Program Executive Committee

Camberley BatesCamberley Bates
Managing Director & Analyst
Evaluator Group

Camberley Bates is Managing Director/Analyst at Evaluator Group, a leading analyst firm covering IT infrastructure and Information Management. She has dedicated Evaluator Group to delivering unbiased in-depth research - serving the Global 2000 IT organizations through education and consulting for making solid IT purchase decisions. In past years they have impacted over $2B in purchase decisions. She is responsible for corporate leadership and coverage of go-to-market and channel strategies. She has over 20 years of executive experience leading sales and marketing teams at VERITAS, GE-Access, EDS, and IBM. Her achievements include developing a new market category at Copan Systems, restructuring channel programs at Veritas, and growing a new division of GE Access from $14 million to $500 million in revenue through a solution-practice methodology. Camberley is a frequent panelist and chairperson at such events as Interop and Flash Memory Summit, as well as being frequently quoted in the trade and technical press. She holds a BS degree in International Business from California State University Long Beach and executive certificates from Wellesley and Wharton School of Business.

Stephen BatesStephen Bates
Senior Technical Director

Stephen Bates is the CTO of Eideticom and is a renowned expert on topics like NVMe, RDMA, TCP/IP and NVM. He has worked on a range of complex storage and communication systems including NVMe controllers and PCIe switches developed by his former employer Microsemi (formerly PMC-Sierra). He enjoys working at the interface between hardware and software and is an active contributor to the Linux kernel. Before Eideticom he worked in the CTO office at PMC-Sierra and before that he was an Assistant Professor in Computer Engineering at The University of Alberta. He holds a PhD degree from The University of Edinburgh, Scotland.



Brian A. BergBrian A. Berg - Conference Technical Chair
Berg Software Design

Through his Berg Software Design consultancy, Brian provides hardware and software design and development services for storage and interface technologies in consumer electronics, including flash memory, NVMe and USB.

Brian has been a developer, project lead, industry analyst, seminar leader, technical marketer and technical writer. He has participated in over 80 conferences as a speaker, session chair and conference chair. He has also worked extensively with intellectual property and patents, particularly in the storage arena.

Brian is active as an IEEE officer and volunteer, including as past Chair of the Santa Clara Valley (SCV) Section, Director and past Chair of the Consultants’ Network of Silicon Valley (IEEE-CNSV), Region 6 IEEE Milestone Coordinator, Chair of the SCV Technical History Committee, and past Liaison for the Women in Engineering Affinity Group. He is an IEEE awards recipient, including the 2017 Outstanding Leadership and Service to the IEEE within Region 6, the 2017 IEEE-USA Professional Leadership Award for “outstanding service to the Consulting and Electrical Engineering profession,” and the 2012 Outstanding Leadership and Professional Service Award for Region 6.

Dave EgglestonDave Eggleston
VP Embedded Memory

Dave is the Vice President of Embedded Memory at GLOBALFOUNDRIES where he has responsibility for the embedded volatile and non-volatile memory businesses as well as the related strategic direction and initiatives. Dave is the former CEO and President of Unity Semiconductor, a RRAM industry pioneer acquired by Rambus. He has held technical and executive management roles at Rambus, Micron, SanDisk, and AMD. Dave has 30 years of engineering, marketing and strategy leadership in the semiconductor, memory and storage industries. He has deep knowledge of flash memory technology licensing and is well regarded in the technical and industry standardization community. He holds patents in NAND flash and next-generation ReRAM memory, storage system usage and high volume manufacturing.

Jim HandyJim Handy - Sr Program Advisor
Semiconductor Analyst
Objective Analysis

Jim Handy, a widely recognized semiconductor analyst, comes to Objective Analysis with over 30 years in the electronics industry including 14 years as an industry analyst for Dataquest (now Gartner) and Semico Research.

His background includes marketing and design positions at market-leading suppliers including Intel, National Semiconductor, and Infineon.

