Flash Memory Summit
Why Attend
Why Attend

Program At-a-Glance
View Program


Press Room
Press Releases

Bold Echo

Keynote Speakers’ Frequently Asked Questions


  • What should the technical level of the talk be?
  • FMS audiences are looking for strategic talks targeting people stepped in storage technology. The typical audience makeup is 40% engineers, 20% managers, 20% marketing/sales professionals, and 20% other.
    Also, the topic should be of importance to the attendees and provide insights into the flash industry and future directions. It should avoid overt commercialism.
  • How much time do we have?
  • Your keynote has a 30-minute time slot. This includes 25-minutes for your presentation. The additional five minutes is for us to introduce you and the optional Q&A.
    If you will be doing Q&A, we strongly encourage you to have one or two audience members with pre-planned questions that underscore the theme of your talk. This will fill the gap in case no one immediately asks a question.
    As an element of our commitment to professionalism, we strictly enforce the 25-minute timeframe of presentation.


  • How will registration and badges be handled?
  • Keynote speakers are registered automatically and their badges can be picked up in the registration area.
    Additional executives and assistants can register online prior to the conference at no cost as Exhibit/Open Sessions. The link will be live in June and can be located on the home page of our website at FlashMemorySummit.com
    Last-minute additions should provide identification (such as a business card) at the registration desk to get a badge.
  • We have some VIPs coming. Can you reserve seats for them?
  • Yes, let Roberta Ryan, the Keynote Speaker Coordinator, know at least a week ahead of time how many seats you want reserved and we will put Reserved signs with your company name on the seats.
    Roberta can be reached at either Roberta@ConferenceConcepts.com or one of her two numbers: 707-823-4130 (home/office) or 707-592-4952 (cell) .
  • What is the procedure for handling multiple speakers or demonstrations?
  • Let Roberta know as soon as possible if you will have more than one speaker or are planning something unique so she can plan accordingly.


  • What type of audio-visual system will be used?
  • The Flash Memory Summit uses a high-quality sound and visual system assembled and run by top professionals. The microphones are wireless lavalier. The room will be set with three large screens behind the speaker and one to the right of the stage.
  • We want to bring our own videographer. How do we arrange for that?
  • David Schwaderer is our on-site videographer and will be recording the presentations. He would be pleased to coordinate with your crew to ensure a satisfactory outcome for your videographer. He can be contacted at either 408-828-2923 or DavidS@ConferenceConCepts.com
  • When will we receive the video you are recording and will there be a cost?
  • There is no cost for the video. David Schwaderer, our videographer, will have it to you within two weeks of the conference. Once the video is ready, he will post it on a private YouTube channel for you to review and approve.
    If you would like it sooner, let him know and he will do what he can to accommodate your request. Dave can be contacted at either 408-828-2923 or DavidS@ConferenceConCepts.com



  • Will we have time to practice the talk prior to the presentation?
  • Practice times are available and can be scheduled with the Keynote Speaker Coordinator.
  • What dress code do you recommend?
  • We recommend West Coast casual-a casual professional look.
  • Who will be introducing the speaker?
  • We have selected prominent members of our community to be our introducers. Your introducer will contact you before the talk to become more familiar with the speaker and topic.


  • What kind of PR will you be providing and how do we connect our people with your people?
  • Ana Perez handles all public relations for FMS. Please contact her at Ana@FlashMemorySummit.com
  • Is there a facility for holding a press conference after the presentation?
  • Ana Perez can assist you with an on-site press conference as well as one-on-one meetings with our media attendees. Please contact her at Ana@FlashMemorySummit.com for scheduling.


  • How soon before the talk's start time should the speaker arrive backstage to be get the microphone set up?
  • We request the speaker arrive 20 to 30 minutes prior to start time and check in with the Keynote Speaker Coordinator.
  • How do we find the room at the conference center?
  • The Keynote Talks will be held in the Mission Ballroom. This link is to the PDF of the conference center floor plan: FlashMemorySummit.com/English/Collaterals/Documents/SCC_Floor_Plan.pdf
  • What if there is an emergency and we need to contact someone on the day of the talk?
  • Our Keynote Speaker Coordinator will contact you with a cell number to call. In the case of a last-minute emergency, please use only that number. Do not use email or try to contact other people since they generally will be busy during the show and will be slow to respond.
  • What is the parking situation, and will you provide VIP parking?
  • We will not have reserved spaces, but the Santa Clara Hyatt Regency Hotel has valet parking and their entrance is just a few hundred yards from the ballroom. (When you enter the hotel, turn right and keep walking straight ahead.)
    Also, the conference center has drop-off point out front that is about 50 feet from the ballroom.
    The conference center also has a large parking structure, but if your speaker will be using it, we recommend you plan for an extra 30 minutes transit time because it can be very busy.
  • How many do you anticipate will attend the talk?
  • Attendance at Keynote Talks in recent years has ranged from 1,000 to 2,000 people. Within two weeks of the show we will send you a Final Arrangements Notice that will include the estimated number of attendees for your company's talk.


  • Will there be any evaluation or scoring of the presentations?
  • Yes, within a few weeks of the conference we will send you a summary of the evaluations.