-defined approach. Dr. Tsao’s primary responsibility is to drive the cutting-edge developments of software-defined storage.

Storage Benchmarks and Testing

Saugata GhoseSaugata Ghose
Faculty Systems Scientist, Carnegie Mellon

I am a systems scientist in the Department of Electrical and Computer Engineering at CMU, working in the SAFARI Research Group led by Prof. Onur Mutlu. I am a part of the Computer Architecture Lab at Carnegie Mellon (CALCM) and the Parallel Data Lab.

Rick WalshRick Walsh
VP Sales and Marketing, SANBlaze

Rick’s promotion to Vice President of the Storage Emulation Division reflects our confidence that he will continue to excel in solidifying our leadership position in the Fibre Channel and storage emulation market while we expand our capabilities into FC-NVMe, RDMA and 25/50/100G network markets. Rick will continue to promote SANBlaze products in our traditional markets and ensure the company takes a leadership role as storage transitions to the network via NVMe over fabric, iSER and RoCE.” Stated Vince Asbridge, President of SANBlaze. Rick joined SANBlaze after a successful 14-year career at Teledyne LeCroy, beginning as a regional sales manager. After multiple promotions, he was the Director of Business development for five years. During his tenure he consistently achieved the Presidents Circle award. Rick has a B.S. in Business Administration from California State University of San Jose State.

Dennis MartinDennis Martin
President, Demartek

Dennis Martin is the founder and President of Demartek, a computer industry analyst organization with its own ISO 17025 accredited test lab. Demartek focuses on lab validation testing and performance testing of storage and related hardware and software products and is recognized by the EPA as an official test lab for ENERGY STAR Data Center Storage. Dennis has been working in the Information Technology industry since 1980, primarily involved in software development and project management in mainframe, UNIX, and Windows environments. These include a variety of large and small end-user customers, and engineering and marketing positions for storage vendors such as StorageTek.

NAND Technology Ecosystems

Scott Van EttenScott Van Etten
Program Manager, High Performance NAND Test Laboratory, Unisinos University

Scott is a semiconductor industry leader with a strong international background. In the last 16 years he has held various management positions for semiconductor companies including Plant Manager at HT Micron, Sr. Program Manager at Qimonda, and Sr. Knowledge Management Engineer at Infineon. While working for semiconductor companies in Brazil, Germany and the US, he has managed complex projects and diverse teams to implement key systems for operational and business success. He was formerly in the consumer packaged goods industry, and holds a BS in Chemical Engineering from Rensselaer Polytechnic Institute as well as an AS in Engineering Science from SUNY.

Form Factors

Tom FriendTom Friend
Director of Industry Standards, SKHMS America

An expert in the art of engaging competing personalities, with the skills to lead in a matrix organization; Thomas has a proven history in creating consensus from chaos and ambiguity. Thomas spent his early professional career in Silicon Valley honing his hardware and software design skills. Moving back to the Seattle area in 1985, Thomas quickly found his place in device drivers, low-level file systems work and operating system internals. Through the years, he has acquired significant skills in managing engineering teams, start-up culture, business development and communications to all levels.

John GeldmanJohn Geldman
Director, SSD Industry Standards, Toshiba Memory America

Storage interface leader, mover and shaker: * architect for ground-breaking technical developments * adept at guiding standards organizations * adept at helping organizations reach copyright & IP agreements * adept in technical communications (within the standards community, within product * development and with customers/partners)

Conference ConCepts