A frequent presenter at trade shows, Mr. Handy is known for his widespread industry presence and volume of publication. He has written hundreds of articles for trade journals, Dataquest, Semico, and other prior employers, and is frequently interviewed and quoted in the electronics trade press and other media.

Mr. Handy has a strong technical leaning, with a Bachelor's degree in Electrical Engineering from Georgia Tech, and is a patent holder in the field of cache memory design. He is the author of "The Cache Memory Book" (Harcourt Brace, 1993), the leading reference in the field. Handy also holds an MBA degree from the University of Phoenix. He has performed rigorous technical analysis on the economics of memory manufacturing and sales, discrediting some widely held theories while unveiling other true motivators of market behavior.

Mr. Handy is on the Advisory Board of the Flash Memory Summit , a member of the Mass Storage Technical Working Group of the International Electronics Manufacturing Initiative, and is a Leader in the Gerson Lehrman Group Councils of Advisors.

"There has never been a market like flash. In only five years it has replaced film, floppies, and most CDs. Other media formats are threatened!"

Erich HaratschErich Haratsch
Engineering Director
Seagate Technology

Dr. Erich F. Haratsch is Director of Engineering, Flash Channel Architecture at Seagate Technology. He leads the development of advanced signal processing, error correction coding and NAND management features for solid-state drive controllers. Prior to joining Seagate, Dr. Haratsch was Director of Engineering at LSI Corp., where he worked on Sandforce branded solid-state drive controllers. Earlier in his career, Dr. Haratsch developed signal processing and error correction technologies for multiple generations of HDD controllers at LSI and Agere Systems. He previously worked at Bell Labs, where he invented new equalizer and decoder architectures for Gigabit Ethernet over copper and optical communications. Dr. Haratsch regularly speaks at many industry events, is the author of over 40 peer-reviewed journal and conference papers, and holds 77 U.S. patents. He also is a Senior Member of IEEE, and earned his MS and PhD degrees from the Technical University of Munich (Germany).

Jonathan HinkleJonathan Hinkle
Director - Systems Platform Technologist

Jonathan Hinkle is Executive Director and Distinguished Researcher of System Architecture at Lenovo, where he creates and helps foster adoption of new data center systems architectures and technologies. Jonathan is an industry leading technical expert in memory, storage devices, and data center systems architecture with over 20 years of experience. In the JEDEC standards organization, Jonathan serves on the Board of Directors, is Vice-Chair of Marketing and Chairs the Hybrid DIMM Task Group standardizing NVDIMMs. He also invented and drove first development of the EDSFF 1U Short (E1.S) NVMe drive, VLP DIMM and the NVDIMM Persistent Memory. He has over 30 patents granted or pending and earned BS and MS degrees in Computer Engineering from North Carolina State University.


Steve KnippleSteve Knipple
Principal Consultant
Bradson Consulting

Management and Technology consultant with a passion for helping organizations understand how to take advantage of the rapidly expanding options and transformative capabilities of cloud computing. Working with firms ranging from large enterprises to small organizations in the private or public sector, the challenges are similar, and the potential benefits are significant.



Jay KramerJay Kramer - Business Chairperson and Emcee
Network Storage Advisors

Jay Kramer, founder at Network Storage Advisors​, is a dynamic results-oriented strategic marketing leader and creator of world-class marketing teams with a proven track record of building company brand and demand generation initiatives that accelerate sales.

He has over 25 years of repeated marketing success with industry leading Fortune 500 companies (Unisys, Seagate) as well as early and late stage emerging companies. His industry knowledge spans cloud, virtualization, software defined storage (SDS), hyper convergence, data protection, SAN, NAS, and object storage solutions plus network storage technologies including Fibre Channel, iSCSI, VTL, dedup, backup, and replication.

He has served as board member to technology industry associations and event development/professional conference companies.

Andy MarkenAndy Marken
Marken Communications

President of Marken Communications, Andy has been involved in the strategic marketing and promotion of hardware and software storage technology for more than 20 years. His experience includes work with many of the early hard drive firms in Silicon Valley as well as optical firms involved in CD, MO and DVD technologies. He has been involved in mainframe, PC, CE and game systems promotion with firms including Amdahl, Control Data, Atari, Panasonic, Philips, Verbatim and others. In the application side of the industry he has worked with ancient firms like MicroPro as well as today's advanced technologies with firms such as FAST, Dazzle, Pinnacle, InterVideo, Ulead and others


Tinh NgoTinh Ngo
Director of Strategic Marketing and Communications
Viking Technology

Enterprise Strategic Marketing and Communications Director with over 10 years experience with brand development and marketing to the storage industry with specialization in Solid State technologies.
Seasoned in both corporate and marketing communications with the ability to developed unique go-to-market strategies that enhances alignment with customer needs, creating strategic marketing plans that leveraged multiple channels and mediums to drive lead generation, product demand and brand development.


Jim PappasJim Pappas
Marketing Director

Mr. Pappas brings more than 30 years of industry experience with building, running and managing dozens of successful industry associations and cross–industry initiatives. He is currently the Chair of the Solid State Disk Form Factor Working Group and co–Chair of the InfiniBand Trade Association and was also a Founding Director of the PCI Special Interest Group and The Green Grid as well as Founding Chairman of the USB Special Interest Group.


Uma ParepalliUma Parepalli
Architect / Principal Engineer, Engineering Manager, Program Manager, Director & VP of Engineering

Uma Parepalli is a senior level architecture and management leader with more than 28 years of experience in engineering, product and program management in enterprise, cloud and data center servers, storage, and networking, real-time embedded systems, consumer electronics, automotive, locomotive and aerospace domains. He is currently with Marvell and prior to that he worked for SK Hynix, Broadcom, Dell EMC, Intel, Wipro and others. Uma is an expert in hardware-software codesign and development of Intel and ARM64 Servers, Storage (PCIe NVMe, Fabrics, SAS, SATA), Platform firmware/UEFI domains. He had lead diversity & inclusion teams at Dell EMC and Intel earlier, and is the first diversity chair at Flash Memory Summit in 2019. Uma is a computer engineering graduate from University of Mysore.


Rob PeglarRob Peglar
Advanced Computation and Storage

Rob Peglar is the Senior Vice President and Chief Technology Officer of Symbolic IO. Rob is a seasoned technology executive and published author with 39 years of data storage, network and compute-related experience. Rob serves on the Board of Directors for the Storage Networking Industry Association (SNIA) and an advisor for the Flash Memory Summit.

Prior to joining Symbolic IO, Rob was the Vice President, Advanced Storage at Micron Technology. Prior to Micron, he was the CTO, Americas for EMC Isilon. He has also held senior level positions at Xiotech Corporation, StorageTek and ETA Systems.

Rob holds the B.S. degree in Computer Science from Washington University, St. Louis Missouri, and performed graduate work at Washington University’s Sever Institute of Engineering. His research background includes memory optimization, distributed systems, I/O performance analysis, queuing theory, parallel systems architecture and OS design, file systems & storage networking protocols, clustering algorithms and virtual systems communication.

Chuck SobeyChuck Sobey - Conference Chair
Chief Scientist

Chuck Sobey is the Conference Chairperson of the 2018 Flash Memory Summit. He is an internationally respected technology advisor, researcher, and lecturer. Chuck founded the confidential R&D services firm ChannelScience, which works with startups, Fortune 100 companies, attorneys, and large institutions to evaluate IP, develop new capabilities in nonvolatile memory, and establish the state-of-the-art.

He has deep expertise in the design, function, simulation, manufacture, and test of data storage devices. Chuck is currently applying machine learning techniques to engineering tasks to accelerate the pace of R&D. He also develops signal processing and coding algorithms matched to the physics of emerging memory technologies, such as STT-MRAMs (spin transfer torque), and serves as a technical liaison between industry and government.

As China focuses on flash as a strategic initiative, Chuck was honored to give the opening technical keynote address at the first flash conference held there. Chuck is an electrical and computer engineering graduate of Carnegie Mellon University and the University of California at Santa Barbara.

Conference ConCepts